{"id":37728,"date":"2023-06-27T13:06:43","date_gmt":"2023-06-27T13:06:43","guid":{"rendered":"https:\/\/www.unifiedmanufacturing.com\/blog\/?p=37728"},"modified":"2024-05-15T05:16:46","modified_gmt":"2024-05-15T05:16:46","slug":"bands-with-best-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/bands-with-best-marketing-campaigns\/","title":{"rendered":"Bands with best marketing campaigns"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"> If you want people to actually buy your music, sometimes, good music just isn\u2019t enough. <\/span>You must also have the <strong>best merketing campaign<\/strong> tailored to your needs and image.<\/p>\n<p><span style=\"font-weight: 400;\">If you want inspiration, here are six bands with innovative album releases:<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69faca5696e9a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69faca5696e9a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/bands-with-best-marketing-campaigns\/#1-cut-copy-%e2%80%93-free-your-mind\" >#1. CUT COPY \u2013 FREE YOUR MIND<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/bands-with-best-marketing-campaigns\/#2-creeper-%e2%80%93-eternity-in-your-arms\" >#2. CREEPER &#8211; ETERNITY, IN YOUR ARMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/bands-with-best-marketing-campaigns\/#3-aphex-twin-%e2%80%93-syro\" >#3. APHEX TWIN &#8211; SYRO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/bands-with-best-marketing-campaigns\/#4-boards-of-canada-%e2%80%93-tomorrows-harvest\" >#4. BOARDS OF CANADA \u2013 TOMORROW\u2019S HARVEST<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/bands-with-best-marketing-campaigns\/#5-arkells-%e2%80%93-rally-cry\" >#5. ARKELLS &#8211; RALLY CRY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/bands-with-best-marketing-campaigns\/#6-arcade-fire-%e2%80%93-reflektor\" >#6. ARCADE FIRE \u2013 REFLEKTOR<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1-cut-copy-%e2%80%93-free-your-mind\"><\/span><b>#1. CUT COPY \u2013 FREE YOUR MIND<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37729\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/CUT-COPY-\u2013-FREE-YOUR-MIND.png\" alt=\"free your mind best marketing campaigns\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/CUT-COPY-\u2013-FREE-YOUR-MIND.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/CUT-COPY-\u2013-FREE-YOUR-MIND-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Back in 2013, the concept of Pok\u00e9mon Go may have been a fever dream for a lot of technophiles. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea of media changing depending on where you are is such an out of this world thing a few years back and that\u2019s how Aussie group Cut Copy\u2019s marketing campaign made noise.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37730\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/CUT-COPY-\u2013-FREE-YOUR-MIND-MARKETING.jpg\" alt=\"free your mind best marketing campaigns\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/CUT-COPY-\u2013-FREE-YOUR-MIND-MARKETING.jpg 592w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/CUT-COPY-\u2013-FREE-YOUR-MIND-MARKETING-300x150.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Billboards were put up in different places like Australia, Chile, Detroit, Mexico, Wales and the Californian desert. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then fans were told to visit these billboards and while doing so, they had to open the group\u2019s website on their phones. Since phones at that time already had location services built in them, fans got the chance to preview the band\u2019s newest track <\/span><i><span style=\"font-weight: 400;\">Free Your Mind<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The marketing strategy definitely worked because their album sales was massive in the US.<\/span><\/p>\n<p>Of course, this was ten years ago.<\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-creeper-%e2%80%93-eternity-in-your-arms\"><\/span><b>#2. CREEPER &#8211; ETERNITY, IN YOUR ARMS<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37731\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/CREEPER-ETERNITY-IN-YOUR-ARMS.jpg\" alt=\"creeper best marketing campaigns\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/CREEPER-ETERNITY-IN-YOUR-ARMS.jpg 600w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/CREEPER-ETERNITY-IN-YOUR-ARMS-300x300.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/CREEPER-ETERNITY-IN-YOUR-ARMS-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You never really know what\u2019s cooking up in the minds of the creatives, huh? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">After playing at the Reading and Leeds festivals in 2015, every Creeper-affiliated social media profile was suddenly deleted and the members were reported missing.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37732\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/CREEPER-ETERNITY-IN-YOUR-ARMS-MARKETING.jpg\" alt=\"\" width=\"600\" height=\"720\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/CREEPER-ETERNITY-IN-YOUR-ARMS-MARKETING.jpg 650w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/CREEPER-ETERNITY-IN-YOUR-ARMS-MARKETING-250x300.jpg 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Simultaneously, a website magically appeared spouting things that tied their disappearance to the unsolved case of James Scythe, the missing paranormal detective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They really lived up to their music genre, creating a horror-like atmosphere for the fans. If I was their fan, I\u2019d absolutely feel the creeps reading through the website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that was a good thing because they really made noise with that marketing campaign. As Gould said, \u201c&#8230;By going missing we were making more noise than by saying nothing at all.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When fans got a good grasp of what was really going on, they were stoked and got even more invested in the band. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">After that ruse, the band culminated the campaign with an announcement of the release of their album <\/span><strong><i>Eternity, in Your Arms.<\/i><\/strong><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-aphex-twin-%e2%80%93-syro\"><\/span><b>#3. APHEX TWIN &#8211; SYRO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37733\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/APHEX-TWIN-SYRO-ALBUM-COVER.jpg\" alt=\"aphex twin best marketing campaigns\" width=\"600\" height=\"397\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/APHEX-TWIN-SYRO-ALBUM-COVER.jpg 472w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/APHEX-TWIN-SYRO-ALBUM-COVER-300x198.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The Aphex Twin has been known for their retreatment from the limelight and love their comfort of just working in the shadows. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With their 2014 marketing campaign for the album <\/span><i><span style=\"font-weight: 400;\">Syro<\/span><\/i><span style=\"font-weight: 400;\"> we can see how their values were turned into an innovative way of music marketing.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37748\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/aphex-twin.png\" alt=\"\" width=\"600\" height=\"289\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/aphex-twin.png 363w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/aphex-twin-300x145.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The promotional campaign for Aphex Twin\u2019s sixth studio album <\/span><i><span style=\"font-weight: 400;\">Syro<\/span><\/i><span style=\"font-weight: 400;\"> started with a blimp bearing the Aphex logo seen flying in the skies of London.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> It was then followed with graffiti of the Aphex logo all over New York City.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, their Twitter account posted a link that can only be viewed on the deep web. And upon access, the album\u2019s information, like the album title and the tracklist, was presented.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-boards-of-canada-%e2%80%93-tomorrows-harvest\"><\/span><b>#4. BOARDS OF CANADA \u2013 TOMORROW\u2019S HARVEST<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37735\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/BOARDS-OF-CANADA-\u2013-\u2018TOMORROWS-HARVEST.png\" alt=\"boards of canada best marketing campaigns\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/BOARDS-OF-CANADA-\u2013-\u2018TOMORROWS-HARVEST.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/BOARDS-OF-CANADA-\u2013-\u2018TOMORROWS-HARVEST-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Boards of Canada\u2019s fourth studio album <\/span><i><span style=\"font-weight: 400;\">Tomorrow\u2019s Heart<\/span><\/i><span style=\"font-weight: 400;\"> was like something out of a mystery film with morse codes and numbers that would lead to passwords that can open anything and everything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In April 2013, the band released a <a href=\"https:\/\/www.unifiedmanufacturing.com\/12-inch-vinyl-records\"><strong>12\u201d vinyl record<\/strong><\/a> pressed with a single track titled <\/span><i><span style=\"font-weight: 400;\">&#8212;&#8212; \/ &#8212;&#8212; \/ &#8212;&#8212; \/ XXXXXX \/ &#8212;&#8212; \/ &#8212;&#8212;<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37736\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/BOARDS-OF-CANADA.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/BOARDS-OF-CANADA.jpg 900w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/BOARDS-OF-CANADA-300x200.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/BOARDS-OF-CANADA-768x512.jpg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/BOARDS-OF-CANADA-600x400.jpg 600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This caused speculation to arise from Reddit users like how this release was the first of six and that when they\u2019ll be combined, they would complete a puzzle or the sound clip.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The record contained a <\/span><a href=\"https:\/\/youtu.be\/Qe4UCjjyr8U\"><span style=\"font-weight: 400;\">20-second snippet<\/span><\/a><span style=\"font-weight: 400;\"> that ended in an empty space and before the snippet ended, the numbers 9-3-6-5-57 were recited in a robotic voice. Days passed and more numbers were revealed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once all the numbers were made known, the band\u2019s website immediately changed requiring a password to be entered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, when the password was cracked, it was announced that the band will be releasing their fourth studio album after eight long years.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-arkells-%e2%80%93-rally-cry\"><\/span><b>#5. ARKELLS &#8211; RALLY CRY<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37737\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/ARKELLS-RALLY-CRY-ALBUM-COVER.png\" alt=\"arkells best marketing campaigns\" width=\"600\" height=\"574\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/ARKELLS-RALLY-CRY-ALBUM-COVER.png 556w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/ARKELLS-RALLY-CRY-ALBUM-COVER-300x287.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The Canadian rock band has been known for their genius minds when it comes to music marketing campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of their most memorable yet is their campaign for their album <\/span><i><span style=\"font-weight: 400;\">Rally Cry<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They started out the campaign with an unexpected live performance of their first track in a karaoke bar. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what really made the campaign a success was the leak of their second track <\/span><i><span style=\"font-weight: 400;\">American Screams<\/span><\/i><span style=\"font-weight: 400;\"> through a phone hotline.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37738\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/ARKELLS-RALLY-CRY-MARKETING-.png\" alt=\"\" width=\"600\" height=\"333\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/ARKELLS-RALLY-CRY-MARKETING-.png 917w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/ARKELLS-RALLY-CRY-MARKETING--300x167.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/ARKELLS-RALLY-CRY-MARKETING--768x426.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">They advertised this with a billboard reading, \u201cCan\u2019t Sleep Off Those American Screams? Call 1-888-426-8856\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> The number was toll-free and so when fans and curious people tried calling the number they got a preview of the song.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was such a successful campaign thanks to the Arkells capitalizing on the fact that most people have this innate fear of missing out and have intense urges of wanting to know what happens next.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-arcade-fire-%e2%80%93-reflektor\"><\/span><b>#6. ARCADE FIRE \u2013 REFLEKTOR<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37739\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/ARCADE-FIRE-REFLEKTOR-ALBUM-COVER.jpg\" alt=\"arcade fire best marketing campaigns\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/ARCADE-FIRE-REFLEKTOR-ALBUM-COVER.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/ARCADE-FIRE-REFLEKTOR-ALBUM-COVER-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Much like what Aphex Twin did, Arcade Fire did their campaign for <\/span><i><span style=\"font-weight: 400;\">Reflektor<\/span><\/i><span style=\"font-weight: 400;\"> by making graffiti of a cryptic symbol composed of diamonds within a circle with letters in each one of them that spelt \u2018reflektor\u2019. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The graffiti was seen in a lot of cities all over the world. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They made an announcement through a large mural in downtown Manhattan spoiling a surprise in September.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37740\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/ARCADE-FIRE-REFLEKTOR-MARKETING.jpg\" alt=\"best marketing campaigns\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/ARCADE-FIRE-REFLEKTOR-MARKETING.jpg 552w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/06\/ARCADE-FIRE-REFLEKTOR-MARKETING-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"> And when September came, the band released the details of their album which was to be released on October of the same year.<\/span><\/p>\n<p>Pretty cool, huh?<\/p>\n<p>Of course, these examples are just for inspiration. You can&#8217;t just have these gimmicks without thinking it through with your PR and marketing team.<\/p>\n<p>It could easily backfire, you know, if not executed well&#8230;and of course, if it doesn&#8217;t match your brand and your target audience.<\/p>\n<p>So yes, get creative and crazy, but you need to have good research and strategy, too.<\/p>\n<p>In case you need help making <a href=\"https:\/\/www.unifiedmanufacturing.com\/products\/digipak-cd\">CDs<\/a>, <a href=\"https:\/\/www.unifiedmanufacturing.com\/vinyl-pressing\">custom vinyl records<\/a>, <a href=\"https:\/\/www.unifiedmanufacturing.com\/products\/custom-cassette\">cassette tapes<\/a>, posters, <a href=\"https:\/\/www.swaggin.com\/\">and merch<\/a>, we&#8217;re here for you!<\/p>\n<p>_________________________________________________________________<\/p>\n<p><b><i>James Hill<\/i><\/b><i>\u00a0is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole\u2019s The Way It Is. He is now helping indie artists with branding and manufacturing through his company\u00a0<\/i><a href=\"https:\/\/www.unifiedmanufacturing.com\/\" target=\"_self\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\"><span class=\"s1\"><b><i>Unified Manufacturing<\/i><\/b><\/span><\/a><i>, a CD\/DVD,\u00a0<a href=\"https:\/\/www.unifiedmanufacturing.com\/vinyl-pressing\" target=\"_self\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\">custom vinyl records<\/a> and merch company in LA.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want people to actually buy your music, sometimes, good music just isn\u2019t enough. You must also have the best merketing campaign tailored to your needs and image. If you want inspiration, here are six bands with innovative album releases: #1. CUT COPY \u2013 FREE YOUR MIND Back in 2013, the concept of Pok\u00e9mon [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,13,3,24],"tags":[],"class_list":["post-37728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artist-tips","category-music-distribution-news","category-music-industry-news","category-musicmakers-filmmakers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bands with best marketing campaigns - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"If you want people to actually buy your music, sometimes, good music just isn\u2019t enough. 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