{"id":6761,"date":"2011-02-22T09:42:59","date_gmt":"2011-02-22T17:42:59","guid":{"rendered":"http:\/\/www.unifiedmanufacturing.com\/blog\/?p=6761"},"modified":"2020-08-12T10:43:17","modified_gmt":"2020-08-12T10:43:17","slug":"surefire-ways-cd-artwork-noticed","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/surefire-ways-cd-artwork-noticed\/","title":{"rendered":"Surefire Ways to Get Your CD Artwork Noticed"},"content":{"rendered":"

Every musician I know that\u2019s serious about his or her career has a CD no matter what the statistics show about the decline of CD sales because they know it\u2019s a big tool for branding. Having a CD is saying \u201c No, Im not one of them. I am investing in my career because I believe in my talents. Here\u2019s to make it official.\u201d With millions of new bands competing for attention, you have to step out of that sea of newbies by coming up with a CD. It just shows that you\u2019re confident enough with your talent and that you really mean business.<\/span><\/p>\n

How do you attract people to buy your CD? By having really, really good music (of course!), and by having a kick-ass CD packaging. Artists are becoming more and more innovative and creative with their CD packaging because they now understand that it’s not only meant to package (as in contain) their \u2018goods\u2019 but also to build their image or brand.<\/span><\/p>\n

If the CD is in fact dying, then the best way to save it is by having a kick-ass CD packaging. A creative CD packaging can convince regular fans to buy the real thing instead of illegally downloading stuff on the internet. I have no statistics or proof that the CD packaging really affects sales but the top vinyl sales of the year (2010)<\/span> all have really attractive packaging. I do not think it would have the same result if they didn\u2019t put much attention to their CD packaging.<\/span><\/p>\n

So what makes a kick-ass CD packaging? Here are some of my tips\u2026<\/span><\/p>\n

Avoid clich\u00e9s.<\/strong> Even the cleverest design becomes dull when we see it hundreds of times. People always want something fresh. There are cases wherein an artwork is an homage or parody of a popular design, well that\u2019s okay\u2026actually some of those could still be very brilliant (and people love collecting them), but what I\u2019m saying here is when a design\/concept is already clich\u00e9. What are the most common clich\u00e9s for album artwork? Hmm\u2026off the top of my head, musicians behind a brick wall, Hip-hop artists with lots of bling riding a cool bike, couch photos. Totally forgettable, right? If you\u2019re going to have a clich\u00e9 cover, don\u2019t expect people to TALK about it. Don\u2019t expect people to pay attention to it.<\/span><\/p>\n

Go to your nearest record store and look for the most overused concepts. Or, you can just Google CD artworks and list down the ones that get your attention and the ones that are boring. Brainstorm with your designer. He has a keener eye to these things.<\/span><\/p>\n

Appeal to other senses.<\/strong>I know artwork should be visual because the best way to attract attention is by appealing to the sense of sight. Make your artwork LOOK stunning and people won\u2019t miss your CD packaging.<\/span><\/span><\/p>\n

 <\/p>\n

\"cotton<\/a><\/span><\/p>\n

But if you want more attention and if you want your fans to feel like they\u2019ve got their money\u2019s worth, then do what Katy Perry did to her latest album “Teenage Dreams<\/span>” . <\/span><\/p>\n

Her artwork is about candies and other sweet things so they made the paper smell like cotton candy! You can smell a faint smell of cotton candy when you flip the pages of her booklet.<\/span><\/p>\n

Now, what about for the sense of touch? Add texture or add softness perhaps. If you have an album artwork that looks yucky, you might want to make the packaging feel \u2018yucky\u2019, too. Be creative. It will pay off, I promise! Maybe not financially, but it will have good pay-off to your career.<\/span><\/p>\n

Include free items.<\/strong> Everybody loves free items! Even if I become filthy rich, I think I\u2019d still love the word FREE. You do not have to spend thousand or hundreds-in fact, you don\u2019t have to spend a cent at all. Just come up with a good idea. Think of items that you already have right now that you think your fans would love.<\/span><\/p>\n

Pair with a hardbound book.<\/strong> Coffee table book, your band\u2019s bio, a set of poems, what have you. You can bundle your CD with a hardbound book for the super fans. Make sure you already have super fans before you produce thousands. In fact, do not manufacture thousands when you are not yet as famous or as rich as Madonna. Just make a few copies (say a hundred?) and mark it as \u201climited edition\u201d book.<\/span><\/p>\n

\"cd-packaging-amnesiac-radiohead\"<\/span><\/a>
\n<\/span><\/p>\n

If you are scared to lose bg bucks, then try offering this to your website and let fans pre-order. You can also try posting a project in Kickstarter. It is a website where artists like you can post their projects and ask for funds. I\u2019ve seen lots of musicians that receive funds for their music videos, CDs, etc. It\u2019s a good place to offer \u2018pre-orders\u201d.<\/span><\/p>\n

I bet you\u2019re now too excited to brainstorm with your team! Do not worry too much about the financial returns as of now. A creative CD packaging serves as a good investment for your long-term goals. Build your brand\/image now and you’ll likely reap your financial rewards in the future. Good luck and enjoy getting creative!<\/span><\/p>\n

We here at Unified are obsessed with beautiful CD packaging. We\u2019ve been making creative releases since 2008 and lovely packaging has become an obsession of ours. We even have a Pinterest page dedicated to all things media<\/b> packaging<\/span><\/a>. If you want to make a really badass album with cool CD packaging,\u00a0get a quote<\/b><\/span><\/a>\u00a0or\u00a0shoot us an email.<\/b><\/span><\/a><\/p>\n

_______________________________________________________________________<\/p>\n

James Hill<\/i><\/b> is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company <\/i>Unified Manufacturing<\/i><\/b><\/span><\/a>, a CD\/DVD\/vinyl and merch company in LA.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Every musician I know that\u2019s serious about his or her career has a CD no matter what the statistics show about the decline of CD sales because they know it\u2019s a big tool for branding. Having a CD is saying \u201c No, Im not one of them. I am investing in my career because I […]<\/p>\n","protected":false},"author":5,"featured_media":6770,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,25,7],"tags":[],"class_list":["post-6761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cd-manufacturing","category-graphic-design","category-packaging-design"],"yoast_head":"\nSurefire Ways to Get Your CD Artwork Noticed - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"How do you attract people to buy your CD? 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