A viral music video is every band\u2019s dream. When your music video goes viral, it gets linked really fast and the hits will flood in. More hits, more money, more publicity, more possibilities for your band. It\u2019s a shortcut to success for some lucky newcomers who are waiting for a big break.
\nSo what makes a video share-worthy? Viral marketing is not an exact science. Some say it\u2019s just a hit or miss thing and there is no guarantee something would go viral by strictly following a guidebook. But surely, there are very basic principles that you have to know before you brainstorm so you’ll head in that direction. And anyway, I don’t believe in the ‘hit or miss’ mentality. So here goes my list:<\/p>\n
Fresh Concept.<\/strong> A music video becomes viral when it is new and original in terms of music, concept and treatment. People have very short attention span so you better grab their attention fast and reel them in good. They do not want to share your video if the concept is sooo overplayed because they don\u2019t want people to think they\u2019re so outdated.<\/p>\n