{"id":36793,"date":"2023-01-07T17:14:37","date_gmt":"2023-01-07T17:14:37","guid":{"rendered":"https:\/\/www.unifiedmanufacturing.com\/blog\/?p=36793"},"modified":"2024-01-19T14:17:38","modified_gmt":"2024-01-19T14:17:38","slug":"music-marketing-how-to-social-media-in-2023","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-how-to-social-media-in-2023\/","title":{"rendered":"Music Marketing: How to do Social Media in 2023"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Social media is now our morning newspaper so if you want to make it big in music, you gotta do social media music marketing right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want news about you or about your music to reach the front page, in this case people\u2019s feeds or timelines, you will have to do some posting!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But posting\u2019s never really enough.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve got to have some strategy too, if you want it to be successful and not a waste of your time and effort (and money!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> If you want to brush up your social media marketing skills this 2023, then you better follow these tips we\u2019ve compiled for people like you.<\/span><\/p>\n<h3><b>#1. BE YOUR AUTHENTIC SELF<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36812\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/BE-YOUR-AUTHENTIC-SELF.jpg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/BE-YOUR-AUTHENTIC-SELF.jpg 1280w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/BE-YOUR-AUTHENTIC-SELF-300x169.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/BE-YOUR-AUTHENTIC-SELF-1024x576.jpg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/BE-YOUR-AUTHENTIC-SELF-768x432.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you want people to follow your music, it&#8217;s not enough that they like your music\u2014they gotta like YOU!<\/span><\/p>\n<p>And the best way to do this is by letting them into your personal life and showing your authentic self.<\/p>\n<p><span style=\"font-weight: 400;\">There will always be a room for authenticity and I\u2019m pretty sure that\u2019ll be a big one. You see, most people prefer it and they welcome it so don\u2019t be afraid to be yourself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> If you\u2019ve got a bad attitude then that\u2019s something to really hide, though, because no one wants an A-hole.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some basic ways you can show your authentic self to your audience through your social media platform<\/span><\/p>\n<p><b>Text:<\/b><span style=\"font-weight: 400;\"> Tweet or post what you\u2019re feeling or what\u2019s on your mind.<\/span><\/p>\n<p><b>Photo:<\/b><span style=\"font-weight: 400;\"> Post yourself doing your hobbies or just your day-to-day activities.<\/span><\/p>\n<p><b>Video:<\/b><span style=\"font-weight: 400;\"> Upload a vlog or post a short TikTok video participating on a challenge you want to participate in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also show your ideologies and beliefs as well as share your opinions on things. Just make sure that you don\u2019t step on any boundaries and keep the respect. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a great way to create a long-lasting connection with your fans and would also encourage them to engage with your posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can show them your different sides outside of your musician self but remember to still draw a line. You\u2019re still human and you have the right to have things to be privy of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some musicians who\u2019ve shared a part of themselves to fans:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Katy Perry on Twitter urging fans and fellow Americans to vote.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36794\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/1.1-1.png\" alt=\"\" width=\"600\" height=\"608\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/1.1-1.png 736w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/1.1-1-296x300.png 296w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Beyonce on instagram sharing pictures of her moments with her kids.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36795\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/1.2-1.png\" alt=\"\" width=\"600\" height=\"348\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/1.2-1.png 1362w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/1.2-1-300x174.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/1.2-1-1024x594.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/1.2-1-768x445.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><b>#2. DROP HOT ITEMS ONLINE!<\/b><\/h3>\n<p>You can drop your singles like a hot potato and make the fans go wild like what Beyonce did.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37000\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/01\/1_ZFAoJ9eRyBSoPdVkYkjxhQ.png\" alt=\"\" width=\"600\" height=\"251\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/01\/1_ZFAoJ9eRyBSoPdVkYkjxhQ.png 1174w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/01\/1_ZFAoJ9eRyBSoPdVkYkjxhQ-300x126.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/01\/1_ZFAoJ9eRyBSoPdVkYkjxhQ-1024x429.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/01\/1_ZFAoJ9eRyBSoPdVkYkjxhQ-768x322.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>That was cray-cray and only Queen Bey can pull it off.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37001\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-08-at-1.12.40-AM.png\" alt=\"\" width=\"600\" height=\"443\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-08-at-1.12.40-AM.png 417w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-08-at-1.12.40-AM-300x222.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Us mere mortals can make it less risky by just dropping fun and intriguing <a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/custom-band-merch\/page\/2\/\">custom merch items<\/a> instead.<\/p>\n<p>_________________________________________________________________<\/p>\n<h3><b>#3. GET TO KNOW YOUR AUDIENCE<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36813\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/GET-TO-KNOW-YOUR-AUDIENCE.webp\" alt=\"\" width=\"600\" height=\"450\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When you post things, you will also have to weigh your audience\u2019 taste.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Blindly posting things without knowing what your audience want to and not want to see, will be detrimental to your image.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So aside from being authentic, you have to be tactful too. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are things that might offend a big part of your audience so you have to know them too.<\/span><span style=\"font-weight: 400;\"> Of course, it won\u2019t be possible to know them individually, so you can draw out a general result from those you\u2019ve interacted with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, you have to know the demographic of your fans. Knowing from what age range they come from or from what country, will help you to not just know them but also understand them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try looking at the people or pages your fans like or are following. This way you get to know what they might want to see from you too and you can then incorporate it on your socials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also try monitoring the engagements your posts have. The metrics from it would be a great way to indicate what posts are fans more willing to engage with and which are those that should not be repeated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use <\/span><span style=\"font-weight: 400;\">Social Blade<\/span><span style=\"font-weight: 400;\"> to track your statistics for commonly used social media platforms. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also try the engagement monitoring on Twitter by opening one of your tweets and clicking \u201cView Tweet Analytics\u201d and it will you show you these:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36796\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/2.1.png\" alt=\"\" width=\"600\" height=\"292\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/2.1.png 702w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/2.1-300x146.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><strong>Related Article:<\/strong><\/p>\n<p class=\"entry-title\"><strong><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/artist-branding-connecting-audience\/\">Artist Branding: The Art Of Connecting With Your Audience<\/a><\/strong><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><b>#4. UTILIZE YOUR SOCIAL MEDIA PROFILES WELL<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The thing with social media platforms is that it becomes another way for you to showcase yourself and your music. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good way to use the platform is to optimize everything that a social media platform offers for account profiles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your profile account sometimes is all that you need to catch the attention of the audience. It can also be your new board to attach a spoiler or promotion to. Here are examples of musician\u2019s profile accounts from popular social media platforms.<\/span><\/p>\n<p><b>TikTok<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36797\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.1.png\" alt=\"\" width=\"600\" height=\"225\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.1.png 782w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.1-300x112.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.1-768x288.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For TikTok you can add text as well as a link so you can promote your release like what Meghan Trainor did and also add a link to your website.<\/span><\/p>\n<p><b>Facebook<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36814\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.2.png\" alt=\"\" width=\"600\" height=\"261\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.2.png 1292w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.2-300x130.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.2-1024x445.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.2-768x333.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Just like TikTok, you can add a text and a link on your profile. You can be more subtle with your promotion like what she did.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> So instead of saying \u201c(album title) OUT NOW!\u201d you can go with the lyrics of your song. You can also add another link for where your fans can buy your albums and merch.<\/span><\/p>\n<p><b>Instagram<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36798\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.3.png\" alt=\"\" width=\"600\" height=\"296\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.3.png 962w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.3-300x148.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.3-768x379.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Same with the others above, you are allowed to add some text and links. An addition to all these is the highlights on the lower part of your profile. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your past instagram stories can be added into your highlights and you can even sort them out like the one above. You can sort them by era if you want to or maybe by member if you\u2019re a band.<\/span><\/p>\n<p><b>Twitter<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36799\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.4.png\" alt=\"\" width=\"600\" height=\"470\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.4.png 737w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.4-300x235.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Texts and a link can also be added on a twitter profile, and you can even add a general location and even your birthday or debut day if you want to on your profile. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What separates this from the other more trendier platforms like Instagram and TikTok is the header where you are allowed to add another photo aside from your profile picture.<\/span><\/p>\n<p><b>Youtube<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36800\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.5.png\" alt=\"\" width=\"600\" height=\"293\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.5.png 1594w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.5-300x147.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.5-1024x500.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.5-768x375.png 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/3.5-1536x751.png 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, we have YouTube where you can choose to highlight a video, preferably your latest music video to promote it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also add hyperlinked icons where you can lead your fans to your online store and your other social media accounts.<\/span><\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/is-tiktok-really-worth-it-for-musicians\/\"><strong>Is TIKTOK Really Worth It For Musicians?<\/strong><\/a><\/p>\n<div class=\"entry-meta\">\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/tips-on-how-musicians-can-make-the-most-out-of-instagram\/\"><strong>Music Marketing: Instagram Hacks For Musicians<\/strong><\/a><\/p>\n<\/div>\n<p>_________________________________________________________________<\/p>\n<h3><b>#5. KEEP YOUR CONTENT SHORT<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36867\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/12\/KEEP-YOUR-CONTENTS-SHORT.webp\" alt=\"\" width=\"600\" height=\"296\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now, we\u2019re on to the content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The simplest way to go with this is to keep your posts simple and short. People, generally, have short attention spans, and this is most especially true in this generation where a lot of distractions are within the eyes\u2019 line of vision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok is a very good platform for this however, not everyone\u2019s on there, though most would probably be. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So for other fans from other socials to keep up, you have to post it there too, like reels on Instagram or youtube shorts on YouTube.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also have to keep your words short. When you post a picture on Instagram, Twitter, or Facebook, the caption should not be too long. Make it simple, but memorable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no need for a long one, except if you type in the same words in a different language.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> I recommend you do this too if you\u2019re learning a new language. Fans love when artists make the effort of communicating with them through their own language.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><b>#6. ENGAGE WITH FANS<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36939\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/12\/ENGAGE-WITH-FANS.jpg\" alt=\"\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/12\/ENGAGE-WITH-FANS.jpg 474w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/12\/ENGAGE-WITH-FANS-300x150.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Engaging with fans is another way to market yourself and your music.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Fans love interacting with their idols and you should too. It\u2019s a great place for you to get some encouragement and support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to not make this as a chore or duty to them, do it because you are thankful for having them and that you love talking to them. Keeping that in mind will make this experience fun for you instead of burdensome.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36801\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/5.1.png\" alt=\"\" width=\"600\" height=\"95\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/5.1.png 731w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/5.1-300x48.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are a lot of ways you can engage with your fans. The easiest one would be asking them a question. If you do this through Twitter you can also add a poll if you have choices for your question. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also do this on Instagram using the story feature. You can also ask them to ask you questions and from there you can answer and interact with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another engagement you can do is to comment on your fans\u2019 posts, like it or react to it, as well as retweet or quote retweet their tweets. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even start following fans if you want to, they\u2019ll surely be thrilled about it.<\/span><\/p>\n<p><strong>Related Article:<\/strong><\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/musicians-10-ways-fans-hooked\/\"><strong>Musicians: 6 Ways To Keep Your Fans Hooked<\/strong><\/a><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><b>#7. DO LIVES OR SPACES<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36943\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/12\/DO-LIVES-OR-SPACES.jpg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/12\/DO-LIVES-OR-SPACES.jpg 1280w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/12\/DO-LIVES-OR-SPACES-300x169.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/12\/DO-LIVES-OR-SPACES-1024x576.jpg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/12\/DO-LIVES-OR-SPACES-768x432.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another way to interact is to do a live on Facebook, YouTube, Instagram, and TikTok or spaces on Twitter. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing a live is like streaming so you get the gist. <\/span><span style=\"font-weight: 400;\">You go on live and do the talking while your fans do the watching and chatting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can however, give some of your fans the chance to be on live with you if you are doing it on Instagram with a limit of only four accounts. <\/span><span style=\"font-weight: 400;\">This is another thing you can opt to do, it\u2019s like a mini meet and greet online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With spaces though, it\u2019s a little different. It\u2019s like listening to a podcast or radio. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make it more interactive, you can invite other people to be a speaker for your space, just like on instagram the difference is that it\u2019s just yours and their voices plus more accounts are allowed to speak.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from just talking, you can also do lives where you go and show your fans how you spend your day, how you work on songs, or how you record them. It\u2019s a good way for you to show your fans your musician side. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019ll find it cool for sure.<\/span><\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/releasing-music-physical-album-versus-streaming\/\"><strong>Releasing Music: Physical Album Versus Streaming<\/strong><\/a><\/p>\n<div class=\"entry-meta\">\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/dropping-album-era-online-streaming\/\"><strong>Dropping A New Album In The Era Of Online Streaming<\/strong><\/a><\/p>\n<\/div>\n<p>_________________________________________________________________<\/p>\n<h3><b>#8. CELEBRATE YOUR MILESTONES WITH YOUR FANS<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36802\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/7.1.png\" alt=\"\" width=\"600\" height=\"288\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/7.1.png 1482w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/7.1-300x144.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/7.1-1024x491.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/7.1-768x368.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can also try and celebrate your milestones as a musician on the platform. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you just signed a contract with your new agency, that\u2019s a big step as a musician so why not have a small live party to celebrate it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another thing to celebrate would be anniversaries in the music industry. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like how Louis Tomlinson from the popular boy band One Direction went on Instagram to commemorate the boy band\u2019s ten year anniversary by posting their very first picture together as a band.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><b>#9. ADVERTISE YOUR OTHER SOCIAL MEDIA ACCOUNTS<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36803\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/8.1.png\" alt=\"\" width=\"600\" height=\"262\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/8.1.png 736w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/8.1-300x131.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When you advertise your social media account, it doesn\u2019t have to be an all out advertising you know. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can just, maybe, mention it and then post a link to it. It\u2019ll help you gain more followers on the new account for sure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how Taylor Swift did it:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36944\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/12\/Taylor-swift-advertising.jpg\" alt=\"\" width=\"600\" height=\"840\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/12\/Taylor-swift-advertising.jpg 450w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/12\/Taylor-swift-advertising-214x300.jpg 214w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another more subtle way is to just tweet or post something with the link to your account. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">An example would be Johnny Orlando linking his new music video uploaded on YouTube on his Instagram story.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36804\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/8.3.png\" alt=\"\" width=\"600\" height=\"1012\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/8.3.png 473w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/8.3-178x300.png 178w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><b>#10. USE THE TAG FEATURE WHEN YOU HAVE COLLABORATIONS<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36805\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/9.1.png\" alt=\"\" width=\"600\" height=\"364\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/9.1.png 1411w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/9.1-300x182.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/9.1-1024x620.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/9.1-768x465.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Collaborations in itself are already a promotion for both parties involved since both are being exposed to each other\u2019s audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> However, with tons of collaborations out there people are bound to miss some of them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To market it, it takes a lot more than just announcing it and posting a picture of you and your collaborator.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36806\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/9.2.png\" alt=\"\" width=\"600\" height=\"105\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/9.2.png 641w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/9.2-300x52.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"> For your posts to reach their side of the audience, especially those that are not closely following them, you will have to tag their social media accounts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The social media platforms with this special tagging feature are Instagram and Facebook but you can still tag them on Twitter through mentioning their username just like what Mayzin did below.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36807\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/9.3.png\" alt=\"\" width=\"600\" height=\"408\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/9.3.png 1247w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/9.3-300x204.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/9.3-1024x696.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/9.3-768x522.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another great way to utilize this tagging feature on Instagram is when you are wearing a piece from a clothing brand, when you\u2019re featuring in a magazine or when you are promoting a product.<\/span><\/p>\n<p><strong>Related Article:<\/strong><\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/golden-tips-for-music-collaborations\/\"><strong>7 Ways To Collaborate With Musicians (And Some Golden Tips On How To Do It Right)<\/strong><\/a><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><b>#11. MAKE USE OF HASHTAGS<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36945\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/12\/MAKE-USE-OF-HASHTAGS.jpg\" alt=\"\" width=\"600\" height=\"167\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/12\/MAKE-USE-OF-HASHTAGS.jpg 413w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/12\/MAKE-USE-OF-HASHTAGS-300x84.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another way for you to reach people outside of your usual audience circle is to use hashtags. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is actually the OG strategy for social media marketing. But for it to be effective you have to make sure to follow these three rules:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>It should be relevant<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The hashtags you use must be relevant to the media you are going to post. Don\u2019t add a hashtag that\u2019s got nothing to do with it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t try hijacking trending hashtags too, that\u2019ll look bad on you.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Make it specific<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For Instagram, it would be best to be more specific and not the usual general terms like #love #music because those will surely be over saturated now. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will not be seen under these hashtags for sure, try more specific hashtags that not many people are using.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Don\u2019t oversaturate your post with it<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When using hashtags, the maximum should be three. Going beyond that, will make your post look like spam. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve got a lot of hashtags, cut it to three. Filter them according to the two other rules.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example from Pink Sweat$ where he used #pinkplanet which is a hashtag for his album.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36808\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/10.1.png\" alt=\"\" width=\"600\" height=\"384\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/10.1.png 733w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/10.1-300x192.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><strong>Related Article:<\/strong><\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/tips-on-how-musicians-can-make-the-most-out-of-instagram\/\"><strong>Music Marketing: Instagram Hacks For Musicians<\/strong><\/a><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><b>#12. BE CONSISTENT WITH YOUR POSTS<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36809\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/11.1.png\" alt=\"\" width=\"600\" height=\"377\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/11.1.png 1348w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/11.1-300x188.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/11.1-1024x643.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/11.1-768x482.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Last is to be consistent with the content of your posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> If you\u2019re promoting your new release on your Instagram account, you have to do it on all your platforms. This way, every audience from every platform will be informed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s Mark Tuan posting about his new merch and vinyl at three different social media platforms namely, Instagram, Twitter, and Facebook.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36810\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/11.2.png\" alt=\"\" width=\"600\" height=\"822\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/11.2.png 545w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/11.2-219x300.png 219w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><b>And there you have it, folks!<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Good luck with your marketing on social media.<\/span><\/p>\n<p>And if you need help with your CD, vinyl, or merch, we&#8217;re here all the way!<\/p>\n<p>_________________________________________________________________<\/p>\n<p><b><i>James Hill<\/i><\/b><i>\u00a0is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole\u2019s The Way It Is. He is now helping indie artists with branding and manufacturing through his company\u00a0<\/i><a href=\"https:\/\/www.unifiedmanufacturing.com\/\" target=\"_self\" rel=\"follow noopener\" data-wpel-link=\"internal\"><b><i>Unified Manufacturing<\/i><\/b><\/a><i>, a CD\/DVD,\u00a0<\/i><a href=\"https:\/\/www.unifiedmanufacturing.com\/vinyl-pressing\" target=\"_self\" rel=\"follow noopener\" data-wpel-link=\"internal\"><i>custom vinyl records<\/i><\/a><i>\u00a0and merch company in LA<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media is now our morning newspaper so if you want to make it big in music, you gotta do social media music marketing right. If you want news about you or about your music to reach the front page, in this case people\u2019s feeds or timelines, you will have to do some posting! But [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7490,13,3,24,1],"tags":[],"class_list":["post-36793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-collateral","category-music-distribution-news","category-music-industry-news","category-musicmakers-filmmakers","category-unified-manufacturing-news"],"_links":{"self":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/36793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/comments?post=36793"}],"version-history":[{"count":9,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/36793\/revisions"}],"predecessor-version":[{"id":38867,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/36793\/revisions\/38867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media\/36943"}],"wp:attachment":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media?parent=36793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/categories?post=36793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/tags?post=36793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}