I cannot recall signing up to a mailing list ever! Not for my favorite products, or favorite authors, or favorite bands. That\u2019s because I\u2019m anal and I want my inbox free from unnecessary marketing e-mails as much as possible. Whenever I need a specific service or product, I\u2019d much rather Google it when I need it than get regular e-mails from a lot of companies about their offers. And whenever I get random e-mails from god-knows-what company or person, I automatically report it as spam. I do not care if they\u2019re giving me a car or $1 M or whatever \u2018convincing\u2019 offers they have because I know it\u2019s just a (lame) strategy to reel me in. \u00a0One time I didn\u2019t check my e-mail for a week and bam! My inbox was swamped. I instantly got a headache.<\/p>\n
So how should a band or artist convince someone like me to sign-up for a mailing list?<\/strong><\/span><\/p>\n Here\u2019s the secret of the best marketers – Give the consumers something they cannot resist. Make them think they\u2019re going to lose a great opportunity if they ignore your offer but be realistic and be honest. Make sure you can give justice to your claims. As the popular saying goes: \u00a0\u201cthe customer is not a moron- she\u2019s your wife.\u201d So please don\u2019t use the free car or $1M like I mentioned above or else they\u2019d just ignore you. The regular person is so exposed to all of these online marketing activities day-in and day-out that we start to develop aversion towards it. You have to be different in your strategy, establish trust, and avoid being annoying.<\/span><\/p>\n There are 3 ways to reel in and convince e-mail marketing haters like me. One is by throwing a contest, two is by giving freebies, and three is by offering discounts. So the bottom line is give,give,give. Give them a big discount, or a freebie, or your pair of boots-anything that\u2019s worth the hassle of actually signing up for a mailing list. That way, even the reluctant ones like me would consider and give it a try.<\/span><\/p>\n Contests.<\/strong> If you are a band and you want a lot people to sign-up to your mailing list, you can come up with a contest where they need to sign-up to your mailing list before they can win an iPad, a dinner date, or perhaps your underwear. Make sure the prize is something a regular fan cannot resist. Make sure your copy is good so that when we see the details of the contest, we\u2019d automatically sign-up for your mailing list- yes, without hesitation. And make sure that the contest is so awesome that we tell our friends or post on our Facebook wall right away. There\u2019s no other way to do it but offer something really special. Don\u2019t throw a contest where the prize is just a CD or a shirt. That\u2019s simply not enticing enough for fans like me. Remember, you\u2019re throwing a contest and not giving away freebies.<\/span><\/p>\n Okay, talking about freebies.<\/strong> It\u2019s another inviting strategy especially if the freebie is something really quirky and unique. It could be your hats (if you\u2019re known for wearing hats). You\u2019re not giving away one to every fan who signs-up though unless you can afford to. Just give it to random people and give the others something cheaper. Some bands give their songs online in exchange for e-mails. Think. There are plenty of creative ways to do this. Utilize your social media to have a more viral effect.<\/span><\/p>\n 50% discount on our ticket if you sign-up. <\/strong>Now that\u2019s hitting two birds with one stone.They\u2019ll sign-up to your mailing list and they\u2019ll possibly go to your concert. This is just an example of using discounts to convince your fans. You can also give discounts to your albums, to your merch, and many others. \u00a0But you should be reminded that this is the least effective of the 3 since people want instant gratification. They want to get their free items the moment they perform what they\u2019re required to do. But it\u2019s still effective, nonetheless.<\/span><\/p>\n There\u2019s no surefire way to convince your fans. You have to study their personality, behaviors, possibly their buying patterns, etc, etc, etc before offering something. But even that would not assure you of anything. Just try and assess which works best. Innovate, mix and match, and be sensitive to their wants. Best of all, you should not be too hard on yourself. Just enjoy the process and learn a lot from it. You\u2019ll eventually push the right buttons;-)<\/span><\/p>\n ______________________________________________________________________________<\/p>\n Unified Manufacturing<\/strong>\u00a0is an L.A. -based one-stop-shop that offers very affordable CD\/DVD\/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply\u00a0CLICK HERE<\/a>. \t<\/p>\n","protected":false},"excerpt":{"rendered":" I cannot recall signing up to a mailing list ever! Not for my favorite products, or favorite authors, or favorite bands. That\u2019s because I\u2019m anal and I want my inbox free from unnecessary marketing e-mails as much as possible. Whenever I need a specific service or product, I\u2019d much rather Google it when I need […]<\/p>\n","protected":false},"author":6,"featured_media":5233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unified-manufacturing-news"],"contentshake_article_id":"","_links":{"self":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/5228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/comments?post=5228"}],"version-history":[{"count":0,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/5228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media\/5233"}],"wp:attachment":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media?parent=5228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/categories?post=5228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/tags?post=5228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}