{"id":7075,"date":"2011-03-23T18:22:37","date_gmt":"2011-03-24T02:22:37","guid":{"rendered":"http:\/\/www.unifiedmanufacturing.com\/blog\/?p=7075"},"modified":"2011-03-23T18:22:37","modified_gmt":"2011-03-24T02:22:37","slug":"marketing-cd-dvd-promotion","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/marketing-cd-dvd-promotion\/","title":{"rendered":"CD\/DVD Promotion Tip #1: Start Early"},"content":{"rendered":"<p style=\"text-align: left;\"><em>\u201cI am not a desperate Salesman or a desperate musician, or a desperate filmmaker\u2026\u201d <\/em>Come on say it with me. You have to remind yourself this whenever you feel the urge to \u2018attack\u2019 people online with your e-mail blasts, 20x\/day facebook re-posts, and other annoying marketing acts. \u00a0People can sense desperation in a split second. As Ogilvy said, the customer is not dumb- she\u2019s your wife. So you better choose your words and actions careful so you would not sound like you need a sale or else you\u2019ll lose your career. Yes, some cool people can get away with poking fun at their \u2018desperate moves\u2019 but that\u2019s the exception, not the rule.<\/p>\n<p><em>\u201c But I need to market my stuff fast!\u201d<\/em> , I hear you moan. \u00a0Marketing is a slow process so one advice I can give you is start early. Do not market your music or film just one 2 weeks before your release. You have to make people curious and build anticipation (Don\u2019t let them wait too long, though, or they might also lose interest). \u00a0If you have a tight deadline for marketing, chances are it would not be any good. It could appear too desperate and turn-off people in no time.<\/p>\n<p>You are lucky if you have a manager\/producer and someone from marketing who&#8217;ll take care of your sales-related stuff but if you are completely on your own, then you have to think about marketing your products \u00a0even before doing the actual recording or production. \u00a0Buy a good-looking notebook and write down your timeline. Set the date when you want to release your CD\/DVD and set tasks backwards. For example, it is now March and you want to release your CD in October&#8230;so assign tasks backwards by listing down the things you need to accomplish 2 weeks before the release, then the tasks for September, August, so on. A clear and realistic timeline is very important in marketing so you better stick to it.<\/p>\n<p>Selling your stuff is important but you should sell it with style- and if possible, with grace. You can&#8217;t achieve this if you&#8217;re in a rush.<\/p>\n<p>Happy Marketing!<\/p>\n<p>_____________________________________________________________________<\/p>\n<p><strong>Unified Manufacturing<\/strong>\u00a0is an L.A. -based one-stop-shop that offers very affordable CD\/DVD\/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply\u00a0<a href=\"https:\/\/www.unifiedmanufacturing.com\/instant-quote\/\">CLICK HERE<\/a>.    \t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cI am not a desperate Salesman or a desperate musician, or a desperate filmmaker\u2026\u201d Come on say it with me. You have to remind yourself this whenever you feel the urge to \u2018attack\u2019 people online with your e-mail blasts, 20x\/day facebook re-posts, and other annoying marketing acts. \u00a0People can sense desperation in a split second. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":24410,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-7075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dvd-packaging"],"contentshake_article_id":"","_links":{"self":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/7075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/comments?post=7075"}],"version-history":[{"count":0,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/7075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media\/24410"}],"wp:attachment":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media?parent=7075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/categories?post=7075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/tags?post=7075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}