I\u2019ve been paying attention to online promotion around the internet for years now and I can say that I know which ones are doing it right and which ones are not sensitive and sensible enough. Some artists are pleasant but some just have an annoying online presence, no? Although there are no strict rules for online promotion, here are some online don’ts that every musician should know.<\/p>\n
Don\u2019t overshare.<\/strong> Updating your twitter with petty, inconsequential tweets like \u201c I\u2019m at the dentist\u201d, \u201c I\u2019m with X and Y at Club Z\u201d , \u201cI\u2019m Mowing my lawn\u201d every 15 minutes could be cute at first but this over sharing of information will eventually get too annoying to even the most die-hard fan. It makes you seem like you have too much free time. Not sexy! Fans would like it if you seem too busy yet you still find time to catch up on your tweets and statuses. Meaning, just tweet moderately.<\/p>\n Don\u2019t use a social media tool like twitter and facebook and fail to use the social part of the tool.<\/strong> There are some artists who just sign up to all of these social networking sites but leave them to gather dust.\u00a0 There are also those who just post updates about their latest album \u201cwe have a new album out\u2026\u201d, or concerts \u201c we are playing at so and so bar tonight\u201d and nothing else. Well, there is nothing very wrong with that, but you should try to maximize the use of these social networking sites by getting SOCIAL with your fans. Yes, that mean you should use these sites not only as a platform for band promotion, but also to reach out and get intimate with your fans and friends.<\/p>\n Don\u2019t say mean things about other artists online.<\/strong> Don\u2019t go tweeting about how X or Y is such an annoying ass because your fans do care. Not so much about X or Y, but they care about YOU and your attitude. You are not an ordinary citizen now, you have people who idolize you and you should be responsible of your online conduct. You should know better than bashing other artists.<\/p>\n