{"id":36632,"date":"2022-12-12T10:47:53","date_gmt":"2022-12-12T10:47:53","guid":{"rendered":"https:\/\/www.unifiedmanufacturing.com\/blog\/?p=36632"},"modified":"2024-01-20T09:17:48","modified_gmt":"2024-01-20T09:17:48","slug":"music-marketing-20-things-we-can-learn-from-kpop-groups","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/","title":{"rendered":"Music Marketing: 20 things we can learn from kpop groups"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">K-pop has been penetrating the West and the rest of the world for years now. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019ve come to a point where they get to perform and get nominated in big Western award shows like the <a href=\"https:\/\/www.youtube.com\/watch?v=HbkBVxU5K5A\">Grammy Awards with BTS<\/a>, and the MTV <a href=\"https:\/\/www.youtube.com\/watch?v=5dD-Mkfuxlk\">VMAs, with Blackpink.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m sure you\u2019re wondering how they did it, right? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because there\u2019s got to be a reason, aside from the music, why they are becoming more mainstream, not just in the West but all around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, the answer is their marketing strategy.<\/span><\/p>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-tips-we-can-learn-from-kpop-bands\/\"><b>Kpop marketing strategy<\/b><\/a><span style=\"font-weight: 400;\"> is something entirely different from the West so we\u2019ve made a list of those seemingly small but impactful ways they do to market their music and themselves.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0b027164e63\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0b027164e63\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#1-suprise-them-with-a-comeback\" >#1. SUPRISE THEM WITH A COMEBACK\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#2-have-a-catchy-logo\" >#2. HAVE A CATCHY LOGO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#3-release-a-teaser-poster\" >#3. RELEASE A TEASER POSTER<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#4-make-an-album-trailer\" >#4. MAKE AN ALBUM TRAILER<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#5-plan-a-comeback-schedule\" >#5. PLAN A COMEBACK SCHEDULE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#6-release-your-mood-samplers-or-concepts-teasers\" >#6. RELEASE YOUR MOOD SAMPLERS OR CONCEPTS TEASERS\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#7-create-a-highlight-medley-or-album-spoiler\" >#7. CREATE A HIGHLIGHT MEDLEY OR ALBUM SPOILER\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#8-release-music-video-trailers\" >#8. RELEASE MUSIC VIDEO TRAILERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#9-make-a-big-reveal-of-your-collarborations\" >#9. MAKE A BIG REVEAL OF YOUR COLLARBORATIONS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#10-prepare-countdown-posters\" >#10. PREPARE COUNTDOWN POSTERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#11-keep-your-fans-busy-with-you\" >#11. KEEP YOUR FANS BUSY WITH YOU\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#12-incorporate-your-fandom\" >#12. INCORPORATE YOUR FANDOM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#13-localize-your-content\" >#13. LOCALIZE YOUR CONTENT\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#14-make-international-fans-feel-included\" >#14. MAKE INTERNATIONAL FANS FEEL INCLUDED\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#15-album-packaging-can-be-a-successful-advertising-feature\" >#15. ALBUM PACKAGING CAN BE A SUCCESSFUL ADVERTISING FEATURE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#16-make-the-album-unboxing-more-exciting\" >#16. MAKE THE ALBUM UNBOXING MORE EXCITING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#17-create-a-distinct-image-of-yourself-and-your-music\" >#17. CREATE A DISTINCT IMAGE OF YOURSELF AND YOUR MUSIC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#18-make-listening-and-watching-your-music-and-music-video-an-experience\" >#18. MAKE LISTENING AND WATCHING YOUR MUSIC AND MUSIC VIDEO AN EXPERIENCE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#19-create-your-own-universe\" >#19. CREATE YOUR OWN UNIVERSE\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#20-have-at-least-two-releases\" >#20. HAVE AT LEAST TWO RELEASES<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-marketing-20-things-we-can-learn-from-kpop-groups\/#and-it-ends-here\" >And it ends here.<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1-suprise-them-with-a-comeback\"><\/span><b>#1. SUPRISE THEM WITH A COMEBACK\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36645\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/1.jpg\" alt=\"\" width=\"600\" height=\"335\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/1.jpg 645w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/1-300x167.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">First and foremost, most of these K-pop acts announce a comeback or release when the fans least expect it, taking their audience by surprise. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This creates a good enough buzz for casual listeners to wonder what\u2019s going on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most releases are surprised through the release of a teaser poster but why not try to spice it up a little bit?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=NLcim9EPx6c&amp;feature=emb_imp_woyt\"><span style=\"font-weight: 400;\">BTS\u2019 more the one-hour long video<\/span><\/a><span style=\"font-weight: 400;\"> that they live streamed as an announcement of some sort for the release of their second all-English single <\/span><i><span style=\"font-weight: 400;\">Butter<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36643\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/1.1.png\" alt=\"\" width=\"600\" height=\"316\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/1.1.png 857w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/1.1-300x158.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/1.1-768x405.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">They left the fans wondering what was going on as they watched a live stream of butter melting which created a worldwide buzz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another is soloist <\/span><a href=\"https:\/\/twitter.com\/cdnzarecords\/status\/1563920921038974976\"><span style=\"font-weight: 400;\">JAY B\u2019s video post on twitter<\/span><\/a><span style=\"font-weight: 400;\"> which was a screen record of a phone opening to its calendar where the date of the album release was scheduled.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36644\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/1.2.png\" alt=\"\" width=\"600\" height=\"582\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/1.2.png 342w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/1.2-300x291.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What was cool about this, however, was it also revealed a schedule. This made fans keep talking about their excitement since they didn\u2019t not know what they will be getting for these dates.<\/span><\/p>\n<p><strong>Related Article:<\/strong><\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/musicians-comebacks-when-asked-to-play-for-free\/\"><strong>Musicians\u2019 Comebacks When Asked To Play For Free<\/strong><\/a><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-have-a-catchy-logo\"><\/span><b>#2. HAVE A CATCHY LOGO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36646\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/2.1.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/2.1.jpg 1200w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/2.1-300x300.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/2.1-1024x1024.jpg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/2.1-150x150.jpg 150w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/2.1-768x768.jpg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/2.1-600x600.jpg 600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A new design for your logo would also be a good marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> When you\u2019ve revealed your logo, fans would predict the feels, theme, and more of the album you will eventually be putting out. This may not have been a thing in the past, but <\/span><a href=\"https:\/\/latestnews.fresherslive.com\/articles\/how-many-kpop-groups-are-there-in-south-korea-everything-you-want-to-know-about-kpop-bands-264861\"><b>current Kpop groups<\/b><\/a><span style=\"font-weight: 400;\"> do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the example we have here, the main element of the logo is the letters \u201cR\u201d and \u201cV\u201d which stands for the group Red Velvet. The first logo is for their sixth EP, <\/span><i><span style=\"font-weight: 400;\">Queendom<\/span><\/i><span style=\"font-weight: 400;\"> and as you can see it gives off that royalty vibe. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then we have the second logo which was for their latest comeback <\/span><i><span style=\"font-weight: 400;\">Feel My Rhythm<\/span><\/i><span style=\"font-weight: 400;\"> which boasts a title track sampling Bach\u2019s arrangement of <\/span><i><span style=\"font-weight: 400;\">Air on the G String<\/span><\/i><span style=\"font-weight: 400;\">, hence, the G clef on the recent logo.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36647\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/2.2.png\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/2.2.png 600w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/2.2-300x300.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/2.2-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Most Western acts do not put effort into this but I think that you should really start doing this. A little change on your main logo would not hurt. It just symbolizes the music era you and your fans are in. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, it\u2019ll be easier to distinguish albums and merch.<\/span><\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/making-band-logo\/\"><strong>MAKING A BAND LOGO- Everything You Need To Know<\/strong><\/a><\/p>\n<div class=\"entry-meta\">\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/graphic-design-good-logo\/\"><strong>Graphic Design: What Makes A Good Logo Design?<\/strong><\/a><\/p>\n<\/div>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-release-a-teaser-poster\"><\/span><b>#3. RELEASE A TEASER POSTER<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36648\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/Release-a-Teaser-Poster.jpg\" alt=\"\" width=\"600\" height=\"934\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/Release-a-Teaser-Poster.jpg 402w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/Release-a-Teaser-Poster-193x300.jpg 193w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Teaser posters like this are a great way to market your upcoming release. It\u2019s like a sign saying \u201cWelcome to a new era\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t have to be very grand though. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like this teaser poster here by the K-pop girl group Billlie. They are known for their lore-vibe comebacks so this poster of a cat just adds to that anticipation of what to come.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can do this with your releases too. Give your fans an inkling of what they can expect from your album and leave them wondering for a while.<\/span><\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/7-modern-poster-ideas-for-bands\/\"><strong>7 Modern Poster Ideas For Bands<\/strong><\/a><\/p>\n<div class=\"entry-meta\">\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/10-interactive-posters-stickers-demand-attention\/\"><strong>7 Interactive Posters And Sticker Ads That Demand Attention<\/strong><\/a><\/p>\n<\/div>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-make-an-album-trailer\"><\/span><b>#4. MAKE AN ALBUM TRAILER<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36649\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-Make-an-Album-Trailer-.jpg\" alt=\"\" width=\"600\" height=\"410\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-Make-an-Album-Trailer-.jpg 804w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-Make-an-Album-Trailer--300x205.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-Make-an-Album-Trailer--768x524.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After a teaser poster, why not follow it up with an album trailer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a small video clip that reveals the feels of the songs on the album. The example we have here is from the debut of Seulgi, a soloist, with her <\/span><i><span style=\"font-weight: 400;\">28 reasons<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The album trailer is like a short movie with its high production and great acting. It really sets the mood for the fans and the artist\u2019s image as they enter the new era. Watch the album trailer <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=a-V1CFBGqNk\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> and see how it\u2019s done.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-plan-a-comeback-schedule\"><\/span><b>#5. PLAN A COMEBACK SCHEDULE<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36635\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/5.png\" alt=\"\" width=\"600\" height=\"626\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/5.png 797w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/5-288x300.png 288w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/5-768x801.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Plan a comeback schedule that shows the date and what would be getting for that day. This is a must if you really want to create that excitement and buzz around your release.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you release a schedule poster, fans would be anticipating the dates you\u2019ve jotted down on it. It\u2019ll be a good strategy to build up that excitement until the release date.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To spice it up a bit more, you can put dates with no specific agenda written there. You can replace it with question marks like Key did for his <\/span><i><span style=\"font-weight: 400;\">Gasoline<\/span><\/i><span style=\"font-weight: 400;\"> release, or you can blur it out.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-release-your-mood-samplers-or-concepts-teasers\"><\/span><b>#6. RELEASE YOUR MOOD SAMPLERS OR CONCEPTS TEASERS\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36650\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-RELEASE-YOUR-MOOD-SAMPLERS-OR-CONCEPTS-TEASERS-.jpg\" alt=\"\" width=\"600\" height=\"273\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-RELEASE-YOUR-MOOD-SAMPLERS-OR-CONCEPTS-TEASERS-.jpg 811w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-RELEASE-YOUR-MOOD-SAMPLERS-OR-CONCEPTS-TEASERS--300x136.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-RELEASE-YOUR-MOOD-SAMPLERS-OR-CONCEPTS-TEASERS--768x349.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Mood samplers and concept teasers are what mostly comprises the schedule you have planned for this release. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And I suggest that every mood sampler and concept teaser that you release should be the best of the best.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They should be of high quality because this will build that excitement and buzz. You have to surprise them, not just your fans but other people as well, with the video production and the photography of your samplers and teasers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019ll both generate buzz as well as further set the mood of your album. And <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=k9VjJY1jwUk\"><span style=\"font-weight: 400;\">Wendy\u2019s sampler<\/span><\/a><span style=\"font-weight: 400;\"> and teaser for her debut album <\/span><i><span style=\"font-weight: 400;\">Like Water<\/span><\/i><span style=\"font-weight: 400;\"> is just one of those successful ones.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-create-a-highlight-medley-or-album-spoiler\"><\/span><b>#7. CREATE A HIGHLIGHT MEDLEY OR ALBUM SPOILER\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36651\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-CREATE-A-HIGHLIGHT-MEDLEY-OR-ALBUM-SPOILER-.jpg\" alt=\"\" width=\"600\" height=\"373\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-CREATE-A-HIGHLIGHT-MEDLEY-OR-ALBUM-SPOILER-.jpg 656w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-CREATE-A-HIGHLIGHT-MEDLEY-OR-ALBUM-SPOILER--300x187.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><b>Current Kpop groups<\/b><span style=\"font-weight: 400;\"> are calling it highlight medley, but it&#8217;s just the same with the old album spoilers of older groups. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when we say album spoilers, this means you spoil all the tracks of your album.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s why it\u2019s now called a highlight medley. It\u2019s a medley of all the album tracks\u2019 highlight parts. <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=im-1aq5U2Qs\"><span style=\"font-weight: 400;\">Bambam\u2019s high-quality <\/span><i><span style=\"font-weight: 400;\">riBBon<\/span><\/i><span style=\"font-weight: 400;\"> Highlight Medley<\/span><\/a><span style=\"font-weight: 400;\"> is one of those who amassed attention from outside his fandom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from the songs being good, fans and the general public loved the high quality production of the video. Each song had a different feel and so the artist filmed with different sets, clothes, and camera work too. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It exceeded fans expectations which led to more buzz and excitement for his debut.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8-release-music-video-trailers\"><\/span><b>#8. RELEASE MUSIC VIDEO TRAILERS<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36652\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-RELEASE-MUSIC-VIDEO-TRAILERS.jpg\" alt=\"\" width=\"600\" height=\"289\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-RELEASE-MUSIC-VIDEO-TRAILERS.jpg 740w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-RELEASE-MUSIC-VIDEO-TRAILERS-300x145.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Before the release of the album and the music video for the title track, a music video trailer must be put out first. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This creates an additional excitement for the actual release. It reveals snippets of the song and what the fans will be seeing in the music video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When choosing scenes or clips you\u2019ll be adding to the trailer, you have to make sure that it\u2019s one of the best parts so that fans and non fans would be intrigued and caught in your upcoming music video, just like <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=OXHCt8Ym9gw\"><span style=\"font-weight: 400;\">BTS\u2019 trailer for Yet To Come<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-video-share-worthy\/\"><strong>What Makes A Music Video Share- Worthy?<\/strong><\/a><\/p>\n<div class=\"entry-meta\">\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/get-sponsorship-music-video\/\"><strong>Get Sponsorship For Your Next Music Video (Step By Step Guide)<\/strong><\/a><\/p>\n<\/div>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9-make-a-big-reveal-of-your-collarborations\"><\/span><b>#9. MAKE A BIG REVEAL OF YOUR COLLARBORATIONS<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36654\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-MAKE-A-BIG-REVEAL-OF-YOUR-COLLARBORATION.jpg\" alt=\"\" width=\"600\" height=\"886\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-MAKE-A-BIG-REVEAL-OF-YOUR-COLLARBORATION.jpg 378w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-MAKE-A-BIG-REVEAL-OF-YOUR-COLLARBORATION-203x300.jpg 203w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-MAKE-A-BIG-REVEAL-OF-YOUR-COLLARBORATION-300x443.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another awesome way to garner attention for your release is to make a big reveal of who you are collaborating with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Artists have been collaborating left and right for years and years and it\u2019s not something new.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of the audience you will be getting from this would be the fans of your collaborator. But if you make this collaboration a big deal. If you create that anticipation around it, then you will surely be gaining not just their fans\u2019 attention, but also other people\u2019s outside both of your fandoms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like this collaboration here between Bambam and Seulgi for the pre-released single <\/span><i><span style=\"font-weight: 400;\">Who Are You<\/span><\/i><span style=\"font-weight: 400;\">. Before the <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=kcT519hjASc\"><span style=\"font-weight: 400;\">big reveal in the form of an MV Teaser<\/span><\/a><span style=\"font-weight: 400;\">, his fan\u2019s didn\u2019t know it was a song with another artist. Until the poster above was revealed teasing a collaboration. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fans who saw this were ecstatic and made noise all over Twitter as they wondered and guessed who the artist was.<\/span><\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/golden-tips-for-music-collaborations\/\"><strong>7 Ways To Collaborate With Musicians (And Some Golden Tips On How To Do It Right)<\/strong><\/a><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10-prepare-countdown-posters\"><\/span><b>#10. PREPARE COUNTDOWN POSTERS<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36655\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-PREPARE-COUNTDOWN-POSTERS.jpg\" alt=\" kpop marketing strategies\" width=\"600\" height=\"909\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-PREPARE-COUNTDOWN-POSTERS.jpg 383w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-PREPARE-COUNTDOWN-POSTERS-198x300.jpg 198w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Aside from teaser posters, video trailers, highlight medleys, and more, you can also prepare for countdown posters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> This is not a must, but fans would love to know you are with them, waiting with them for the release.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not just the \u201cwaiting with them\u201d sentiment though, because you can definitely do that with a tweet or post counting the days or hours before release. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What makes this better than just tweeting would be the fact that fans get to have new pictures of you or your group.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11-keep-your-fans-busy-with-you\"><\/span><b>#11. KEEP YOUR FANS BUSY WITH YOU\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36656\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-KEEP-YOUR-FANS-BUSY-WITH-YOU-.jpg\" alt=\" kpop marketing strategies\" width=\"600\" height=\"884\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-KEEP-YOUR-FANS-BUSY-WITH-YOU-.jpg 391w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-KEEP-YOUR-FANS-BUSY-WITH-YOU--204x300.jpg 204w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/KPOP-KEEP-YOUR-FANS-BUSY-WITH-YOU--300x443.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another thing you have to release is a schedule of your activities during and after the day of release.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Fans are already pumped up, and knowing that you\u2019ve got some activities for yourself and for them would really raise that excitement more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m sure you\u2019ve got promotional activities lined up for you to promote your album or single, so why not put them down like a timeline for the day and share it with your fans.<\/span><\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/musicians-10-ways-fans-hooked\/\"><strong>Musicians: 6 Ways To Keep Your Fans Hooked<\/strong><\/a><\/p>\n<div class=\"entry-meta\">\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/transform-fans-super-fans-build-loyal-fanbase\/\"><strong>Transform Fans To Super Fans- How To Build A Loyal Fanbase<\/strong><\/a><\/p>\n<\/div>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12-incorporate-your-fandom\"><\/span><b>#12. INCORPORATE YOUR FANDOM<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36636\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/12.jpg\" alt=\" kpop marketing strategies\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/12.jpg 1200w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/12-300x169.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/12-1024x576.jpg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/12-768x432.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Artists are everything to their fans just as fans should be everything to the artist they are stanning. <\/span><span style=\"font-weight: 400;\">To know that your favorite artist cherishes their fandom is something that fans love to hear and see.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might have noticed the massive fan bases of a lot of <\/span><b>current Kpop groups<\/b><span style=\"font-weight: 400;\">. Well, that\u2019s thanks to the artists who openly appreciate their fans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> It\u2019s a strategy, fans know it, but if the act is sincere, who cares about strategies, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some ways from the Kpop boy group GOT7 to incorporate their fandom:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/youtu.be\/sS0LCjOiIhc?t=198\"><span style=\"font-weight: 400;\">Including them in music videos<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s not the actual people but since IGOT7 is shortened to ahgase which is a korean word translated to \u201cbaby bird\u201d, they added a bird into most of their MVs.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/youtu.be\/gFxULSCjL6c?t=179\"><span style=\"font-weight: 400;\">Including them in the choreography<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">They did the bird hand sign in their choreography when the lyrics went \u201cFor you\u201d<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Including them in the song<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s just not writing a song for them, but also including them in the song, and it was achieved by the group by doing an acronym of their fandom\u2019s name in the bridge part of their b-side <\/span><i><span style=\"font-weight: 400;\">Firework<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"13-localize-your-content\"><\/span><b>#13. LOCALIZE YOUR CONTENT\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36637\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/13.jpg\" alt=\" kpop marketing strategies\" width=\"600\" height=\"327\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/13.jpg 600w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/13-300x164.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another way to strengthen your fanbase, aside from incorporating them into your art, is when you localize the content you put out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> When we say localize this means you put out content that your fans would be able to talk about within the fandom and those who know you best.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great example of this is <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=Kpm48b7xSB4&amp;feature=emb_imp_woyt\"><span style=\"font-weight: 400;\">Stray Kids <\/span><i><span style=\"font-weight: 400;\">Thunderous<\/span><\/i><span style=\"font-weight: 400;\"> Trailer<\/span><\/a><span style=\"font-weight: 400;\"> which boasts of references and inside jokes of both the group and the fandom. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fans were like hunting for easter eggs as they spotted those scenarios like Felix checking his pulse and Changbin creating a fuss upon hearing the celestial-like music playing.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"14-make-international-fans-feel-included\"><\/span><b>#14. MAKE INTERNATIONAL FANS FEEL INCLUDED\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36638\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/14.jpg\" alt=\" kpop marketing strategies\" width=\"600\" height=\"556\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/14.jpg 602w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/14-300x278.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re an artist, your fans will never be limited to just one country, one race, and one language. <\/span><span style=\"font-weight: 400;\">Every artist will always have international fans and one way you can make them feel included as a musician is to release the song in at least the English language.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since you\u2019re already an artist that releases songs in English, you can try to translate your song into a foreign language, record, and release the version.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even do it with multiple languages, just like GOT7 here who had <\/span><span style=\"font-weight: 400;\">four different versions of their title track <\/span><i><span style=\"font-weight: 400;\">Lullaby<\/span><\/i><span style=\"font-weight: 400;\">. They had the original Korean version, then the English, Chinese, and Spanish versions as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also have a mixture of languages just like what <\/span><b>Kpop band<\/b><span style=\"font-weight: 400;\"> DAY6 did with their <\/span><span style=\"font-weight: 400;\">track <\/span><i><span style=\"font-weight: 400;\">Stop the Rain<\/span><\/i><span style=\"font-weight: 400;\"> which was a mixture of Japanese and English lyrics.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"15-album-packaging-can-be-a-successful-advertising-feature\"><\/span><b>#15. ALBUM PACKAGING CAN BE A SUCCESSFUL ADVERTISING FEATURE<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36639\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/15.jpg\" alt=\" kpop marketing strategies\" width=\"600\" height=\"661\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/15.jpg 1280w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/15-272x300.jpg 272w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/15-930x1024.jpg 930w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/15-768x846.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another thing that you have to realize is that album packaging is not just there for the sake of holding your <strong><a href=\"https:\/\/www.unifiedmanufacturing.com\/products\/digipak-cd\">CD<\/a><\/strong>, <strong><a href=\"https:\/\/www.unifiedmanufacturing.com\/vinyl-pressing\">vinyl<\/a><\/strong> or <a href=\"https:\/\/www.unifiedmanufacturing.com\/products\/custom-cassette\"><strong>cassette<\/strong><\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> It has the potential to be a successful advertising feature if you do it right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=sedF0pT5XbI\"><span style=\"font-weight: 400;\">cool album packaging<\/span><\/a><span style=\"font-weight: 400;\"> from Kpop soloist Zico with his first EP <\/span><i><span style=\"font-weight: 400;\">Gallery<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">The packaging is designed as a frame that would be holding art in it, a perfect thing to display on the wall.<\/span><\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/9-kpop-albums-prettiest-cd-packaging\/\"><strong>8 K-Pop Albums With The Prettiest CD Packaging<\/strong><\/a><\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/9-albums-with-packaging-that-are-highly-engrossing\/\"><strong>9 Albums With Packaging That Are Highly Engrossing<\/strong><\/a><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"16-make-the-album-unboxing-more-exciting\"><\/span><b>#16. MAKE THE <\/b><strong>ALBUM UNBOXING <\/strong><b>MORE EXCITING<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36657\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/kpop-music-marketing-strategy.jpg\" alt=\" kpop marketing strategies\" width=\"600\" height=\"1108\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/kpop-music-marketing-strategy.jpg 340w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/kpop-music-marketing-strategy-162x300.jpg 162w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For Kpop fans, photocards are what makes the unboxing of an album exciting. These photocards are collected and completed like a pokemon card collector would do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most albums contain only one out of 4 or more photocards. This can be viewed by your fans as a waste of money so if you want to try this, try having less variation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it\u2019s not the only thing there is to be excited about. Most Kpop groups have inclusions that have never been included in other album releases like sensory cards or glow cards.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"17-create-a-distinct-image-of-yourself-and-your-music\"><\/span><b>#17. CREATE A DISTINCT IMAGE OF YOURSELF AND YOUR MUSIC<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36640\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/17.jpg\" alt=\" kpop marketing strategies\" width=\"600\" height=\"469\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/17.jpg 1038w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/17-300x234.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/17-1024x800.jpg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/17-768x600.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When Kpop groups debut, they always have this concept that would be their image for most of their careers. Some do it willingly, while some are obligated by their company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have here the kpop girl group Twice which is known for their cutesy image. To match that image, most of their songs and choreography are upbeat, happy, and cute. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another would be the girl group Mamamoo which is known for their great vocals, so most of their title songs have them hitting high notes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you create that kind of image for yourself and your music, music fans, not specifically your fans, would know who to turn to when they need the kind of music you make. But you don\u2019t have to confine your songs to one image, though.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have Red Velvet who\u2019s known for their Red and Velvet concept. Red represents the cheerful, cutey, summery concept, while Velvet represents the darker, more RnB side of the group. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can try having this type of image too, this way fans will have a variety of music to listen to.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"18-make-listening-and-watching-your-music-and-music-video-an-experience\"><\/span><b>#18. MAKE LISTENING AND WATCHING YOUR MUSIC AND MUSIC VIDEO AN EXPERIENCE<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36641\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/18.jpg\" alt=\" kpop marketing strategies\" width=\"600\" height=\"335\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/18.jpg 960w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/18-300x168.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/18-768x429.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In order to make them an experience, it would be best for your songs and music videos to tell a story. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can have a trilogy album like Monsta X\u2019s The Clan Trilogy which started off with them being lost, then feeling guilty, and then finding happiness in the end. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can just have your music videos connected to one another, though, just like what BTS did for their earlier comebacks.\u00a0<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"19-create-your-own-universe\"><\/span><b>#19. CREATE YOUR OWN UNIVERSE\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36642\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/19.jpg\" alt=\" kpop marketing strategies\" width=\"600\" height=\"356\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/19.jpg 640w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/19-300x178.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is mostly the same with you creating a storyline for your music and your music videos. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What makes this different is that your image is also a part of this. An example of this would be EXO with Exoplanet and Aespa with Kwangya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> From that created universe, you can then create your image around it which in turn helps create your sound.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"20-have-at-least-two-releases\"><\/span><b>#20. HAVE AT LEAST TWO RELEASES<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36658\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/kpop-music-marketing.png\" alt=\" kpop marketing strategies\" width=\"600\" height=\"530\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/kpop-music-marketing.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/kpop-music-marketing-300x265.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/11\/kpop-music-marketing-768x679.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, you have to have at least two releases. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This keeps that fire burning for the fans. You know humans, they\u2019ve got a short attention span.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that the longer you make a comeback or another release, the higher the chance of them moving on to another artist. If you\u2019re already an established one, then you won\u2019t have to worry about this one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fans would love it if you do that though, so it\u2019s really up to you.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"and-it-ends-here\"><\/span><b>And it ends here.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whew! That was one hell of a long list, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> But you cannot deny that it was very insightful. There are a lot of things that you might not have heard of in the usual Western artist marketing strategy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well&#8230;you better study it more, and dive into it.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<p><b><i>James Hill<\/i><\/b><i>\u00a0is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole\u2019s The Way It Is. He is now helping indie artists with branding and manufacturing through his company\u00a0<\/i><a href=\"https:\/\/www.unifiedmanufacturing.com\/\" target=\"_self\" rel=\"noopener follow\" data-wpel-link=\"internal\"><span class=\"s1\"><b><i>Unified Manufacturing<\/i><\/b><\/span><\/a><i>, a CD\/DVD\/vinyl and merch company in LA.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>K-pop has been penetrating the West and the rest of the world for years now. They\u2019ve come to a point where they get to perform and get nominated in big Western award shows like the Grammy Awards with BTS, and the MTV VMAs, with Blackpink. I\u2019m sure you\u2019re wondering how they did it, right? Because [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,7478,7487,17,25,7490,13,3,24,7,21],"tags":[],"class_list":["post-36632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artist-tips","category-custom-cassette-tapes","category-custom-vinyl-records","category-film-music-marketing","category-graphic-design","category-marketing-collateral","category-music-distribution-news","category-music-industry-news","category-musicmakers-filmmakers","category-packaging-design","category-vinyl-pressing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Music Marketing: 20 things we can learn from kpop groups - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"K-pop has been penetrating the West and the rest of the world for years now. 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