{"id":8177,"date":"2011-05-04T18:22:47","date_gmt":"2011-05-05T02:22:47","guid":{"rendered":"http:\/\/www.unifiedmanufacturing.com\/blog\/?p=8177"},"modified":"2019-11-05T10:40:15","modified_gmt":"2019-11-05T10:40:15","slug":"5-music-promotion-tips-increasing-album-sales-website","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/5-music-promotion-tips-increasing-album-sales-website\/","title":{"rendered":"5 Music Promotion Tips For Increasing Album Sales on Your Website"},"content":{"rendered":"<p><![CDATA[Sometimes marketing your art can seem like a somewhat demeaning task. After all, you already put your whole self into a project and made it available to the public. Isn\u2019t that enough? But regular marketing to your fans is actually more important than ever.\u00a0 There are millions of products and diversions competing for your fans\u2019 attention online.\nSometimes it takes more than a gentle reminder to get your fans to take the time to pull out their credit card and order or download your newest release. Here are a few tips for improving your album sales and deepening your relationship with your fans.\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f7d19cbd41f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f7d19cbd41f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/5-music-promotion-tips-increasing-album-sales-website\/#1-let-them-hear-it\" >1. Let Them Hear It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/5-music-promotion-tips-increasing-album-sales-website\/#2-tell-the-story-of-your-album\" >2. Tell the Story of Your Album<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/5-music-promotion-tips-increasing-album-sales-website\/#3-exclusive-offers\" >3. Exclusive Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/5-music-promotion-tips-increasing-album-sales-website\/#4contest-give-away\" >4.Contest Give Away<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/5-music-promotion-tips-increasing-album-sales-website\/#5-purchase-options\" >5. Purchase Options<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-let-them-hear-it\"><\/span>1. Let Them Hear It<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\nMusic is a unique product in that it is not usually purchased without first being heard. This is why radio has always been such a great marketing method for music. First you get hooked by a catchy tune, then you can\u2019t help but buy it. For this reason, it\u2019s important that you let your website visitors hear your music. Make at least a few tracks from each of your albums streamable. Put your best tracks forward, because these are the ones that will sell your album.\nMany artists have also found that giving away a free Mp3 when people sign up to an email list is a great way to hook potential buyers.\n\n\n<h2><span class=\"ez-toc-section\" id=\"2-tell-the-story-of-your-album\"><\/span>2. Tell the Story of Your Album<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\nWhy is your album special? What went into it? What are the songs about? Why did it almost fail? Do you have videos from the recording studio or anecdotes from band members? What\u2019s unique about it?\nPeople connect with stories. Interview your band mates. Interview your fans. Use video, blog posts, Newsletters, Facebook, Twitter and other means to share bits and pieces of the album making process. This will imbue your album with more value and increase sales. Plus good stories are contagious and can raise awareness and create new fans.\n\n\n<h2><span class=\"ez-toc-section\" id=\"3-exclusive-offers\"><\/span>3. Exclusive Offers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\nBe creative when you market to your audience. Offer limited time discounts, really awesome limited edition vinyl, signed editions, 2-for-1 deals, Free T-Shirts with purchase, etc. Mix up these offers and make them only available for a limited time. Advertise them on your social networks. Make sure to always link back to your website.\n\n\n<h2><span class=\"ez-toc-section\" id=\"4contest-give-away\"><\/span>4.Contest Give Away<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\nGiving away your album can also increase sales as long as you do it right. The important part about a contest giveaway (versus just handing out free copies of your album) is that a contest can actually increase the persevered value of your album while handing out free copies can decreases the value. When someone \u2018wins\u2019 your album in a contest they have \u2018paid\u2019 for it with participation.\nA contest can be something as simple as people responding to trivia on Twitter or something more involved like challenging your fans to make a video for one of your songs. Choose something that you think your fans will be willing to participate in.\nContest winners are also great promotional vehicles. It\u2019s hard to win a contest and not brag about it.\n\n\n<h2><span class=\"ez-toc-section\" id=\"5-purchase-options\"><\/span>5. Purchase Options<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\nGive your fans the opportunity to buy your album in the way they are most comfortable. Not everybody consumes music the same way these days. Not only should you have purchase options on your website with links to popular stores like iTunes and Amazon and CD Baby, but what about Vinyl options, deluxe editions and B-sides? What about album bundles that include additional albums, T-Shirts, stickers?\nThe most rewarding thing for me, when buying from an Independent artist, is that I feel like I\u2019m getting something very personal from an artist. How can you enhance the \u2018personal\u2019 experience that your fans have when buying something on your website? Do you you follow up with each of your purchases? Do you include a personal note or a signed copy? These personal touches can mean more sales down the line.\n____________________________________________________________________\nGuest post by Chris Bolton of <a href=\"http:\/\/blog.hostbaby.com\">Host Baby.com<\/a>]]>    \t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Let Them Hear It Music is a unique product in that it is not usually purchased without first being heard. This is why radio has always been such a great marketing method for music. First you get hooked by a catchy tune, then you can\u2019t help but buy it. For this reason, it\u2019s important [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":24322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unified-manufacturing-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Music Promotion Tips For Increasing Album Sales on Your Website - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"Marketing music is hard. Here are a few tips for improving your album sales and deepening your relationship with your fans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/5-music-promotion-tips-increasing-album-sales-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Music Promotion Tips For Increasing Album Sales on Your Website\" \/>\n<meta property=\"og:description\" content=\"Marketing music is hard. Here are a few tips for improving your album sales and deepening your relationship with your fans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/5-music-promotion-tips-increasing-album-sales-website\/\" \/>\n<meta property=\"og:site_name\" content=\"UnifiedManufacturing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unifiedmfg\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-05-05T02:22:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-05T10:40:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/05\/iStock_BassComputer-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"334\" \/>\n\t<meta property=\"og:image:height\" content=\"359\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Bauer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#organization\",\"name\":\"UnifiedManufacturing\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/unifiedmfg\/\",\"https:\/\/www.instagram.com\/unified_manufacturin\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"contentUrl\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"width\":358,\"height\":304,\"caption\":\"UnifiedManufacturing\"},\"image\":{\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#website\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"name\":\"UnifiedManufacturing\",\"description\":\"CD - DVD - Vinyl - T-shirt - Box Sets\",\"publisher\":{\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/5-music-promotion-tips-increasing-album-sales-website\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/05\/iStock_BassComputer-1.jpg\",\"contentUrl\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/05\/iStock_BassComputer-1.jpg\",\"width\":334,\"height\":359,\"caption\":\"iStock BassComputer 1\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/5-music-promotion-tips-increasing-album-sales-website\/#webpage\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/5-music-promotion-tips-increasing-album-sales-website\/\",\"name\":\"5 Music Promotion Tips For Increasing Album Sales on Your Website - UnifiedManufacturing\",\"isPartOf\":{\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/5-music-promotion-tips-increasing-album-sales-website\/#primaryimage\"},\"datePublished\":\"2011-05-05T02:22:47+00:00\",\"dateModified\":\"2019-11-05T10:40:15+00:00\",\"description\":\"Marketing music is hard. 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