{"id":4659,"date":"2010-09-29T06:54:14","date_gmt":"2010-09-29T14:54:14","guid":{"rendered":"http:\/\/www.unifiedmanufacturing.com\/blog\/?p=4659"},"modified":"2019-11-05T09:42:44","modified_gmt":"2019-11-05T09:42:44","slug":"graphic-design-sagmeister-talks-inspiration","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/graphic-design-sagmeister-talks-inspiration\/","title":{"rendered":"Graphic Design: Sagmeister Talks About Inspiration"},"content":{"rendered":"<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/Stefan_Sagmeister\">Stefan Sagmeister <\/a>is a world-renowned design icon and definitely one of our favorite. His designs are very modern, witty, humorous, and bold-just what we are looking for in a design. He has received a lot of rewards including his design for David Byrne and Brian Eno\u2019s Everything That Happens Will Happen Today.<\/p>\n<p><span style=\"color: #000000;\">Here, the design master will teach us a thing or two about graphic design and inspiration:<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>What inspires you at the moments of creation?<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">One of my most frequent sources of inspiration is a newly occupied hotel room. I find it easy to work in a place far away from the studio, where thoughts about the implementation of an idea don&#8217;t come to mind immediately but I can dream a bit more freely.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Sometimes you use real events for inspiration, how else do you find ways to inspire yourself to great concept?<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Go for a walk. Sit in a sidewalk cafe watching people go by. Do serious research. Travel (or just get out of the city).<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>What&#8217;s your basic, first-resort working method?<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Think. Making a list. Concentrate. Talking to the client (often musician). Listen to the music (in case of CD cover). Look through old sketchbooks of mine.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>When you approach a project, how do you go about finding form?<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Form comes out of the concept. Can go with the concept or sometimes completely against it.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Are there any methodologies\/ways of working that you would like to use, but don&#8217;t?<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Am trying a number out now, like doing a project really fast. We normally tend to work super slow (3 month for a CD cover) so its interesting to see the difference in output when you are doing it in 3 hours. Trying to collaborate more with other designers (and not just photographers\/illustrators like in the past).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><strong>How do you define &#8220;creativity&#8221;?<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">to create with open perception<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><strong>What do you feel is the biggest block to your creativity?<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">-Boredom<\/span><\/p>\n<p><span style=\"color: #000000;\">&#8211; uninteresting content (in my case: bad music when designing a CD cover)<\/span><\/p>\n<p><span style=\"color: #000000;\">&#8211; fear of not being able to come up with anything<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><strong>Why is it difficult for design to have the same level of emotional impact as movies, music, or literature?<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Because designers often sell or promote something. The desire of an emotional impact is often (and rightfully) perceived by the audience as pretentious.<\/span><\/p>\n<p><span style=\"color: #000000;\">The viewer of a typical design piece tends to engage with the work for seconds or minutes. I found it difficult to touch someone in a very short time frame. I myself tend to be touched more by novels than by short stories.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><strong>From what you&#8217;ve seen and experienced, what exists in the designs that have had the most emotional impact on a community?<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Designs that needed guts from the creator and still carry the ghost of these guts in the final execution<\/span><\/p>\n<p><span style=\"color: #000000;\">\u2022 Designs that evoke memories<\/span><\/p>\n<p><span style=\"color: #000000;\">\u2022 Designs that are viewable over and over again and again<\/span><\/p>\n<p><span style=\"color: #000000;\">\u2022 Beautiful designs<\/span><\/p>\n<p><span style=\"color: #000000;\">\u2022 Designs whose craft levels are very high (the unbelievebalility that<\/span><\/p>\n<p><span style=\"color: #000000;\">somebody can be so good at something)<\/span><\/p>\n<p><span style=\"color: #000000;\">\u2022 Surprises<\/span><\/p>\n<p><span style=\"color: #000000;\">\u2022 Extremely labor-intensive designs<\/span><\/p>\n<p><span style=\"color: #000000;\">\u2022 Personalized designs<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>How are we, as designers, going to defeat the fluff?\u00a0 How can we overcome frivolous design?<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Some of it is fine and probably necessary in the same way listening to cheap pop music every so often can be fun. Just constantly it&#8217;s annoying.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Source:<\/strong> Sagmeister.com<\/span><br \/>\n____________________________________________________________________<\/p>\n<p><strong>Unified Manufacturing<\/strong>\u00a0is an L.A. -based one-stop-shop that offers very affordable CD\/DVD\/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply\u00a0<a href=\"https:\/\/www.unifiedmanufacturing.com\/instant-quote\/\">CLICK HERE<\/a>.    \t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stefan Sagmeister is a world-renowned design icon and definitely one of our favorite. His designs are very modern, witty, humorous, and bold-just what we are looking for in a design. He has received a lot of rewards including his design for David Byrne and Brian Eno\u2019s Everything That Happens Will Happen Today. Here, the design [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4664,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unified-manufacturing-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Graphic Design: Sagmeister Talks About Inspiration - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"Advice on design and inspiration from the Graphic design master, Stefan Sagmeister.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/graphic-design-sagmeister-talks-inspiration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Graphic Design: Sagmeister Talks About Inspiration\" \/>\n<meta property=\"og:description\" content=\"Advice on design and inspiration from the Graphic design master, Stefan Sagmeister.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/graphic-design-sagmeister-talks-inspiration\/\" \/>\n<meta property=\"og:site_name\" content=\"UnifiedManufacturing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unifiedmfg\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-29T14:54:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-05T09:42:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/09\/sagmeister.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"337\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marion Isobel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#organization\",\"name\":\"UnifiedManufacturing\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/unifiedmfg\/\",\"https:\/\/www.instagram.com\/unified_manufacturin\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"contentUrl\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"width\":358,\"height\":304,\"caption\":\"UnifiedManufacturing\"},\"image\":{\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#website\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"name\":\"UnifiedManufacturing\",\"description\":\"CD - 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