{"id":36976,"date":"2023-02-08T09:21:02","date_gmt":"2023-02-08T09:21:02","guid":{"rendered":"https:\/\/www.unifiedmanufacturing.com\/blog\/?p=36976"},"modified":"2023-01-26T15:32:04","modified_gmt":"2023-01-26T15:32:04","slug":"5-things-that-make-a-merch-stand-out","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/5-things-that-make-a-merch-stand-out\/","title":{"rendered":"5 things that make a merch stand out"},"content":{"rendered":"

Releasing music merch is a MUST, and we know it.<\/span><\/p>\n

But it can be a little bit harder to convince people to buy your stuff if you’re literally selling the same items.<\/span><\/p>\n

So what are we supposed to do then?<\/p>\n

Sell UNIQUE\u00a0merch items, of course!<\/span><\/p>\n

HOWEVER, they can be a little risky. Given the fact that they do not have an existing market, you won’t have any idea if they will actually sell. So instead of coming up with something weird merch that would make people go WTF?!<\/a><\/strong><\/span>, just go for simple items like shirts<\/strong><\/a> and stickers, but make sure you come up with badass designs…and more.<\/span><\/p>\n

To help you along, here is a list of things that will make your merch stand out.<\/span><\/p>\n

#1. IT’S BRAND-SPECIFIC<\/b><\/h3>\n

\"\"<\/p>\n

As a musician or band, I\u2019m pretty sure you\u2019ve got a branding or image already. <\/span><\/p>\n

What you have to do is to make sure your image and your merch design are aligned. You can also align your merch with your album\u2019s theme.<\/span><\/p>\n

This cohesiveness is what will lead your creative mind into creating unique merch items that are uniquely you!<\/span><\/p>\n

A great example would be what the pop band Shout Out Louds had for their single <\/span>Blue Ice<\/span><\/i>.<\/span><\/p>\n

The band released a very unique vinyl record of the single.<\/span><\/p>\n

It\u2019s very unique because it allows you to make your own vinyl record<\/strong><\/a> made out of frozen water. It\u2019s a very creative idea to market not just the vinyl merch but the single as well.<\/span><\/p>\n

But of course, it’s a rather expensive one to do. But you get the point…<\/p>\n

Related Articles:<\/strong><\/p>\n

9 Music Branding Tips<\/strong><\/a><\/p>\n

\n

Can Releasing An Album Enhance A Brand\u2019s Value?<\/strong><\/a><\/p>\n

\n

7 Things To Consider When Marketing Your Music In 2022<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n

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#2. CREATIVE DESIGN<\/b><\/h3>\n

\"\"<\/p>\n

If you\u2019re going for a common merch like hoodies<\/strong> <\/a>or shirts, then you better have some creative designs up your sleeves. <\/span><\/p>\n

It doesn\u2019t really have to be super fancy, just something that would catch people\u2019s attention. It can be something funny, or something that would tickle their mind a bit with your jokes and puns.<\/span><\/p>\n

Just like the number above, make sure the design aligns with either you or your band\u2019s image or your album\u2019s theme. <\/span><\/p>\n

But designing a creative artwork for your merch is not everything. You\u2019ve got a lot more things to think about before your merch gets to stand out. <\/span><\/p>\n

You have to think about their placement on the shirt, their contrast to the shirt’s color (if it\u2019s not white), the printing technique and more. You have to make sure you also got those things figured out and you\u2019ll be good to go.<\/span><\/p>\n

And of course, you gotta have a good printer (like ahem…UNIFIED!). If you want to make custom shirts and tees, hit us up!<\/p>\n

Related Articles:<\/strong><\/p>\n

Merch Tip: Print Over Zippers To Achieve Kick-Ass Hoodie Designs<\/strong><\/a><\/p>\n

Conceptualizing T-Shirt Designs: How Glen Jones Of Glennz Tees Does It<\/strong><\/a><\/p>\n

What Is The Best Custom T-Shirt Printing Method?<\/strong><\/a><\/p>\n

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#3. THEIR COLOR<\/b><\/h3>\n

\"\"<\/p>\n

While we love our classic black and white, color attracts people and it attracts more when it is paired well a color that complements it.<\/span><\/p>\n

Colors can communicate the message you want to your customers. Most colors represent a feeling or thing like how the different shades of red can come across as a message of fiery love or a bloody death.<\/span><\/p>\n

When you think of the colors to fill in your design, make sure it delivers the message across as well as compliment the other colors.<\/span><\/p>\n

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#4. HAS AN ATTRACTIVE PACKAGING<\/b><\/h3>\n

\"\"<\/p>\n

Packaging is more than just a protective layer of your merch. It is also considered as its promotional tool given that it attracts people to the actual product.<\/span><\/p>\n

It\u2019s comparable to human\u2019s clothing because if you want people\u2019s attention, you will dress up!<\/span><\/p>\n

So, in order for your merch to attract attention, you will have to dress them up with beautiful packaging.<\/span><\/p>\n

Keep in mind that packaging can also help communicate to your fans so make sure it delivers the right message with the right colors, font style, and design. Also, don\u2019t be afraid to come up with your own unique packaging.<\/span><\/p>\n

The more unique and foreign it is to the eyes of your fans, the more they\u2019ll be intrigued and willing to spend money to get their hands on a copy of it.<\/span><\/p>\n

Related Article:<\/strong><\/p>\n

How To Choose The Right Merch Packaging<\/strong><\/a><\/p>\n

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#5. PRINTING AND MERCH QUALITY<\/b><\/h3>\n

\"\"<\/p>\n

Put yourself in the shoes of your fans, would you want to spend money on merch that\u2019s guaranteed to be low quality? <\/span><\/p>\n

Of course you won\u2019t!<\/span><\/p>\n

So if you want your merch to stand out, you have to make sure the merch itself is high quality.<\/span> Then you have to ensure that the printing quality is too.<\/span><\/p>\n

It needs to be high quality the first time you release one, or you will just be remembered as one of those musicians who\u2019s got shitty merch.<\/span><\/p>\n

Then you have to make sure you maintain that high quality. This will pay off because fans will surely trust you on their quality even if you add something new or add merch that\u2019s rarely offered.<\/span><\/p>\n

Moreover, high quality merch exudes that feeling of expensiveness. That\u2019s why they stand out from the rest.<\/span><\/p>\n

And we\u2019ve reached the end of the list<\/b><\/p>\n

So those were the 5 things that make a merch stand out. <\/span><\/p>\n

We hope this helped you do some decision making for your upcoming merch releases. <\/span><\/p>\n

Good luck and may you make a merch that would leave people wanting to spend money on it.<\/span><\/p>\n

_________________________________________________________________<\/p>\n

James Hill<\/i><\/b>\u00a0is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole\u2019s The Way It Is. He is now helping indie artists with branding and manufacturing through his company\u00a0<\/i>Unified Manufacturing<\/i><\/span><\/a>, a CD\/DVD\/vinyl and merch company in LA.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Releasing music merch is a MUST, and we know it. But it can be a little bit harder to convince people to buy your stuff if you’re literally selling the same items. So what are we supposed to do then? Sell UNIQUE\u00a0merch items, of course! HOWEVER, they can be a little risky. Given the fact […]<\/p>\n","protected":false},"author":3,"featured_media":36985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18,26,7492,25,7,1],"tags":[],"class_list":["post-36976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-band-merch","category-custom-merch","category-custom-t-shirt-packaging","category-dtg-t-shirt-printing","category-graphic-design","category-packaging-design","category-unified-manufacturing-news"],"_links":{"self":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/36976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/comments?post=36976"}],"version-history":[{"count":5,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/36976\/revisions"}],"predecessor-version":[{"id":37043,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/36976\/revisions\/37043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media\/36985"}],"wp:attachment":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media?parent=36976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/categories?post=36976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/tags?post=36976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}