{"id":37188,"date":"2023-04-26T08:54:40","date_gmt":"2023-04-26T08:54:40","guid":{"rendered":"https:\/\/www.unifiedmanufacturing.com\/blog\/?p=37188"},"modified":"2024-05-15T06:34:02","modified_gmt":"2024-05-15T06:34:02","slug":"selling-merch-how-to-link-your-store-front-to-your-ig-account","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/selling-merch-how-to-link-your-store-front-to-your-ig-account\/","title":{"rendered":"Selling Merch: How to link your store front to your IG account"},"content":{"rendered":"<p>Instagram has already upgraded their features and is now allowing you to sell directly to your fans using the app. So we created this article to walk you through the process of <strong>how to set up a shop on Instagram<\/strong>.<\/p>\n<p><span style=\"font-weight: 400;\">For inspiration, here are some musicians and artists who are already selling their stuff on IG.<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.instagram.com\/billieeilish\/\">@billieilish<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37213\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f3.png\" alt=\"billie eilish how to set up a shop on instagram\" width=\"600\" height=\"424\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f3.png 2245w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f3-300x212.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f3-1024x724.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f3-768x543.png 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f3-1536x1086.png 1536w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f3-2048x1448.png 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><strong><a href=\"https:\/\/www.instagram.com\/lizzobeeating\/\">@lizzobeeating<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37214\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f2.png\" alt=\"\" width=\"600\" height=\"424\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f2.png 2245w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f2-300x212.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f2-1024x724.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f2-768x543.png 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f2-1536x1086.png 1536w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f2-2048x1448.png 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><strong><a href=\"https:\/\/www.instagram.com\/thebeatles\/\">@thebeatles<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37215\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f.png\" alt=\"\" width=\"600\" height=\"424\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f.png 2245w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f-300x212.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f-1024x724.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f-768x543.png 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f-1536x1086.png 1536w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f-2048x1448.png 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pretty neat, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sooo&#8230;.if you&#8217;re inspired to follow their footsteps (trust me, you should), then let me show you&#8230;<\/span><\/p>\n<h2><strong>How to link your store front to your IG account<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">I have to warn you, this might feel a little complicated (and tedious) for those who\u2019re just starting out, especially if you\u2019re not really too familiar with Instagram in the first place. But I\u2019ll break it down for you in the simplest way possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As long as you follow the instructions below, you will be done in under 10 minutes tops.<\/span><\/p>\n<p>Alright, let&#8217;s go!<\/p>\n<h3><b>STEP 1: CHECK YOUR ELIGIBILITY<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Even before you begin creating accounts to get that Instagram shop, you have to make sure that your business is eligible. Here are the requirements you need to meet:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37201\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-3.png\" alt=\"how to set up a shop on instagram\" width=\"600\" height=\"735\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-3.png 1633w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-3-245x300.png 245w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-3-836x1024.png 836w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-3-768x941.png 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-3-1254x1536.png 1254w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">How to link your store front to your IG account<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you eligible to sell on Instagram?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your business is located in a country eligible for Instagram Shopping. Check the list of eligible countries <\/span><a href=\"https:\/\/help.instagram.com\/321000045119159\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your products are physical. If you\u2019re offering services, then you\u2019ll have to find another platform.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your business adheres to Instagram\u2019s <\/span><a href=\"https:\/\/www.facebook.com\/legal\/commerce_product_merchant_agreement\"><span style=\"font-weight: 400;\">merchant agreement<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/help.instagram.com\/1627591223954487\"><span style=\"font-weight: 400;\">commerce policies<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">You have an ecommerce site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">You have a business profile on Instagram. If you don\u2019t then you\u2019ll just have to make one. It\u2019s easy to make so you don\u2019t have to worry.<\/span><\/li>\n<\/ul>\n<h3><b>STEP 2: CONNECT INSTAGRAM ACCOUNT TO FACEBOOK BUSINESS PAGE<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A Facebook business page is a must if you want to sell items on IG. There\u2019s no other way around it, unfortunately. If you don\u2019t have it, then you better make one.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37200\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-2.png\" alt=\"how to set up a shop on instagram\" width=\"600\" height=\"735\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-2.png 1633w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-2-245x300.png 245w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-2-836x1024.png 836w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-2-768x941.png 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/03\/instagram-2-1254x1536.png 1254w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To set up a Facebook business page, you can follow these three easy steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open your Facebook account and click the menu icon on the top right.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scroll down and click on the \u2018Page\u2019 tab.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You will then be required to input your business name, business type, as well as a short description or introduction of your business.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">After that, you can also choose to customize your page by uploading a profile picture and cover photo. You can also try filling up your page\u2019s about section.<\/span><\/p>\n<h3><b>STEP 3: UPLOAD YOUR PRODUCT CATALOG<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37192\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/03\/UPLOAD-YOUR-PRODUCT-CATALOG.png\" alt=\"how to set up a shop on instagram\" width=\"600\" height=\"420\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/03\/UPLOAD-YOUR-PRODUCT-CATALOG.png 1970w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/03\/UPLOAD-YOUR-PRODUCT-CATALOG-300x210.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/03\/UPLOAD-YOUR-PRODUCT-CATALOG-1024x716.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/03\/UPLOAD-YOUR-PRODUCT-CATALOG-768x537.png 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/03\/UPLOAD-YOUR-PRODUCT-CATALOG-1536x1074.png 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are two options that you can choose from when you upload your product catalog to your Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>first option<\/b><span style=\"font-weight: 400;\"> is through a <\/span><b>PARTNER PLATFORM<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open your Facebook business account\u2019s commerce manager.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click the \u2018Catalog\u2019 tab and click \u2018Data Sources\u2019.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select \u2018Add Items\u2019 and choose the \u2018Partner Platform\u2019 option and hit \u2018Next\u2019.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can then select your platform of choice (e.g., Shopify) and follow the link to that partner platform\u2019s website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow the steps given to you on the website and you\u2019re done.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The second option is through <\/span><b>FACEBOOK\u2019S COMMERCE MANAGER<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to the commerce manager and click \u2018Get started\u2019.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click the \u2018create a catalog\u2019 option and click the \u2018Get started\u2019 button\u2019.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select ecommerce and click \u2018Next\u2019.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose the \u2018upload product info\u2019 option, choose a catalog owner, create a catalog name, and click the \u2018Create\u2019 button.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go back to the commerce manager and select the \u2018Items\u2019 tab under Catalog.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click \u2018Add Items\u2019 on the top right corner and this will allow you to manually add your item\u2019s information and photos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After that you can click \u2018Finish\u2019 or \u2018Add another item\u2019 to keep going.<\/span><\/li>\n<\/ol>\n<h3><b>STEP 4: SUBMIT YOUR SHOP FOR REVIEW<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37212\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f4.png\" alt=\"how to set up a shop on instagram\" width=\"600\" height=\"424\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f4.png 2245w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f4-300x212.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f4-1024x724.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f4-768x543.png 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f4-1536x1086.png 1536w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/f4-2048x1448.png 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re done setting all that up, you can now submit your shop for review.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do that, you have to go to your Instagram\u2019s profile settings and click \u2018Business\u2019. After that you click the \u2018Set up Instagram Shopping\u2019 found at the very last tab and follow the steps provided for you to submit your account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fair warning: This can take a couple days or longer so you will just have to be patient. You can check the status of your shop application by visiting Instagram Shopping in your settings.<\/span><\/p>\n<h3><b>STEP 5: CONNECT INSTAGRAM SHOP TO PRODUCT CATALOLG<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37210\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/CONNECT-INSTAGRAM-SHOP-TO-PRODUCT-CATALOLG.png\" alt=\"how to set up a shop on instagram\" width=\"600\" height=\"340\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/CONNECT-INSTAGRAM-SHOP-TO-PRODUCT-CATALOLG.png 883w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/CONNECT-INSTAGRAM-SHOP-TO-PRODUCT-CATALOLG-300x170.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/04\/CONNECT-INSTAGRAM-SHOP-TO-PRODUCT-CATALOLG-768x435.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So after you passed the review and your Instagram Shopping account has been approved, you can now connect your product catalog with your Instagram shop. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again you have to visit the settings, tap \u2018Business\u2019, select the product catalog you want to connect, and you\u2019re done.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Congratulations! Now you have your very own Instagram Shop!<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<p><b><i>James Hill<\/i><\/b><i>\u00a0is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole\u2019s The Way It Is. He is now helping indie artists with branding and manufacturing through his company\u00a0<\/i><a href=\"https:\/\/www.unifiedmanufacturing.com\/\" target=\"_self\" rel=\"noopener follow\" data-wpel-link=\"internal\"><span class=\"s1\"><i>Unified Manufacturing<\/i><\/span><\/a><i>, a CD\/DVD\/vinyl and merch company in LA.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram has already upgraded their features and is now allowing you to sell directly to your fans using the app. So we created this article to walk you through the process of how to set up a shop on Instagram. For inspiration, here are some musicians and artists who are already selling their stuff on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18,25,7490],"tags":[],"class_list":["post-37188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-band-merch","category-custom-merch","category-graphic-design","category-marketing-collateral"],"_links":{"self":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/37188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/comments?post=37188"}],"version-history":[{"count":11,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/37188\/revisions"}],"predecessor-version":[{"id":39627,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/37188\/revisions\/39627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media\/37211"}],"wp:attachment":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media?parent=37188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/categories?post=37188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/tags?post=37188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}