{"id":37129,"date":"2024-05-12T11:21:00","date_gmt":"2024-05-12T11:21:00","guid":{"rendered":"https:\/\/www.unifiedmanufacturing.com\/blog\/?p=37129"},"modified":"2024-05-12T11:21:00","modified_gmt":"2024-05-12T11:21:00","slug":"merch-strategy-how-to-be-more-than-just-a-store","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/merch-strategy-how-to-be-more-than-just-a-store\/","title":{"rendered":"Merch strategy\u2014how to be more than just a store!"},"content":{"rendered":"

Merchandise strategy<\/strong> is extremely important for musicians.<\/p>\n

It’s not just about generating profit. It’s also a powerful way to connect with fans!<\/p>\n

Merch sales is just second to live show sales and that says something with how much revenue musicians get from it. It\u2019s actually one of the reasons why merch releases became so widespread in the industry during the pandemic.<\/span><\/p>\n

Due to health protocols, musicians couldn\u2019t do live shows impairing their biggest revenue source.<\/span><\/p>\n

What did they do? <\/span><\/p>\n

They obviously turned to the second biggest\u2014and that\u2019s merchandise. Some even went back to releasing physical albums, e.g., CDs<\/strong><\/a>, cassette tapes<\/strong><\/a>, vinyl records<\/strong>.<\/a><\/span><\/p>\n

Merchandising is not as simple as pasting your logo.\u00a0<\/span><\/p>\n

So read on and learn more about merchandise, merchandising, strategies, and\u00a0 more.<\/span><\/p>\n

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Table of Contents<\/p>\n