{"id":6591,"date":"2011-02-02T19:35:56","date_gmt":"2011-02-03T03:35:56","guid":{"rendered":"http:\/\/www.unifiedmanufacturing.com\/blog\/?p=6591"},"modified":"2024-01-19T09:57:36","modified_gmt":"2024-01-19T09:57:36","slug":"cd-dvd-manufacturing-choose-packaging-project","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/cd-dvd-manufacturing-choose-packaging-project\/","title":{"rendered":"CD\/DVD Manufacturing: Choose the Right Packaging for Your Project"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"color: #000000;\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/02\/106.jpg\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6601 aligncenter\" title=\"106\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/02\/106.jpg\" alt=\"\" width=\"400\" height=\"367\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/02\/106.jpg 400w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/02\/106-300x275.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/span><\/a>Remember that there are lots of considerations other than aesthetic appeal and budget when it comes to choosing the packaging for your CD or DVD. You can actually use any kind of case for your project but be ready to have some productions and shipping mishaps, delays, and big expenses. There are reasons why some packages work best with certain projects and why some industries require certain packages.<\/span><\/p>\n<p><span style=\"color: #000000;\">Before browsing catalogs of CD cases and choosing the first one that catches your eye, you have to know three things.<\/span><\/p>\n<h4><span style=\"color: #000000;\"><strong>#1 You have to know your brand<\/strong><\/span><\/h4>\n<p><span style=\"color: #000000;\">Are you a fun, humorous, sarcastic, straightforward, bubbly, exclusive, or notorious? What traits do you have as a brand\/individual? What other characteristics do you want to imbibe? Knowing your brand is very necessary in choosing the look of your project. Your branding should show in your product&#8217;s packaging.<\/span><\/p>\n<h4><span style=\"color: #000000;\"><strong>#2 You have to know your market<\/strong><\/span><\/h4>\n<p><span style=\"color: #000000;\"> It\u2019s just awkward to give cheap colored cases to executives during product presentations. If you\u2019re a \u2018fun,bubbly\u2019 company yet you are targeting professionals, make your artwork and copy bubbly but still imbibe a \u2018professional\u2019 appeal. Maintain the balance between your branding and the target market of your product.<\/span><\/p>\n<h4><span style=\"color: #000000;\"><strong>#3 You have to know the objective of your project<\/strong><\/span><\/h4>\n<p><span style=\"color: #000000;\">What are you going to do with the CDs\/DVDs? Is it for a tradeshow, conference, or for a mailing campaign? Each of these have specific cases that work best for them.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>For Tradeshows and Giveaways:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Unless you are the richest man in the world, you want to spend as little as possible for your giveaways and handouts. The main objective for tradeshow handouts is to reach a lot of people. Between quality and quantity, quantity weighs more when it comes to these types of projects.<\/span><\/p>\n<p><span style=\"color: #000000;\">We recommend disc jackets, <span style=\"color: #000000;\">eco wallets<\/span> and eco digipacks for giveaways and tradeshow handouts. These packages are more economical than other cases yet they won\u2019t ruin your brand since they look decent enough to convince recipients that you\u2019re a good company. Choosing these packages will also save you lots of time since they only require less artwork. Less production time= less money spent.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>For Retail:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">If you plan to sell your CDs or DVDs whether online or in physical stores, then you have to choose cases that are retail ready. These projects may take more time during production than others because they have lots of legal and technical requirements like barcodes, logos, etc. The artwork should also be given more attention since people want to get their money&#8217;s worth. You should also bear in mind that you are competing with &#8220;free&#8221; digital media so you better offer them something that cannot be downloaded- a beautiful artwork that&#8217;s worth buying.<\/span><\/p>\n<p><span style=\"color: #000000;\">For retail, Your choices are <span style=\"color: #000000;\">jewel cases<\/span> and digipacks. These are the 2 cases most retail stores recommend. They find it easy to store, ship, and display. If you plan to have a custom-designed package for your album or film, then you have to inquire the retail stores if they sell albums with custom packages and how much they charge. You should also ask your distributor regarding this matter.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>For Marketing Presentations:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">If you plan to burn copies of your audio-visual presentation and give them to your prospects during your talk, then we suggest you put your discs in presentation folders. Presentation folders can accommodate discs, handouts, and other supplementary printed pieces. This will make your prospects happy since they won\u2019t have to carry lots of promotional stuff separately. They may even put their other items (such as IDs, other handouts, pencils) in the folders.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>For a Mailing Campaign:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Self mailers and eco-wallets are the best choices for mailing campaigns. These packages comply with the strict regulations imposed by the post office. If you mail in these packages, you will have no additional fees for processing because it is their standard for mailing discs. They charge no additional fees because these cases are compatible with the post office\u2019s automated system.<\/span><\/p>\n<p><span style=\"color: #000000;\">I hope this article will help you decide the best case for your project. Just hit us up if you need some advice. Good luck!<\/span><\/p>\n<p><input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/><\/p>\n<p><span style=\"color: #000000;\">________________________________________________________________<\/span><\/p>\n<p class=\"p1\"><b><i>James Hill<\/i><\/b><i> is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole&#8217;s The Way It Is. He is now helping indie artists with branding and manufacturing through his company <\/i><a href=\"https:\/\/www.unifiedmanufacturing.com\/\"><span class=\"s1\"><b><i>Unified Manufacturing<\/i><\/b><\/span><\/a><i>, a CD\/DVD\/vinyl and merch company in LA.<\/i><\/p>\n<p><input id=\"jsProxy\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" type=\"hidden\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember that there are lots of considerations other than aesthetic appeal and budget when it comes to choosing the packaging for your CD or DVD. You can actually use any kind of case for your project but be ready to have some productions and shipping mishaps, delays, and big expenses. There are reasons why some [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4,7],"tags":[],"class_list":["post-6591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cd-duplication-packaging","category-cd-manufacturing","category-packaging-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CD\/DVD Manufacturing: Choose the Right Packaging for Your Project - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"How to choose the right CD\/DVD packaging for your project for it to be more effective and practical. Here are some things to consider:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/cd-dvd-manufacturing-choose-packaging-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CD\/DVD Manufacturing: Choose the Right Packaging for Your Project\" \/>\n<meta property=\"og:description\" content=\"How to choose the right CD\/DVD packaging for your project for it to be more effective and practical. 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