{"id":35980,"date":"2022-08-03T09:10:54","date_gmt":"2022-08-03T09:10:54","guid":{"rendered":"https:\/\/www.unifiedmanufacturing.com\/blog\/?p=35980"},"modified":"2023-04-19T11:59:15","modified_gmt":"2023-04-19T11:59:15","slug":"how-to-choose-the-right-merch-packaging","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/how-to-choose-the-right-merch-packaging\/","title":{"rendered":"How to choose the right merch packaging"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Choosing the right merch packaging is crucial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember Will Rogers\u2019 words: \u201cYou never get a second chance to make a first impression.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re doing business, first impressions almost always last. If you gave your customers or your partners a bad one, then that\u2019s that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you want your customers to have a good first impression of your products and your business, the best way to do it is to have good packaging for them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I know it\u2019s a hassle and causes a lot of money, but if you want to sell well, that\u2019s what you have to do.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a35f3da7b863\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a35f3da7b863\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/how-to-choose-the-right-merch-packaging\/#why-product-packaging-is-necessary\" >WHY PRODUCT PACKAGING IS NECESSARY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/how-to-choose-the-right-merch-packaging\/#a-good-product-packaging-should-do-the-following\" >A GOOD PRODUCT PACKAGING SHOULD DO THE FOLLOWING:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/how-to-choose-the-right-merch-packaging\/#1-attract-attention\" >#1. ATTRACT ATTENTION<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/how-to-choose-the-right-merch-packaging\/#2-fits-target-customers-design-preference\" >#2. FITS TARGET CUSTOMERS\u2019 DESIGN PREFERENCE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/how-to-choose-the-right-merch-packaging\/#3-pass-the-child-test\" >#3. PASS THE CHILD TEST<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/how-to-choose-the-right-merch-packaging\/#4-amplify-your-brand\" >#4. AMPLIFY YOUR BRAND<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/how-to-choose-the-right-merch-packaging\/#things-to-consider-when-deciding-on-the-packaging\" >THINGS TO CONSIDER WHEN DECIDING ON THE PACKAGING<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/how-to-choose-the-right-merch-packaging\/#budget\" >BUDGET<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/how-to-choose-the-right-merch-packaging\/#shipping\" >SHIPPING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/how-to-choose-the-right-merch-packaging\/#ease-of-opening\" >EASE OF OPENING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/how-to-choose-the-right-merch-packaging\/#material\" >MATERIAL<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/how-to-choose-the-right-merch-packaging\/#the-type-of-packaging-material-that-works-best\" >THE TYPE OF PACKAGING MATERIAL THAT WORKS BEST<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/how-to-choose-the-right-merch-packaging\/#paper\" >PAPER<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/how-to-choose-the-right-merch-packaging\/#cardboard\" >CARDBOARD<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/how-to-choose-the-right-merch-packaging\/#plastic\" >PLASTIC<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/how-to-choose-the-right-merch-packaging\/#better-take-advantage-of-custom-product-packaging\" >BETTER TAKE ADVANTAGE OF CUSTOM PRODUCT PACKAGING<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"why-product-packaging-is-necessary\"><\/span><b>WHY PRODUCT PACKAGING IS NECESSARY<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Product packaging<\/strong>\u00a0<\/span><span style=\"font-weight: 400;\">is of course necessary because they are a layer of protection for your product, most especially when they\u2019re fragile.<\/span><\/p>\n<p><span style=\"font-size: 1rem;\">But it&#8217;s definitely more than that.<\/span><\/p>\n<p><span style=\"font-size: 1rem;\">P<\/span>roduct packaging<span style=\"font-size: 1rem;\"> is also a way to market your product and business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be deemed a packaging that\u2019s great for marketing, here are four goals it needs to accomplish.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"a-good-product-packaging-should-do-the-following\"><\/span><b>A GOOD PRODUCT PACKAGING SHOULD DO THE FOLLOWING:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"1-attract-attention\"><\/span><b>#1. ATTRACT ATTENTION<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35987\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/ATTRACRION-ATTENTION.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/ATTRACRION-ATTENTION.jpg 612w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/ATTRACRION-ATTENTION-300x200.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/ATTRACRION-ATTENTION-600x400.jpg 600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">How will it be good for marketing if it\u2019s not attracting people and standing out, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> For your packaging to stand out and grab customers\u2019 attention, you gotta make it visually appealing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Anything pleasing to the eyes would make heads turn, so you make sure it\u2019s\u00a0 something unique and attention-grabbing.<\/span><\/p>\n<p>How to do this exactly?<\/p>\n<p>Well, you can experiment with color, material, and design. However, if you want to be sure, you should hire an art director and graphic designer.<\/p>\n<p>_________________________________________________________________<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2-fits-target-customers-design-preference\"><\/span><b>#2. <\/b><b>FITS TARGET CUSTOMERS\u2019 DESIGN PREFERENCE<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35999\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/Target-Customers-Design-Preference.jpg\" alt=\"\" width=\"600\" height=\"413\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/Target-Customers-Design-Preference.jpg 612w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/Target-Customers-Design-Preference-300x206.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Most consumers tend to buy or get attracted to more visually calming designs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this depends on the demographic of your customers so you have to study them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might also want to do several designs and conduct a survey to get a better idea of the taste of your market, s<\/span><span style=\"font-weight: 400;\">o the next time you release a new product you know what type of design to have on them.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3-pass-the-child-test\"><\/span><b>#3. PASS THE CHILD TEST<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35988\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/PASS-OF-THE-CHILD-TEST.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/PASS-OF-THE-CHILD-TEST.jpg 360w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/PASS-OF-THE-CHILD-TEST-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This test confirms if your packaging stands out and if it&#8217;s distinctive as well as memorable. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To pass this unique test, a five year. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea driving this unique test is that your packaging should be recognized in a store by a 5-year-old who only knows its appearance.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4-amplify-your-brand\"><\/span><b>#4. <\/b><b>AMPLIFY YOUR BRAND<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35989\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/AMPLIFY-YOUR-BRAND.jpg\" alt=\"\" width=\"600\" height=\"260\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/AMPLIFY-YOUR-BRAND.jpg 530w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/AMPLIFY-YOUR-BRAND-300x130.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The purpose of all the above goals is to amplify people\u2019s awareness of your brand. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from it standing out and being visually unique, you have to keep in mind to incorporate your brand, too. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to have some kind of element in your packaging that also markets not just the product within it, but also you and your brand.<\/span><\/p>\n<p><strong>Related Article:<\/strong><\/p>\n<p class=\"entry-title\"><strong><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/marketing-tips-artist-build-brand\/\">Marketing Tips For Every Artist Trying To Build A Brand<\/a><\/strong><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"things-to-consider-when-deciding-on-the-packaging\"><\/span><b>THINGS TO CONSIDER WHEN DECIDING ON THE PACKAGING<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to the four goals, you need to accomplish there are also things you have to consider when you decide on packaging for your product.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"budget\"><\/span><b>BUDGET<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35991\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/BUDGET.gif\" alt=\"\" width=\"600\" height=\"337\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Just like any other marketing strategy, you will surely be spending money to make it work. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that the budget you have or are provided with will determine what you can and cannot do for your <strong>product packaging<\/strong>. But it sure is best to not go overly expensive with it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are still budget-friendly materials for packaging that are high quality and visually appealing too.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"shipping\"><\/span><b>SHIPPING<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35992\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/TRANSPORTATION-AND-DURABILITY.gif\" alt=\"\" width=\"600\" height=\"450\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Transportation must never be forgotten when we talk of packaging because the longer the transportation, the higher the risk of it, and the product being damaged. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when you think of transportation you must also think of the packaging\u2019s durability. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This allows you to decide on what packaging to have and spend money on, the most durable which is more expensive, or the slightly durable which will be less costly.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"ease-of-opening\"><\/span><b>EASE OF OPENING<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35993\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/EASE-OF-OPENING.gif\" alt=\"\" width=\"600\" height=\"338\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Though one of the main purposes of the packaging is to protect the product inside it, opening it should not give your customers a hard time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if your packaging looks pretty, that is not what the customer paid for so it would be quite frustrating if they will have a difficult time retrieving what they\u2019ve already paid for.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"material\"><\/span><b>MATERIAL<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35994\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/MATERIAL.gif\" alt=\"\" width=\"600\" height=\"450\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Last on the list is the main material you will be having for your packaging. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The material will surely affect your budget as well as how you will be designing it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, some materials are more durable while some are more environmentally friendly. <\/span><span style=\"font-weight: 400;\">This all depends on your brand\u2019s style and the product it will be enclosing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, keep in mind that 68% of consumers said that they\u2019re more likely to choose products with paper or cardboard packaging than those with plastic packages. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover,<a href=\"https:\/\/www.globenewswire.com\/news-release\/2018\/05\/04\/1496881\/0\/en\/New-Survey-Unveils-7-in-10-Consumers-Agree-Packaging-Design-Can-Influence-Purchasing-Decisions.html#:~:text=63%25%20of%20consumers%20said%20that,seem%20premium%20or%20high%20quality.\"> 63% of consumers<\/a> said that paper packaging makes a product look more high\u2013quality.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"the-type-of-packaging-material-that-works-best\"><\/span><b>THE TYPE OF PACKAGING MATERIAL THAT WORKS BEST<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are a lot of different packaging materials that you can choose from. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on the material, you can have different packaging styles that may well be perfect for your products and brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Finding the right one will surely be a hassle so let us help. Here are some of the most utilized and popular materials.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"paper\"><\/span><b>PAPER<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35995\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/PAPER.gif\" alt=\"\" width=\"600\" height=\"497\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Paper as we all know is a biodegradable material. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that packaging made with it will appeal to those environment-conscious customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, it has a lot of space for you to get creative or simply display your logo and name at the center.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The downside of this material is that it\u2019s not durable as the other materials to be discussed. It will be less durable the thinner the paper gets so it will likely tear if your product has sharp edges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some examples of how paper is made into packaging:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>PAPER BAGS<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36003\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/a6b9c4c2f598afbc92d0f323f79cf4c8.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/a6b9c4c2f598afbc92d0f323f79cf4c8.jpg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/a6b9c4c2f598afbc92d0f323f79cf4c8-300x300.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/a6b9c4c2f598afbc92d0f323f79cf4c8-150x150.jpg 150w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/a6b9c4c2f598afbc92d0f323f79cf4c8-768x768.jpg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/a6b9c4c2f598afbc92d0f323f79cf4c8-600x600.jpg 600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>PAPER ENVELOPE<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36008\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/02-1.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/02-1.jpg 720w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/02-1-300x200.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/02-1-600x400.jpg 600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>THE PAPER BAG ZIP-LOCK<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36009\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/02-2.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/02-2.jpg 720w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/02-2-300x200.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/02-2-600x400.jpg 600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>PADDED MAILER<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36002\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/443f7659d61abbac906b5b407d9e8a5d.jpg\" alt=\"\" width=\"600\" height=\"518\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/443f7659d61abbac906b5b407d9e8a5d.jpg 825w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/443f7659d61abbac906b5b407d9e8a5d-300x259.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/443f7659d61abbac906b5b407d9e8a5d-768x663.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>_________________________________________________________________<\/p>\n<h4><span class=\"ez-toc-section\" id=\"cardboard\"><\/span><b>CARDBOARD<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35996\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/CARDBOARD.gif\" alt=\"How to choose the right merch packaging\" width=\"600\" height=\"450\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cardboards are, of course, made of paper, but they are far more durable than the previous material. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why a lot of businesses opt to have this for their packaging instead of paper, even when it costs more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And since it\u2019s made of paper, it easily degrades perfectly for your eco-friendly image, if you are going for that. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are three different box packaging examples, and they each have distinct features.<\/span><\/p>\n<p><strong>Related Article:<\/strong><\/p>\n<p class=\"entry-title\"><strong><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/print-options-cardboard-cd-packaging-digipaks-cd-wallets-jackets\/\">Print Options For Cardboard Packaging ( Digipaks, CD Wallets, Jackets)<\/a><\/strong><\/p>\n<div class=\"entry-meta\"><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>PAPERBOARD BOXES<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36012\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/350gsm-brown-paperboard-packaging-kraft-box-easy-assembly-80x80x80mm-handmade-gift-package-box-50pcs-lot.jpg\" alt=\"How to choose the right merch packaging\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/350gsm-brown-paperboard-packaging-kraft-box-easy-assembly-80x80x80mm-handmade-gift-package-box-50pcs-lot.jpg 960w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/350gsm-brown-paperboard-packaging-kraft-box-easy-assembly-80x80x80mm-handmade-gift-package-box-50pcs-lot-300x300.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/350gsm-brown-paperboard-packaging-kraft-box-easy-assembly-80x80x80mm-handmade-gift-package-box-50pcs-lot-150x150.jpg 150w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/350gsm-brown-paperboard-packaging-kraft-box-easy-assembly-80x80x80mm-handmade-gift-package-box-50pcs-lot-768x768.jpg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/350gsm-brown-paperboard-packaging-kraft-box-easy-assembly-80x80x80mm-handmade-gift-package-box-50pcs-lot-600x600.jpg 600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This type of box is made using coated chipboard and though it looks thin, it is sturdy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you plan on printing a lot on your packaging, then this might be the one. It is easy to print high-quality graphics and text on it.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CORRUGATED CARDBOARD BOXES<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36005\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/collage-of-samples1.png\" alt=\"How to choose the right merch packaging\" width=\"600\" height=\"348\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/collage-of-samples1.png 1200w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/collage-of-samples1-300x174.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/collage-of-samples1-1024x593.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/collage-of-samples1-768x445.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you want maximum protection for your products, this, along with layers of bubble wrap, will be the best. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is perfect for those products that will need to be shipped to longer distances.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>RIGID BOXES<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36010\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/7ae73efe4c50580e061849ef2d5b5ea4_XL.jpg\" alt=\"How to choose the right merch packaging\" width=\"600\" height=\"450\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/7ae73efe4c50580e061849ef2d5b5ea4_XL.jpg 1200w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/7ae73efe4c50580e061849ef2d5b5ea4_XL-300x225.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/7ae73efe4c50580e061849ef2d5b5ea4_XL-1024x768.jpg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/7ae73efe4c50580e061849ef2d5b5ea4_XL-768x576.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This box is made of compressed paperboards that are four times thicker than the normal ones. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is far more durable than the corrugated cardboard box, however, it will not be wise to have it for products with a long shipment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since they\u2019re costly, they are mostly used to package expensive products like jewelry and smartphones.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<h4><span class=\"ez-toc-section\" id=\"plastic\"><\/span><b>PLASTIC<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35997\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/PLASTIC.gif\" alt=\"How to choose the right merch packaging\" width=\"600\" height=\"451\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Last is plastic and it is the most durable material out of the three, though it depends on the thickness and mixture of the plastic. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">T<\/span><span style=\"font-weight: 400;\">he drawback is that it\u2019s more expensive than the ones mentioned before. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, it is not great for the environment since it\u2019s non-biodegradable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are examples of how plastic is used as packaging:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>PLASTIC BOXES<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36006\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/pet-packaging-boxes-500x500-1.jpg\" alt=\"How to choose the right merch packaging\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/pet-packaging-boxes-500x500-1.jpg 500w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/pet-packaging-boxes-500x500-1-300x300.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/pet-packaging-boxes-500x500-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>POLY BAGS<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36007\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/plain-poly-bag-500x500-1.jpg\" alt=\"How to choose the right merch packaging\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/plain-poly-bag-500x500-1.jpg 500w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/plain-poly-bag-500x500-1-300x300.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/plain-poly-bag-500x500-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>POLY MAILERS<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36011\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/7b9d6b339ba77605e63210ad51268b70.jpg\" alt=\"How to choose the right merch packaging\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/7b9d6b339ba77605e63210ad51268b70.jpg 500w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/7b9d6b339ba77605e63210ad51268b70-300x300.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/7b9d6b339ba77605e63210ad51268b70-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">All of these materials have their advantages so it depends on your taste. But if we take into consideration the trends, it would be best to go with eco-friendly materials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Especially since some consumers have a higher chance of buying those that are packed in paper or cardboard.<\/span><\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/cardboard-tshirt-packaging-rock-socks\/\"><strong>More Cardboard T-Shirt Packaging That Will Rock Your Socks Off<\/strong><\/a><\/p>\n<div class=\"entry-meta\">\n<p class=\"entry-title\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/types-carton-tshirt-packaging-cheap-easy\/\"><strong>Creative Cardboard T-Shirt Packaging That Are So Cheap And Easy To Make<\/strong><\/a><\/p>\n<\/div>\n<p>_________________________________________________________________<\/p>\n<h3><span class=\"ez-toc-section\" id=\"better-take-advantage-of-custom-product-packaging\"><\/span><b>BETTER TAKE ADVANTAGE OF CUSTOM PRODUCT PACKAGING<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35998\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/Better-Take-Advantage-of-Custom-Product-Packaging.jpg\" alt=\"How to choose the right merch packaging\" width=\"600\" height=\"344\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/Better-Take-Advantage-of-Custom-Product-Packaging.jpg 698w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2022\/07\/Better-Take-Advantage-of-Custom-Product-Packaging-300x172.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The packaging examples I have provided for this article may have had you worried. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I know, they\u2019re boring and too plain, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, you\u2019ve got nothing to worry really, because there are already companies that offer<strong> custom product packaging<\/strong>. This means that you get to customize how your packaging will look.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s even better is that some even go farther than just having you customize what to print on them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Some offer you to create your <strong>unique packaging<\/strong>, just give them the instructions if you already figured out how to make it and are just too lazy to do it on your own.<\/span><\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<p class=\"entry-title\"><strong><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/tshirt-packaging-unique-want-buy-tee\/\">T-Shirt Packaging So Unique You\u2019d Wan\u2019t To Buy Them All<\/a><\/strong><\/p>\n<p class=\"entry-title\"><strong><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/deadly-sins-packaging-product\/\">Packaging: 5 Deadly Sins In Packaging Your Product<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">So I\u2019ve laid out everything for you. It\u2019s your turn to weigh and make the decision. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck and may your choices be the best choice for your business.<\/span><\/p>\n<p>_________________________________________________________________<\/p>\n<p><b><i>James Hill<\/i><\/b><i>\u00a0is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole\u2019s The Way It Is. He is now helping indie artists with branding and manufacturing through his company\u00a0<\/i><a href=\"https:\/\/www.unifiedmanufacturing.com\/\" target=\"_self\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\"><span class=\"s1\"><b><i>Unified Manufacturing<\/i><\/b><\/span><\/a><i>, a CD\/DVD,\u00a0<a href=\"https:\/\/www.unifiedmanufacturing.com\/vinyl-pressing\" target=\"_self\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\">custom vinyl records<\/a> and merch company in LA.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing the right merch packaging is crucial. Remember Will Rogers\u2019 words: \u201cYou never get a second chance to make a first impression.\u201d When you\u2019re doing business, first impressions almost always last. If you gave your customers or your partners a bad one, then that\u2019s that. So if you want your customers to have a good [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18,25,7],"tags":[],"class_list":["post-35980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-band-merch","category-custom-merch","category-graphic-design","category-packaging-design"],"contentshake_article_id":"","_links":{"self":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/35980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/comments?post=35980"}],"version-history":[{"count":18,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/35980\/revisions"}],"predecessor-version":[{"id":37420,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/35980\/revisions\/37420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media\/36036"}],"wp:attachment":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media?parent=35980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/categories?post=35980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/tags?post=35980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}