{"id":4659,"date":"2010-09-29T06:54:14","date_gmt":"2010-09-29T14:54:14","guid":{"rendered":"http:\/\/www.unifiedmanufacturing.com\/blog\/?p=4659"},"modified":"2019-11-05T09:42:44","modified_gmt":"2019-11-05T09:42:44","slug":"graphic-design-sagmeister-talks-inspiration","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/graphic-design-sagmeister-talks-inspiration\/","title":{"rendered":"Graphic Design: Sagmeister Talks About Inspiration"},"content":{"rendered":"

Stefan Sagmeister <\/a>is a world-renowned design icon and definitely one of our favorite. His designs are very modern, witty, humorous, and bold-just what we are looking for in a design. He has received a lot of rewards including his design for David Byrne and Brian Eno\u2019s Everything That Happens Will Happen Today.<\/p>\n

Here, the design master will teach us a thing or two about graphic design and inspiration:<\/span><\/p>\n

What inspires you at the moments of creation?<\/strong><\/span><\/p>\n

One of my most frequent sources of inspiration is a newly occupied hotel room. I find it easy to work in a place far away from the studio, where thoughts about the implementation of an idea don’t come to mind immediately but I can dream a bit more freely.<\/span><\/p>\n

Sometimes you use real events for inspiration, how else do you find ways to inspire yourself to great concept?<\/strong><\/span><\/p>\n

Go for a walk. Sit in a sidewalk cafe watching people go by. Do serious research. Travel (or just get out of the city).<\/span><\/p>\n

What’s your basic, first-resort working method?<\/strong><\/span><\/p>\n

Think. Making a list. Concentrate. Talking to the client (often musician). Listen to the music (in case of CD cover). Look through old sketchbooks of mine.<\/span><\/p>\n

When you approach a project, how do you go about finding form?<\/strong><\/span><\/p>\n

Form comes out of the concept. Can go with the concept or sometimes completely against it.<\/span><\/p>\n

Are there any methodologies\/ways of working that you would like to use, but don’t?<\/strong><\/span><\/p>\n

Am trying a number out now, like doing a project really fast. We normally tend to work super slow (3 month for a CD cover) so its interesting to see the difference in output when you are doing it in 3 hours. Trying to collaborate more with other designers (and not just photographers\/illustrators like in the past).<\/span><\/p>\n

 <\/p>\n

How do you define “creativity”?<\/strong><\/span><\/p>\n

to create with open perception<\/span><\/p>\n

 <\/p>\n

What do you feel is the biggest block to your creativity?<\/strong><\/span><\/p>\n

-Boredom<\/span><\/p>\n

– uninteresting content (in my case: bad music when designing a CD cover)<\/span><\/p>\n

– fear of not being able to come up with anything<\/span><\/p>\n

 <\/p>\n

Why is it difficult for design to have the same level of emotional impact as movies, music, or literature?<\/strong><\/span><\/p>\n

Because designers often sell or promote something. The desire of an emotional impact is often (and rightfully) perceived by the audience as pretentious.<\/span><\/p>\n

The viewer of a typical design piece tends to engage with the work for seconds or minutes. I found it difficult to touch someone in a very short time frame. I myself tend to be touched more by novels than by short stories.<\/span><\/p>\n

 <\/p>\n

From what you’ve seen and experienced, what exists in the designs that have had the most emotional impact on a community?<\/strong><\/span><\/p>\n

Designs that needed guts from the creator and still carry the ghost of these guts in the final execution<\/span><\/p>\n

\u2022 Designs that evoke memories<\/span><\/p>\n

\u2022 Designs that are viewable over and over again and again<\/span><\/p>\n

\u2022 Beautiful designs<\/span><\/p>\n

\u2022 Designs whose craft levels are very high (the unbelievebalility that<\/span><\/p>\n

somebody can be so good at something)<\/span><\/p>\n

\u2022 Surprises<\/span><\/p>\n

\u2022 Extremely labor-intensive designs<\/span><\/p>\n

\u2022 Personalized designs<\/span><\/p>\n

How are we, as designers, going to defeat the fluff?\u00a0 How can we overcome frivolous design?<\/strong><\/span><\/p>\n

Some of it is fine and probably necessary in the same way listening to cheap pop music every so often can be fun. Just constantly it’s annoying.<\/span><\/p>\n

Source:<\/strong> Sagmeister.com<\/span>
\n____________________________________________________________________<\/p>\n

Unified Manufacturing<\/strong>\u00a0is an L.A. -based one-stop-shop that offers very affordable CD\/DVD\/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply\u00a0CLICK HERE<\/a>. \t<\/p>\n","protected":false},"excerpt":{"rendered":"

Stefan Sagmeister is a world-renowned design icon and definitely one of our favorite. His designs are very modern, witty, humorous, and bold-just what we are looking for in a design. He has received a lot of rewards including his design for David Byrne and Brian Eno\u2019s Everything That Happens Will Happen Today. Here, the design […]<\/p>\n","protected":false},"author":6,"featured_media":4664,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unified-manufacturing-news"],"contentshake_article_id":"","_links":{"self":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/4659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/comments?post=4659"}],"version-history":[{"count":2,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/4659\/revisions"}],"predecessor-version":[{"id":26657,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/4659\/revisions\/26657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media\/4664"}],"wp:attachment":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media?parent=4659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/categories?post=4659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/tags?post=4659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}