{"id":6624,"date":"2011-02-03T00:26:50","date_gmt":"2011-02-03T08:26:50","guid":{"rendered":"http:\/\/www.unifiedmanufacturing.com\/blog\/?p=6624"},"modified":"2020-08-13T03:30:32","modified_gmt":"2020-08-13T03:30:32","slug":"tips-marketing-film-online","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/tips-marketing-film-online\/","title":{"rendered":"More Tips for Marketing Your Film Online"},"content":{"rendered":"

The future of advertising is on the Internet.\u00a0 This is not up for debate.\u00a0 Over the last decade, the Web has revolutionized the way in which the public chooses what products to consume, especially in regards to the film industry.\u00a0 Recent productions, from Juno to Snakes on a Plane, have found an audience thanks in large part to popular Internet campaigns.\u00a0 It is clear that in today\u2019s world, a strong web presence is absolutely essential to any film\u2019s success.<\/span><\/p>\n

So, at this point, filmmakers should be asking themselves, \u201cWhat are the best ways to market my work on the Web?\u201d\u00a0 Well, while there\u2019s not a single laundry list of steps to follow towards success, several proven methods can be highlighted.\u00a0 Here are a few of the most tried and true\u2026<\/span><\/p>\n

1.\u00a0 Make a plan <\/strong>\u2013 The campaigns that succeed are the ones that are highly organized.\u00a0 Remember that the marketing process evolves as hype builds, so make sure to keep up with your own success.\u00a0 Offer regular updates on your website. And, if you don\u2019t think you can keep up, seek help!<\/span><\/p>\n

2.\u00a0 Socialize<\/strong> \u2013 The internet is a powerful social weapon.\u00a0 Interact with your audience on a level they\u2019re familiar with, and they\u2019ll be more receptive to your product.\u00a0 The options to achieve this goal are endless: Learn how to create and manage a successful blog,\u00a0 set up your own Myspace page, create a Facebook group, or hell, just start your own podcast!<\/span><\/p>\n

3.\u00a0 Seek Allies-<\/strong> The internet can be a lonely place, so, try to make some friends in high places.\u00a0 Link to Alpha Bloggers to increase your traffic, research already established sites that help market and sell films (Some good ones are Digimart, Working Films, Create Space, and Indie GoGo) or, if your film supports a relevant cause, seek out a partnership with a nonprofit (a good list of nonprofits can be found here.)<\/span><\/p>\n

4.\u00a0 Discover Web Tools \u2013 <\/strong>the Web is full of little widgets created to help spruce up your presence.\u00a0 Use Twitter to keep your audience constantly up to date, Technorati and Del.icio.us to track what others are saying about your film, and Stumble Upon and MyBlogLog to increase traffic and hone in on your demographic.<\/span><\/p>\n

5.\u00a0 Stream, Stream, Stream! \u2013<\/strong> One of the best ways to get people interested in your film is to actually show them part of it!\u00a0 Think about setting up a page on a popular streaming video site such as Youtube or Dailymotion.\u00a0 Once you\u2019re registered, upload content such as trailers and clips.\u00a0 For a list of great streaming sites, see Raindance\u2019s Top 10 Websites To Watch Movies On.<\/span><\/p>\n

6.\u00a0 Set up a mailing list \u2013<\/strong> A mailing list is a great way to keep people up to date and personally invested in your project.\u00a0 And don\u2019t underestimate the allure of Free Stuff.\u00a0 Offer promotional contests and ticket giveaways, and an audience will naturally follow.<\/span><\/p>\n

7.\u00a0 Don\u2019t Forget the Real World \u2013 <\/strong>In today\u2019s web dominated world, it is easy for marketers to overlook good old fashioned networking.\u00a0 But, if you want your film to reach its maximum audience, you\u2019ve got to get out there!\u00a0 Attend film festivals, conventions, and local events.<\/span><\/p>\n

___________________________________________________________________<\/span><\/p>\n

Article written by Dan Schoenbrun<\/strong><\/em> and originally appeared in Raindance.com. Dan Schoenbrun is currently an intern at Raindance.\u00a0 He is studying abroad through Boston University’s<\/span><\/a> London Internship Program, where he has learned many hard truths about his own shortcomings and those of the Western world.<\/span><\/p>\n

Photo: edudemic.com<\/span><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The future of advertising is on the Internet.\u00a0 This is not up for debate.\u00a0 Over the last decade, the Web has revolutionized the way in which the public chooses what products to consume, especially in regards to the film industry.\u00a0 Recent productions, from Juno to Snakes on a Plane, have found an audience thanks in […]<\/p>\n","protected":false},"author":5,"featured_media":6632,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,17,24],"tags":[],"class_list":["post-6624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artist-tips","category-film-music-marketing","category-musicmakers-filmmakers"],"_links":{"self":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/6624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/comments?post=6624"}],"version-history":[{"count":1,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/6624\/revisions"}],"predecessor-version":[{"id":29910,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/6624\/revisions\/29910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media\/6632"}],"wp:attachment":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media?parent=6624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/categories?post=6624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/tags?post=6624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}