{"id":39289,"date":"2024-02-20T15:56:36","date_gmt":"2024-02-20T15:56:36","guid":{"rendered":"https:\/\/www.unifiedmanufacturing.com\/blog\/?p=39289"},"modified":"2024-04-18T07:20:24","modified_gmt":"2024-04-18T07:20:24","slug":"why-its-a-must-that-you-wear-your-merch-in-your-videos","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/why-its-a-must-that-you-wear-your-merch-in-your-videos\/","title":{"rendered":"Why\u00a0it\u2019s\u00a0a must that you wear your merch in your videos"},"content":{"rendered":"<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Artists have been selling merch for many years now, so newer ones aren't really unfamiliar with the game. However, navigating the realm of merchandising requires more than just familiarity so you'll have to know how to promote merch.\\r\\n\\r\\nSimply slapping your name on a t-shirt or sticking your face on a coffee mug won't cut it anymore. In today's digital landscape, leveraging video content to showcase your merchandise isn't merely a fashion statement; it's a calculated move.\\r\\n\\r\\nThis article will be delving into the reasons why rocking your merch isn\u2019t just an option, it\u2019s a rockstar necessity. So grab your guitar and let\u2019s dive into the why\u2019s.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:5033,&quot;3&quot;:{&quot;1&quot;:0},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Arial&quot;}\">Artists have been selling merch for many years now, so newer ones aren&#8217;t really unfamiliar with the game. However, navigating the realm of merchandising requires more than just familiarity so you&#8217;ll have to know <strong>how to promote merch<\/strong>.<\/span><\/p>\n<p>Simply slapping your name on a t-shirt or sticking your face on a coffee mug won&#8217;t cut it anymore. In today&#8217;s digital landscape, leveraging video content to showcase your merchandise isn&#8217;t merely a fashion statement; it&#8217;s a calculated move.<\/p>\n<p>This article will be delving into the reasons why rocking your merch isn\u2019t just an option, it\u2019s a rockstar necessity.<\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Artists have been selling merch for many years now, so newer ones aren't really unfamiliar with the game. However, navigating the realm of merchandising requires more than just familiarity so you'll have to know how to promote merch.\\r\\n\\r\\nSimply slapping your name on a t-shirt or sticking your face on a coffee mug won't cut it anymore. In today's digital landscape, leveraging video content to showcase your merchandise isn't merely a fashion statement; it's a calculated move.\\r\\n\\r\\nThis article will be delving into the reasons why rocking your merch isn\u2019t just an option, it\u2019s a rockstar necessity. So grab your guitar and let\u2019s dive into the why\u2019s.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:5033,&quot;3&quot;:{&quot;1&quot;:0},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Arial&quot;}\">So grab your guitar and let\u2019s dive into the why\u2019s.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ff5e9d8e7a7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ff5e9d8e7a7\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/why-its-a-must-that-you-wear-your-merch-in-your-videos\/#sparking-fan-craze\" >SPARKING FAN CRAZE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/why-its-a-must-that-you-wear-your-merch-in-your-videos\/#turning-up-the-volume-on-promotional-symphony\" >TURNING UP THE VOLUME ON PROMOTIONAL SYMPHONY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/why-its-a-must-that-you-wear-your-merch-in-your-videos\/#revving-up-that-revenue\" >REVVING UP THAT REVENUE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/why-its-a-must-that-you-wear-your-merch-in-your-videos\/#video-content-you-can-strut-your-merch-in\" >VIDEO CONTENT YOU CAN STRUT YOUR MERCH IN<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/why-its-a-must-that-you-wear-your-merch-in-your-videos\/#1-music-videos\" >#1. Music Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/why-its-a-must-that-you-wear-your-merch-in-your-videos\/#2-instagram-live\" >#2. Instagram Live<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/why-its-a-must-that-you-wear-your-merch-in-your-videos\/#3-tiktok-videos\" >#3. Tiktok Videos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/why-its-a-must-that-you-wear-your-merch-in-your-videos\/#and-thats-a-wrap\" >AND THAT&#8217;S A WRAP!\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"sparking-fan-craze\"><\/span><span style=\"color: #000000;\"><b>SPARKING FAN CRAZE<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When your fans tune into your videos, they&#8217;re not just watching your moves\u2014they&#8217;re eyeing your threads with the intensity of a fashion detective. So, buckle up and make sure your merch game is strong enough to make them swoon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some fans even handle social media accounts dedicated to dissecting their favorite artists&#8217; wardrobe choices. Whether you&#8217;re strutting down the red carpet or strolling through the streets, they&#8217;ll be sleuthing out every apparel piece.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39290\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/tumblr_6eb990d7f3b89e933a69133fc29ca95f_6f92b99d_1280.jpg\" alt=\"jackson wang how to promote merch\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/tumblr_6eb990d7f3b89e933a69133fc29ca95f_6f92b99d_1280.jpg 1280w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/tumblr_6eb990d7f3b89e933a69133fc29ca95f_6f92b99d_1280-300x300.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/tumblr_6eb990d7f3b89e933a69133fc29ca95f_6f92b99d_1280-1024x1024.jpg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/tumblr_6eb990d7f3b89e933a69133fc29ca95f_6f92b99d_1280-150x150.jpg 150w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/tumblr_6eb990d7f3b89e933a69133fc29ca95f_6f92b99d_1280-768x768.jpg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/tumblr_6eb990d7f3b89e933a69133fc29ca95f_6f92b99d_1280-600x600.jpg 600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But hold onto your hat (or your merch, rather)\u2014it&#8217;s not just about throwing on your gear like a lazy Sunday outfit. You&#8217;ve got to rock it with flair.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sprinkle some style magic, and turn heads like a fashion wizard. Because let&#8217;s face it, if you&#8217;re not slaying in your merch, what&#8217;s the point?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And here&#8217;s the kicker: your fans aren&#8217;t just admiring your look, they&#8217;re plotting to steal it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yep, you heard that right. Your style game is so fire, they&#8217;ll be raiding their closets to replicate your vibe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you&#8217;re repping your merch with that signature swagger? Well, get ready to see those sales numbers skyrocket faster than you can say &#8220;fashion icon.&#8221;<\/span><\/p>\n<p>________________________________________________________________________<\/p>\n<h2><span class=\"ez-toc-section\" id=\"turning-up-the-volume-on-promotional-symphony\"><\/span><b>TURNING UP THE VOLUME ON PROMOTIONAL SYMPHONY<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sporting your merch in your videos isn&#8217;t just about looking good; it&#8217;s a subtle way of showcasing the merch itself to your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about it: every time you appear on camera wearing your merchandise, you&#8217;re essentially giving it a moment in the spotlight. It&#8217;s a chance for your brand to be seen by a wide audience and for viewers to see the quality of your products firsthand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, wearing your merch can spark excitement among your fans. Seeing their favorite artist proudly donning their gear can make them eager to get their hands on it too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, it&#8217;s not just a fashion statement; it&#8217;s a marketing masterstroke. It&#8217;s like shouting from the rooftops, &#8220;My merch is so hot, even I can&#8217;t resist it!&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because let&#8217;s face it\u2014if you&#8217;re not rocking your merch, why should your fans? After all, you set the trend, and they&#8217;re simply following your lead.<\/span><\/p>\n<p>________________________________________________________________________<\/p>\n<h2><span class=\"ez-toc-section\" id=\"revving-up-that-revenue\"><\/span><b>REVVING UP THAT REVENUE<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Thanks to the pumped-up promotion of your merch, you can expect a significant boost in sales. It&#8217;s no surprise, especially when your merch is as awesome as it is.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39291\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/71qFeblI8GL._AC_UL1200_.jpg\" alt=\"\" width=\"600\" height=\"716\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/71qFeblI8GL._AC_UL1200_.jpg 1005w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/71qFeblI8GL._AC_UL1200_-251x300.jpg 251w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/71qFeblI8GL._AC_UL1200_-858x1024.jpg 858w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/71qFeblI8GL._AC_UL1200_-768x917.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And if you need further convincing, let me share a legendary example from the world of Kpop. Remember that iconic yellow donut hoodie from the 2015 music video <\/span><i><span style=\"font-weight: 400;\">Just Right<\/span><\/i><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It caused an absolute frenzy in the Kpop community. Everyone and their moms were clamoring to get their hands on one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly, the hoodie wasn&#8217;t even an official merch item, but it flew off the shelves nonetheless. Even non-fans of the boy group were desperate to own it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you\u00a0 play our cards right, we&#8217;ll be rolling in dough before we know it.<\/span><\/p>\n<p><strong>Related Article:<\/strong><\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/merch-stats-that-show-k-pop-is-killing-it\/\">Merch Stats That Show K-Pop Is Killing It!<\/a><\/p>\n<p>________________________________________________________________________<\/p>\n<h2><span class=\"ez-toc-section\" id=\"video-content-you-can-strut-your-merch-in\"><\/span><b>VIDEO CONTENT YOU CAN STRUT YOUR MERCH IN<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-music-videos\"><\/span><b>#1. Music Videos<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Naturally, this is a no-brainer. Both die-hard fanatics and casual listeners will undoubtedly tune in to this, making it the perfect opportunity to flaunt your merch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even better, you can seamlessly integrate links to your specific merchandise directly into the YouTube video. As your fans groove to the music video, they can easily check out the gear you&#8217;re sporting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few artists who&#8217;ve done it:<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=-WtNCR3EDS4&amp;list=TLGGTDt2Ob7E62gwNzAyMjAyNA\"><span style=\"font-weight: 400;\">LATTO in her <\/span><i><span style=\"font-weight: 400;\">Put it on da Floor<\/span><\/i><span style=\"font-weight: 400;\"> M\/V<\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39296\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/LATTO-Put-It-On-Da-Floor-Again.jpeg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/LATTO-Put-It-On-Da-Floor-Again.jpeg 1280w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/LATTO-Put-It-On-Da-Floor-Again-300x169.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/LATTO-Put-It-On-Da-Floor-Again-1024x576.jpeg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/LATTO-Put-It-On-Da-Floor-Again-768x432.jpeg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39292\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-205350.png\" alt=\"latto t-shirt how to promote merch\" width=\"600\" height=\"603\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-205350.png 891w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-205350-150x150.png 150w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-205350-768x771.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><a href=\"https:\/\/m.youtube.com\/watch?v=5kGpohEpuTE&amp;mc_cid=df96662c34&amp;mc_eid=32ab48319b\"><span style=\"font-weight: 400;\">TOM MACDONALD in his <\/span><i><span style=\"font-weight: 400;\">\u201cFacts\u201d<\/span><\/i><span style=\"font-weight: 400;\"> M\/V<\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39295\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/TOM-MACDONALD.jpeg\" alt=\"tom macdonald how to promote merch\" width=\"600\" height=\"315\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/TOM-MACDONALD.jpeg 600w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/TOM-MACDONALD-300x158.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39293\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-205158.png\" alt=\"artist merch\" width=\"290\" height=\"293\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-205158.png 887w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-205158-297x300.png 297w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-205158-768x775.png 768w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39294\" style=\"font-size: 1rem;\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-205235.png\" alt=\"music merch\" width=\"285\" height=\"292\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-205235.png 877w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-205235-293x300.png 293w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-07-205235-768x786.png 768w\" sizes=\"auto, (max-width: 285px) 100vw, 285px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-instagram-live\"><\/span><b>#2. Instagram Live<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now, IG lives or any other social media lives you will usually be having introduces your fans to your daily, more comfy wardrobe. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from live sessions focused on music promotion, you&#8217;ll want to ensure your attire isn&#8217;t overly polished.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But hey, I&#8217;m willing to bet you&#8217;re already sporting your merch on a daily basis, so it shouldn&#8217;t be too much of a challenge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have <\/span><span style=\"font-weight: 400;\">NICKI MINAJ Instagram Live<\/span><span style=\"font-weight: 400;\"> as an example here.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39297\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/F8SrD-ZXoAAeqqz.jpg\" alt=\"nicki minaj how to promote merch\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/F8SrD-ZXoAAeqqz.jpg 2048w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/F8SrD-ZXoAAeqqz-300x300.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/F8SrD-ZXoAAeqqz-1024x1024.jpg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/F8SrD-ZXoAAeqqz-150x150.jpg 150w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/F8SrD-ZXoAAeqqz-768x768.jpg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/F8SrD-ZXoAAeqqz-1536x1536.jpg 1536w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/F8SrD-ZXoAAeqqz-600x600.jpg 600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-tiktok-videos\"><\/span><b>#3. Tiktok Videos<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39299\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/tiktok-duet-music-challenge.jpeg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/tiktok-duet-music-challenge.jpeg 1500w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/tiktok-duet-music-challenge-300x169.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/tiktok-duet-music-challenge-1024x576.jpeg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2024\/02\/tiktok-duet-music-challenge-768x432.jpeg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;ve scoured the depths of the internet, but it seems no musician has taken this path for their TikTok videos\u2014yet. You might just be the first one to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similar to YouTube, you can link your merch to your videos on TikTok. But to really amp up engagement and, hopefully, sales, I&#8217;ve got an awesome idea!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How about launching a TikTok challenge where you urge fans to deck themselves out in your merch? And to take it up a notch, invite them to do a duet video with you.<\/span><\/p>\n<p>________________________________________________________________________<\/p>\n<h2><span class=\"ez-toc-section\" id=\"and-thats-a-wrap\"><\/span><b>AND THAT&#8217;S A WRAP!\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we bid adieu to our exploration of why rocking your merch in videos is a must, one thing&#8217;s for sure: it&#8217;s more than just a fashion statement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From sparking fan craze to amplifying marketing efforts and driving revenue growth, wearing your merch is a multifaceted strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s versatile, it&#8217;s impactful, and it&#8217;s downright essential for building that bond with your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember: your merch isn&#8217;t just clothing or accessories\u2014it&#8217;s a symbol of your brand, your passion, and your journey. Embrace it, flaunt it, and watch as it becomes an integral part of your online identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And who knows? Maybe your merch will be the next big craze, sparking excitement and loyalty among fans worldwide.<\/span><\/p>\n<p>________________________________________________________________________<\/p>\n<p><b><i>James Hill<\/i><\/b><i>\u00a0is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole\u2019s The Way It Is. He is now helping indie artists with branding and manufacturing through his company\u00a0<\/i><a href=\"https:\/\/www.unifiedmanufacturing.com\/\" target=\"_self\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\"><span class=\"s1\"><b><i>Unified Manufacturing<\/i><\/b><\/span><\/a><i>, a CD\/DVD,\u00a0<a href=\"https:\/\/www.unifiedmanufacturing.com\/vinyl-pressing\" target=\"_self\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\">custom vinyl records<\/a> and merch company in LA.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artists have been selling merch for many years now, so newer ones aren&#8217;t really unfamiliar with the game. However, navigating the realm of merchandising requires more than just familiarity so you&#8217;ll have to know how to promote merch. Simply slapping your name on a t-shirt or sticking your face on a coffee mug won&#8217;t cut [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":39295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18,24],"tags":[],"class_list":["post-39289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-band-merch","category-custom-merch","category-musicmakers-filmmakers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why\u00a0it\u2019s\u00a0a must that you wear your merch in your videos - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"Artists have been selling merch for many years now, so newer ones aren&#039;t really unfamiliar with the game. 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