{"id":32666,"date":"2021-07-28T02:21:16","date_gmt":"2021-07-28T02:21:16","guid":{"rendered":"https:\/\/www.unifiedmanufacturing.com\/blog\/?p=32666"},"modified":"2021-09-24T14:37:52","modified_gmt":"2021-09-24T14:37:52","slug":"band-merch-statistics-how-you-can-use-data-to-choose-what-merch-to-sell","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/band-merch-statistics-how-you-can-use-data-to-choose-what-merch-to-sell\/","title":{"rendered":"Band Merch statistics- How you can use data to choose what merch to sell"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you want to sell merch, it&#8217;s not enough that you make wonderful designs, you gotta know some basic band merch statistics!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Merchandise has been a great help to numerous people from different fields of business, but most especially the music industry. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With music streaming becoming the norm of today\u2019s generation, musicians\u2019 <a href=\"https:\/\/www.statista.com\/statistics\/186772\/album-shipments-in-the-us-music-industry-since-1999\/\">revenue for physical album<\/a> releases have been decreasing every year.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32667\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-18-at-12.13.50-PM.png\" alt=\"\" width=\"600\" height=\"439\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-18-at-12.13.50-PM.png 815w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-18-at-12.13.50-PM-300x219.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-18-at-12.13.50-PM-768x562.png 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-18-at-12.13.50-PM-420x307.png 420w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The sad thing is that <a href=\"https:\/\/www.nme.com\/news\/music\/new-figures-show-how-many-streams-artists-need-to-earn-minimum-wage-2649715\">royalties from streaming is too cheap<\/a>. It takes 3,114 plays on Spotify for you to earn minimum wage in the US. And god knows how hard it is to even get 1,000 plays in a month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why <a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/?s=band+merchandise\">band merchandise<\/a> has become extremely important for musicians. If done right, you can get even more revenue from merch than from album sales.<\/span><\/p>\n<p><strong>[BTW, if you&#8217;re planning to make on-demand merch items that you can order one piece at a time, and delivered straight to your fans as if you&#8217;re the one sending them, go to our sister company <a href=\"http:\/\/www.swaggin.com\">swaggin.com<\/a>]<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_19 counter-hierarchy counter-decimal ez-toc-light-blue\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/band-merch-statistics-how-you-can-use-data-to-choose-what-merch-to-sell\/#how-merchandise-helps-you\" title=\"HOW MERCHANDISE HELPS YOU\">HOW MERCHANDISE HELPS YOU<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/band-merch-statistics-how-you-can-use-data-to-choose-what-merch-to-sell\/#merch-statistics-and-data-you-should-know\" title=\"MERCH STATISTICS AND DATA YOU SHOULD KNOW\">MERCH STATISTICS AND DATA YOU SHOULD KNOW<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/band-merch-statistics-how-you-can-use-data-to-choose-what-merch-to-sell\/#what-is-the-profit-margin\" title=\"What is the profit margin?\">What is the profit margin?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/band-merch-statistics-how-you-can-use-data-to-choose-what-merch-to-sell\/#make-your-own-merch-stats-and-data\" title=\"MAKE YOUR OWN MERCH STATS AND DATA\">MAKE YOUR OWN MERCH STATS AND DATA<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/band-merch-statistics-how-you-can-use-data-to-choose-what-merch-to-sell\/#tips-when-adding-items-to-your-merch-table\" title=\"TIPS WHEN ADDING ITEMS TO YOUR MERCH TABLE\">TIPS WHEN ADDING ITEMS TO YOUR MERCH TABLE<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/band-merch-statistics-how-you-can-use-data-to-choose-what-merch-to-sell\/#check-the-items-demand\" title=\"Check the items\u2019 demand\">Check the items\u2019 demand<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/band-merch-statistics-how-you-can-use-data-to-choose-what-merch-to-sell\/#know-what-your-fans-want\" title=\"Know what your fans want\">Know what your fans want<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/band-merch-statistics-how-you-can-use-data-to-choose-what-merch-to-sell\/#consider-giving-them-away-or-having-them-in-package-deals\" title=\"Consider giving them away or having them in package deals\">Consider giving them away or having them in package deals<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"how-merchandise-helps-you\"><\/span><b>HOW MERCHANDISE HELPS YOU<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32676\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/HOW-MERCHANDISE-HELPS-1024x536.png\" alt=\"\" width=\"600\" height=\"314\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/HOW-MERCHANDISE-HELPS-1024x536.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/HOW-MERCHANDISE-HELPS-300x157.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/HOW-MERCHANDISE-HELPS-768x402.png 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/HOW-MERCHANDISE-HELPS-1536x804.png 1536w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/HOW-MERCHANDISE-HELPS-2048x1072.png 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To put it bluntly: It&#8217;s a good source of income.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can get a couple to hundreds of thousands of dollars per t-shirt or mug design if you promote it well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it doesn&#8217;t end there. Another thing is its promotional advantage that helps the artist or business market their service or product. A person who buys your merch and wears it is basically a walking ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These advantages depend on how you utilize them of course because a merch may or may not attract people\u2019s attention. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It still depends on what merch you release and if it&#8217;s truly worth spending money on.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"merch-statistics-and-data-you-should-know\"><\/span><b>MERCH STATISTICS AND DATA YOU SHOULD KNOW<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is how merch stats and data enter the game. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many musicians forget to consider data and instead focus on designs and the artistic side of it resulting in a failed promotional <a href=\"https:\/\/www.unifiedmanufacturing.com\/products\/custom-t-shirts\">custom band merch<\/a> release and more-expense-less-revenue situation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Merch statistics help musicians and people in business to know what merch type sells well to the masses. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can even present what price range is best for a certain merch product which helps them decide on a production plant that meets their standards and price range.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With all the talk I did with merch statistics, let me present some past statistics and data based on musician merch releases. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A disclaimer though, the sets of data to be presented are from 2014 and 2017 so they may not be as relevant as before.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32675\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/MERCH-STATISTICS-AND-DATA.png\" alt=\"\" width=\"600\" height=\"410\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/MERCH-STATISTICS-AND-DATA.png 660w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/MERCH-STATISTICS-AND-DATA-300x205.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.indieonthemove.com\/blog\/2017\/12\/the-top-20-most-profitable-merch-items\"><span style=\"font-weight: 400;\">Indie on the Move<\/span><\/a><span style=\"font-weight: 400;\"> (Original: Jakprints), 2017<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The graph above shows the merch item\u2019s average profit margin, something that you need to know, especially for those who\u2019re just starting <a href=\"https:\/\/www.unifiedmanufacturing.com\/products\/custom-t-shirts\">custom band merch<\/a> releases.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-the-profit-margin\"><\/span><b>What is the profit margin?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/What-is-the-profit-margin.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32677\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/What-is-the-profit-margin.webp\" alt=\"\" width=\"600\" height=\"443\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For people who\u2019re just delving into the world of business, this can be quite a headache. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The margin is a ratio or percentage of the profit generated for each dollar sale. But to explain it simply, profit margin helps us know how much of a business\u2019 total sales are actually being kept by the company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With statistics like this, you can identify what merch items have low expenses while having high margins. Just like the two items, <a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/?s=stickers\">stickers<\/a> and <a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/?s=patches\">patches<\/a>, you can easily rule out that they are low-expensed merchandise since they\u2019re small. With a very high margin like that, it would be great to sell merch like that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But only deciding based on profit margin is quite risky. So I suggest you also try to know the level of demand of these items. Knowing both will greatly aid in having the best decision on what to sell and how you will sell them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best combo is when you find <a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/?s=merch+items\">merch items<\/a> with high profit margin and high demand. That\u2019s like hitting a jackpot!<\/span><\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Alternative<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tank Top<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sweatshirt<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zip-Up Hoodie<\/span><\/td>\n<td><b>Country<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tank Top<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Long Sleeve Shirt<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Koozie<\/span><\/td>\n<td><b>Rock<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tank Top<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CD<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zip-Up Hoodie<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Pop<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tank Top<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zip-Up Hoodie<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Program<\/span><\/td>\n<td><b>Singer\/Songwriter<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Zip-Up Hoodie<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poster<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wristband<\/span><\/td>\n<td><b>Christian<\/b><\/p>\n<p><span style=\"font-weight: 400;\">CD<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zip-Up Hoodie<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jersey<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Hip Hop<\/b><\/p>\n<p><span style=\"font-weight: 400;\">CD<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pullover Hoodie<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tank Top<\/span><\/td>\n<td><b>Electronic<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tank Top<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pullover Hoodie<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vinyl<\/span><\/td>\n<td><b>Punk<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tank Top<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CD<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hat<\/span><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><b>Metal<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tank Top<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Long Sleeve Shirt<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CD<\/span><\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.atvenu.com\/post\/atvenus-revenue-per-heads-and-merch-items-by-genre\"><span style=\"font-weight: 400;\">atVenu<\/span><\/a><span style=\"font-weight: 400;\">, 2014<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The data shown above is composed of the top three merch items that make up most of each genre\u2019s revenue. With this data, both atVenu and musicians know what merch item to double productions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though this may be from 7 years ago, you can still study this data and know what fans of a certain genre want.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"make-your-own-merch-stats-and-data\"><\/span><b>MAKE YOUR OWN MERCH STATS AND DATA<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32679\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/MAKE-YOUR-OWN-MERCH-STATS-AND-DATA2.jpeg\" alt=\"\" width=\"600\" height=\"419\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/MAKE-YOUR-OWN-MERCH-STATS-AND-DATA2.jpeg 863w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/MAKE-YOUR-OWN-MERCH-STATS-AND-DATA2-300x210.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/MAKE-YOUR-OWN-MERCH-STATS-AND-DATA2-768x537.jpeg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There has been no recent merch stats and data published by any company or business people so I suggest you make your own. But stats and data like that would only be very helpful to you. Other musicians can infer from your data but it would not be as helpful as it is to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve been releasing merch recently then you already have reliable bases for your merch stats. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It would be very helpful to know what merch items did great and what did not. Moreover, you could compare stats from different releases which will point out what merch revenues are consistent and which are fluctuating.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to start production for a new merch item then having your own stats for it will surely help you decide on continuing or stopping production, and increasing or decreasing the number of merch items.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"tips-when-adding-items-to-your-merch-table\"><\/span><b>TIPS WHEN ADDING ITEMS TO YOUR MERCH TABLE<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"check-the-items-demand\"><\/span><b>Check the items\u2019 demand<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Go check statistics and data. Learn from your previous sales or other band&#8217;s sales. Knowing an item&#8217;s demand will help you decide on taking the risk or not.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32681\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Check-the-items-demand.png\" alt=\"\" width=\"600\" height=\"258\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Check-the-items-demand.png 987w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Check-the-items-demand-300x129.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Check-the-items-demand-768x330.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you want to test it out, you may also check its demand by ordering a short-run of the merch, maybe a hundred or so units will be best to know if it has a low or high demand from your fans.<\/span><\/p>\n<p>Hey, we do <a href=\"https:\/\/www.unifiedmanufacturing.com\/products\/12-inch-vinyl-single-jackets\">short run vinyl pressing <\/a>and more!<\/p>\n<p><span style=\"font-weight: 400;\"> Another way is to have a pre-order period on your website, where fans can pre-order and you can have an exact number to order from your supplier.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32680\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/pre-order-period-WEBSITE.jpeg\" alt=\"\" width=\"600\" height=\"312\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/pre-order-period-WEBSITE.jpeg 697w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/pre-order-period-WEBSITE-300x156.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"know-what-your-fans-want\"><\/span><b>Know what your fans want<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For you to know what your fans want, you can actually ask them directly about it. Fans love communicating with their favorite artists.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32682\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/KNOW-WHAT-YOUR-FANS-WANT.jpg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/KNOW-WHAT-YOUR-FANS-WANT.jpg 960w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/KNOW-WHAT-YOUR-FANS-WANT-300x169.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/KNOW-WHAT-YOUR-FANS-WANT-768x432.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With all the social media sites available, it would be easier to communicate. And if you have a mailing list, you can use that too.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"consider-giving-them-away-or-having-them-in-package-deals\"><\/span><b>Consider giving them away or having them in package deals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re thinking of adding a cheap item, then you can have them as give away merch instead or have them added to a package. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you want to add stickers, then you can add them to your <a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/?s=CDs\">CDs<\/a> or vinyl albums, or maybe to your already existing package.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32683\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Consider-giving-them-away-or-having-them-in-package-deals.jpeg\" alt=\"\" width=\"600\" height=\"560\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Consider-giving-them-away-or-having-them-in-package-deals.jpeg 907w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Consider-giving-them-away-or-having-them-in-package-deals-300x280.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Consider-giving-them-away-or-having-them-in-package-deals-768x716.jpeg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a lot of things merch stats can help you with, not just with the type of merch you can produce and release, but also what type of designs would attract a certain music genre fan. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you\u2019re planning to or have been releasing merch items, then I suggest you utilize them or make your own. Data is power.<\/span><\/p>\n<p>________________________________________________________________________<\/p>\n<p><b><i>James Hill<\/i><\/b><i>\u00a0is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole\u2019s The Way It Is. He is now helping indie artists with branding and manufacturing through his company\u00a0<\/i><a href=\"https:\/\/www.unifiedmanufacturing.com\/\" target=\"_self\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\"><span class=\"s1\"><b><i>Unified Manufacturing<\/i><\/b><\/span><\/a><i>, a CD\/DVD,\u00a0<a href=\"https:\/\/www.unifiedmanufacturing.com\/vinyl-pressing\" target=\"_self\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\">custom vinyl records<\/a>\u00a0and merch company in LA.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to sell merch, it&#8217;s not enough that you make wonderful designs, you gotta know some basic band merch statistics! Merchandise has been a great help to numerous people from different fields of business, but most especially the music industry. With music streaming becoming the norm of today\u2019s generation, musicians\u2019 revenue for physical [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,27,376,7478,18,375,377,7490],"tags":[],"class_list":["post-32666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copyright-music-bands","category-custom-band-merch","category-custom-buttons-and-pins","category-custom-cassette-tapes","category-custom-merch","category-custom-patch-maker","category-embroidered-patches","category-marketing-collateral"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Band Merch statistics- How you can use data to choose what merch to sell - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"If you want to sell merch, it&#039;s not enough that you make wonderful designs, you gotta know some basic band merch statistics! 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