{"id":7908,"date":"2011-04-14T11:32:26","date_gmt":"2011-04-14T19:32:26","guid":{"rendered":"http:\/\/www.unifiedmanufacturing.com\/blog\/?p=7908"},"modified":"2024-01-31T13:51:12","modified_gmt":"2024-01-31T13:51:12","slug":"10-great-music-marketing-ideas","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/10-great-music-marketing-ideas\/","title":{"rendered":"10 Great Music Marketing Ideas"},"content":{"rendered":"

Here are 10 music marketing ideas from the\u00a0Music 3.0\u00a0Internet Music\u00a0guidebook.<\/a> It\u2019s easier to sell your music if you add extra value to it, so it helps to think outside the box when it comes to distributing your music. Thanks to\u00a0Bruce Houghton <\/strong>of the great music blog\u00a0Hypebot<\/strong> for numbers 7 through 10.<\/p>\n

1) Develop a packag<\/strong>e<\/strong> – This could mean anything from a CD and a custom vinyl pressing<\/a> and albums in LA, to a digital download and album with all alternative mixes, to a boxed set of CD\u2019s or anything in-between. The idea is to go beyond just the typical CD and digital offerings.<\/p>\n

2) Sequential numbering<\/strong> – Numbering a physical product (for example; “#5 of 1000”) gives it the feeling of exclusivity. The product becomes a special edition and a must-have for the true fan.<\/p>\n

3) Tie it to merchandise<\/strong> – Offer a physical product that contains the code for a free download of your album.\u00a0Mos Def <\/strong>was so successful with the T-shirt release of\u00a0The Ecstatic <\/em>that\u00a0Billboard<\/strong> magazine even began counting it as a music release on their charts. Other artists have sold their music via codes on such items as golf balls, bandanas and even canned food!<\/p>\n

4) Release a \u201cdouble-sided\u201d digital single<\/strong> –\u00a0Rhino Record’<\/strong>s digital releases celebrating 60 years of the 45 RPM single set a fine example for this format. For between $1.49 and $1.99, Rhino provided the original hit song, its B side (the flip side of the vinyl record) and the original artwork. You can do the same by providing two songs for price of one – an A and a B side.<\/p>\n

5) Release on an old alternative format<\/strong> – We\u2019ve seen some artists (The Decemberists <\/strong>Hazards of Love <\/em>come to mind) release a vinyl-only physical product to great success.\u00a0Cheap Trick <\/strong>did it on\u00a0the old 8-track format from the 60\u2019s, and some bands have even recently released on cassette tape. Releasing on a older format can be good as a publicity tool (as long as everyone else isn\u2019t doing it) and who knows, maybe you can start a trend?<\/p>\n

6) Release on a new alternative format<\/strong> – A new alternative format that\u2019s getting some traction is flash memory, or the common USB memory stick. Once again, Trent Reznor met with great viral success by planting unmarked memory sticks in bathrooms at\u00a0Nine Inch Nail\u2019<\/strong>s concerts, and\u00a0Sony<\/strong> even released the 25th anniversary of\u00a0Michael Jackson\u2019<\/strong>s\u00a0Thriller<\/em> on the format. Everybody uses these things so you\u2019re bound to get at least a look, which you can\u2019t always say about other formats.<\/p>\n

7) Three Sides<\/strong> – Offer a song in an early studio version, the final mix, and then captured live.<\/p>\n

8) \u00a0Radical Mixes<\/strong> – Offer two or three very different mixes of the same song, perhaps even done by the fans.<\/p>\n

9) Two Sides of (Your City)<\/strong> – Two different bands each contribute a track to a series chronicling your local scene.<\/p>\n

10) \u201cArtist X\u201d Introduces _____<\/strong> – Add a track by your favorite new artist\/band along with one of yours. This is similar to a gig trade-out with another band that many bands use as a way to play in new venues. The idea is that the band you feature will also feature you on their release as well.<\/p>\n

Written by Bobby Owsinski of Music 3.0<\/a>. Bobby is a long time music industry veteran. He is a frequent speaker, moderator, and panelist at a variety of music technology conferences. His book, A Survival Guide for Making Music in the Internet Age, is a must-read.<\/p>\n

__________________________________________________________________<\/p>\n

Unified Manufacturing<\/strong>\u00a0is an L.A. -based one-stop-shop that offers very affordable CD\/DVD\/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply\u00a0CLICK HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here are 10 music marketing ideas from the\u00a0Music 3.0\u00a0Internet Music\u00a0guidebook. It\u2019s easier to sell your music if you add extra value to it, so it helps to think outside the box when it comes to distributing your music. Thanks to\u00a0Bruce Houghton of the great music blog\u00a0Hypebot for numbers 7 through 10. 1) Develop a package […]<\/p>\n","protected":false},"author":5,"featured_media":24335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unified-manufacturing-news"],"_links":{"self":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/7908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/comments?post=7908"}],"version-history":[{"count":8,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/7908\/revisions"}],"predecessor-version":[{"id":39123,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/7908\/revisions\/39123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media\/24335"}],"wp:attachment":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media?parent=7908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/categories?post=7908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/tags?post=7908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}