{"id":8557,"date":"2011-06-01T18:49:38","date_gmt":"2011-06-02T02:49:38","guid":{"rendered":"http:\/\/www.unifiedmanufacturing.com\/blog\/?p=8557"},"modified":"2011-06-01T18:49:38","modified_gmt":"2011-06-02T02:49:38","slug":"dvd-packaging-customer-purchase-decisions","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/dvd-packaging-customer-purchase-decisions\/","title":{"rendered":"DVD Packaging and Customer Purchase Decisions"},"content":{"rendered":"

\"dvd-purchase-customer-decisions\"<\/a>\nMaybe because of financial or time constraints, we do not give much attention to how we package our DVD. We just choose a decent photo for the artwork, a plain-looking case, and a good set of trays. After all, what matters most is what\u2019s inside, right? What matters most is the content-the film! Yes, that is right! What matters MOST is what is inside but how your DVD looks from the outside (the DVD packaging) matters a whole lot, too! We are all visual creatures and we are automatically drawn towards beautiful or unusual things. A creative DVD packaging<\/a> is a must especially if you are planning to sell your DVDs.\nThere are two types of people who shop in DVD stores: those who already know what they want to purchase; and those who are just looking around. A creative DVD packaging will prove itself useful in convincing both types of shoppers to purchase your DVD.\nI will elaborate by giving three scenarios on how a purchase is more possible if you have a creative DVD packaging.\nScenario one:\u00a0A person already has a list of titles in his head before entering the DVD shop. Your film is one of them.<\/strong>\nSo let\u2019s say you marketed your film well enough and someone already has your movie title in mind when he enters the store. He enters the video store to look for your film. He sees your very creative DVD packaging and he examines it. What do you think is going inside his head while he\u2019s examining the creative DVD packaging? Maybe it goes like this\u00a0\u201c should I purchase this DVD that costs $26 or just stream it online or borrow from a friend? Hmmm\u2026but this DVD packaging is too awesome that I simply can\u2019t put it back on its rack\u2026what the heck, I\u2019ll buy it now!\u201d<\/em> and he heads to the counter and pays for it. Hurray!\nScenario two:\u00a0A person already has a list of titles in his head before entering the DVD shop. Your film is not included.<\/strong>\nHe quickly asks the people in the store for the titles he want to purchase. While waiting for his DVDs, he browses\u00a0 through the stacks of DVDs and discovered a very catchy DVD cover (that\u2019s your DVD). He picks it up, examines the artwork, reads the plot. When the salesboy hands him his DVDs, he puts your DVD on top of the pile and goes to the counter.\nScenario three:\u00a0A person who\u2019s just looking around.<\/strong>\nThese types of people are more open to new products and are more enticed by creative DVD packaging. Once they see your creative DVD packaging, even if they haven\u2019t heard about your film, they will instantly examine the artwork, the teaser, and finally the plot just because they like your packaging. If they are convinced by the plot, they will then check the price. If the price is not so high, they might purchase the product.\nIf you have a boring DVD packaging, I do not think many people would bother checking out your DVD . In the digital age, you have to offer something that the internet doesn\u2019t offer, you have to have something that cannot be \u201cburned\u201d or replicated by home burners. These somethings may be a booklet, a free poster, or an exceptionally good DVD packaging.\nImage from: Jon Peter’s Blog<\/a>\n______________________________________________________________________\nUnified Manufacturing<\/strong>\u00a0is an L.A. -based one-stop-shop that offers very affordable CD\/DVD\/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply\u00a0CLICK HERE<\/a>.]]> \t<\/p>\n","protected":false},"excerpt":{"rendered":"

Maybe because of financial or time constraints, we do not give much attention to how we package our DVD. We just choose a decent photo for the artwork, a plain-looking case, and a good set of trays. After all, what matters most is what\u2019s inside, right? What matters most is the content-the film! Yes, that […]<\/p>\n","protected":false},"author":5,"featured_media":8559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dvd-packaging"],"_links":{"self":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/8557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/comments?post=8557"}],"version-history":[{"count":0,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/8557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media\/8559"}],"wp:attachment":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media?parent=8557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/categories?post=8557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/tags?post=8557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}