{"id":5334,"date":"2010-11-10T06:40:29","date_gmt":"2010-11-10T14:40:29","guid":{"rendered":"http:\/\/www.unifiedmanufacturing.com\/blog\/?p=5334"},"modified":"2010-11-10T06:40:29","modified_gmt":"2010-11-10T14:40:29","slug":"grunt-work-building-music-career","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/grunt-work-building-music-career\/","title":{"rendered":"Indie Musicians: “Grunt Work” is What Building Your Music Career is All About"},"content":{"rendered":"

Replace Your Misconceptions<\/span><\/strong><\/p>\n

As a consultant and educator, it\u2019s my job to replace your misconceptions about the music business with a dose of business savvy.<\/span><\/p>\n

It\u2019s not surprising that so many artists don\u2019t have a clue about how much grunt work is required to build the foundation of their career. We consumers see only the surface of the entertainment industry \u2014 we see the results of the grunt work the record labels have successfully orchestrated when they have a hit recording.<\/span><\/p>\n

But let\u2019s get down to it. <\/strong>If you thought writing and rehearsing your songs was tough, that re-cording them was more work than you expected, that getting the cover art for your CD was difficult, that building a great website was easy, that constantly updating your music blog, and social networking sites was fun and games, then hold on to your hard drive…<\/span><\/p>\n

It\u2019s no coincidence that promoting and selling a record is called \u201cworking\u201d the record.<\/p>\n

“Working” the Record…<\/span><\/strong>
\nFor starters, I\u2019m assuming that you realize it takes money to market your record! Rule of thumb: at least double or triple what you spent on recording your CD, depending on your re-cording budget. This is recommended for a serious local to regional marketing campaign.<\/span><\/p>\n

Now, what do you have to do to promote your newly released CD? Unless you want it to re-main stacked in your apartment or garage, you have to make industry people and the public aware of your music. You send out free promotional CDs to the music directors at college, and Internet radio stations, the writers and editors in the press, the booking people at clubs, and the buyers at distributors and stores. You have to create and maintain your mailing list data and regularly update your website. You may need mailers, stamps, and certainly have a relatively new computer with software that is up-to-date. Then you have to do follow-up phone calls to all those people. You need to schmooz \u2014 a lot \u2014 on the phone, online, out and about in your local music scene. So, get ready for some serious phone bills. <\/span><\/p>\n

This work is frustrating and time consuming. The reward is the satisfaction of actually hearing your songs on the radio, reading your reviews online or in the press, landing that first important head-liner gig, or walking into a store and seeing your CD in the racks. Think of the grunt work this way. Every record you have in your personal collection had someone doing all those tasks behind the scenes, or you wouldn\u2019t have been aware of that music, let alone had the opportunity to purchase it.<\/span><\/p>\n

“I Don’t Have Time For All That!”<\/span><\/strong>
\nI can already hear some moans and groans. You\u2019re thinking, \u201cI don\u2019t have time to do all that work,\u201d or \u201cI\u2019m a musician. I just want to make my music.\u201d Well, tough. No one is ever going to care more about your music than you.You must take charge of your own dreams. No one is going to force you to do what it takes to work a record seriously, and no one is going to make you a star, no matter what stories you may have heard. All a record industry person can do is work with a committed artist. The message is this: unless somebody does the grunt work, your record will remain in the closet, unheard by an audience that might enjoy it. In the beginning, that someone is going to be you.<\/span><\/p>\n

At a music business conference workshop for developing artists, Tom Silverman, the CEO of Tommy Boy Records once said, \u201cWhy did you make your stupid record anyway?!\u201d His point was to wake up the crowd to the realities of this business.<\/span><\/p>\n

No One is Waiting for Your Music!<\/span><\/strong>
\nYou have to be responsible for building your career in the beginning. The public will judge whether or not your music is great, not you, if and when they get a chance to hear it. Industry gatekeepers and the public have a chance to hear your music only if you resolve this grunt work issue.<\/span><\/p>\n

You have another option. Keep your music as a hobby. Music as a hobby can be very enjoyable. We live in a time when the supply of good music greatly outweighs any demand for it.<\/span><\/p>\n

So, if the grunt work I\u2019ve outlined is something you want nothing to do with, consider keeping your music as a hobby, there\u2019s nothing wrong with that. It may be the best decision you ever made. As your expectations settle down, your music will demand much less of your time and effort. If you make that decision, be clear about it. Be sure you don\u2019t harbor secret hopes of being discovered and attaining stardom and commercial success. You can\u2019t put in a small amount of effort and expect to get the rewards of a serious, hard-working musical career.<\/span><\/p>\n

Here\u2019s another aspect of grunt work. When you resolve who will do it, and how it will be done, a funny thing begins to happen. You experience what a real record label does. You learn what it\u2019s like to compete for exposure. And should you arrive at the negotiating table for that almighty label deal you once knew nothing about, you\u2019ll be far more prepared. You\u2019ll be on your way to being a respected member of the team, a savvy player who cannot easily be taken advantage of.<\/span><\/p>\n

I recommend this path. If you have the passion to tackle all the work that needs to be done, you\u2019ll find yourself with a new sense of pride when you see what you\u2019ve achieved with your efforts. You can do it.<\/span><\/p>\n

Written by Chris Knab<\/strong> and originally appeared in the Music Biz Academy blog<\/a> on March 2010.
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Unified Manufacturing<\/strong>\u00a0is a custom CD\/DVD and Vinyl Manufacturing facility based on both sides of the US. Our clients range from indie artists to major label artists such as Stevie Wonder, Sheryl Crow, and Ringo Starr. If you need an Instant Quote on a project AND you want\u00a0FREE SHIPPING<\/strong>\u00a0( free shipping on all quotes from the blog) \u2013 Then\u00a0CLICK HERE<\/a>.<\/p>\n

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  \t<\/p>\n","protected":false},"excerpt":{"rendered":"

Replace Your Misconceptions As a consultant and educator, it\u2019s my job to replace your misconceptions about the music business with a dose of business savvy. It\u2019s not surprising that so many artists don\u2019t have a clue about how much grunt work is required to build the foundation of their career. We consumers see only the […]<\/p>\n","protected":false},"author":5,"featured_media":5336,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unified-manufacturing-news"],"yoast_head":"\nIndie Musicians: "Grunt Work" is What Building Your Music Career is All About - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"Indie MUSICIANS-unless somebody does the grunt work, your record will remain in the closet, unheard by an audience that might enjoy it. 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