{"id":32631,"date":"2021-07-20T14:00:57","date_gmt":"2021-07-20T14:00:57","guid":{"rendered":"https:\/\/www.unifiedmanufacturing.com\/blog\/?p=32631"},"modified":"2021-09-29T14:32:00","modified_gmt":"2021-09-29T14:32:00","slug":"20-music-marketing-essentials-every-musician-should-have-in-2021","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/","title":{"rendered":"20 Music Marketing Essentials Every Musician Should Have in 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Since the pandemic, the music industry had some significant changes, and this can make it hard to walk through music\u2019s promotion in 2021 or even 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While artists can&#8217;t do much of physical promotions, the internet has offered them flexibility. Without gigs, live shows, or concerts, musicians have to find other ways to gain more listeners and fans, and they found it through the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But not everything needs to be digital though, keep that in mind.<\/span><\/p>\n<p>If you&#8217;re a musician wanting to promote during these strange times (and you should!), here are some basic items that should be on your list:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_19 counter-hierarchy counter-decimal ez-toc-light-blue\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#having-your-own-website-is-a-must\" title=\"HAVING YOUR OWN WEBSITE IS A MUST\">HAVING YOUR OWN WEBSITE IS A MUST<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#build-your-mailing-list\" title=\"BUILD YOUR MAILING LIST\">BUILD YOUR MAILING LIST<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#content-is-everything\" title=\"CONTENT IS EVERYTHING\">CONTENT IS EVERYTHING<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#remember-platforms-are-different-from-one-another\" title=\"REMEMBER: PLATFORMS ARE DIFFERENT FROM ONE ANOTHER\">REMEMBER: PLATFORMS ARE DIFFERENT FROM ONE ANOTHER<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#social-platform-features-are-available-use-them\" title=\"SOCIAL PLATFORM FEATURES ARE AVAILABLE, USE THEM!\">SOCIAL PLATFORM FEATURES ARE AVAILABLE, USE THEM!<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#dont-dismiss-tiktok\" title=\"DON&#8217;T DISMISS TIKTOK\">DON&#8217;T DISMISS TIKTOK<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#let-your-fans-know-youre-cooking-up-something\" title=\"LET YOUR FANS KNOW YOU\u2019RE COOKING UP SOMETHING\">LET YOUR FANS KNOW YOU\u2019RE COOKING UP SOMETHING<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#post-teasers\" title=\"POST TEASERS\">POST TEASERS<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#maybe-have-a-music-video\" title=\"MAYBE HAVE A MUSIC VIDEO\">MAYBE HAVE A MUSIC VIDEO<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#get-your-songs-added-to-playlists\" title=\"GET YOUR SONGS ADDED TO PLAYLISTS\">GET YOUR SONGS ADDED TO PLAYLISTS<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#prepare-your-very-own-electronic-press-kit\" title=\"PREPARE YOUR VERY OWN ELECTRONIC PRESS KIT\">PREPARE YOUR VERY OWN ELECTRONIC PRESS KIT<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#send-your-music-to-blogs\" title=\"SEND YOUR MUSIC TO BLOGS\">SEND YOUR MUSIC TO BLOGS<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#generate-and-share-your-smartlink\" title=\"GENERATE AND SHARE YOUR SMARTLINK\">GENERATE AND SHARE YOUR SMARTLINK<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#collaborations-can-be-another-way\" title=\"COLLABORATIONS CAN BE ANOTHER WAY\">COLLABORATIONS CAN BE ANOTHER WAY<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#contact-local-radio-stations\" title=\"CONTACT LOCAL RADIO STATIONS\">CONTACT LOCAL RADIO STATIONS<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#guest-in-a-podcast-or-have-your-own-podcast\" title=\"GUEST IN A PODCAST OR HAVE YOUR OWN PODCAST\">GUEST IN A PODCAST OR HAVE YOUR OWN PODCAST<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#local-advertising-will-never-be-outdated\" title=\"LOCAL ADVERTISING WILL NEVER BE OUTDATED\">LOCAL ADVERTISING WILL NEVER BE OUTDATED<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#release-merchandise\" title=\"RELEASE MERCHANDISE\">RELEASE MERCHANDISE<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#release-limited-physical-albums\" title=\"RELEASE LIMITED PHYSICAL ALBUMS\">RELEASE LIMITED PHYSICAL ALBUMS<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/#do-gigs-and-live-shows\" title=\"DO GIGS AND LIVE SHOWS\">DO GIGS AND LIVE SHOWS<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"having-your-own-website-is-a-must\"><\/span><b>HAVING YOUR OWN WEBSITE IS A MUST<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32633\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/HAVING-YOUR-OWN-WEBSITE-WOULD-BE-GREAT2-1024x1024.jpeg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/HAVING-YOUR-OWN-WEBSITE-WOULD-BE-GREAT2-1024x1024.jpeg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/HAVING-YOUR-OWN-WEBSITE-WOULD-BE-GREAT2-300x300.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/HAVING-YOUR-OWN-WEBSITE-WOULD-BE-GREAT2-150x150.jpeg 150w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/HAVING-YOUR-OWN-WEBSITE-WOULD-BE-GREAT2-768x768.jpeg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/HAVING-YOUR-OWN-WEBSITE-WOULD-BE-GREAT2-600x600.jpeg 600w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/HAVING-YOUR-OWN-WEBSITE-WOULD-BE-GREAT2.jpeg 1378w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Having a website of your own, is a must 20 years ago. If you still don&#8217;t have one, then you better rush to have one because this is where everything about you and your music would be found. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">From your bio, music, videos, photos to future projects, it\u2019s all put in your website, so this will be of great help to your fans and fans-to-be. <\/span><span style=\"font-weight: 400;\">Moreover, this is where fans can look up your tour list and the merch you sell.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"build-your-mailing-list\"><\/span><b>BUILD YOUR MAILING LIST<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32634\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/BUILD-YOUR-MAILING-LIST-.png\" alt=\"\" width=\"600\" height=\"294\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/BUILD-YOUR-MAILING-LIST-.png 785w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/BUILD-YOUR-MAILING-LIST--300x147.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/BUILD-YOUR-MAILING-LIST--768x377.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Since fans and fans-to-be would be visiting your website, I suggest adding a mailing list sign-up form on it. A mailing list is a very important list you have to grow for it is your direct link to fans. You can promote your music by sending them emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To build and expand it, you can give some incentives like behind-the-scenes and such to those who would be signing up. And you can use companies like <\/span><a href=\"https:\/\/mailchimp.com\/\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/a><span style=\"font-weight: 400;\"> to send out emails to your list.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"content-is-everything\"><\/span><b>CONTENT IS EVERYTHING<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32635\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/CONTENT-IS-EVERYTHING.jpeg\" alt=\"\" width=\"600\" height=\"318\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/CONTENT-IS-EVERYTHING.jpeg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/CONTENT-IS-EVERYTHING-300x159.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/CONTENT-IS-EVERYTHING-768x407.jpeg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/CONTENT-IS-EVERYTHING-1020x543.jpeg 1020w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Content is something that you should prepare well for. It\u2019s the heart of your promotions. And it\u2019s what pulls in fans. To make quality content, it should have a story or something that would relate to your audience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"remember-platforms-are-different-from-one-another\"><\/span><b>REMEMBER: PLATFORMS ARE DIFFERENT FROM ONE ANOTHER<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32637\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Facebook-Instagram-Twitter-YouTube-and-TikTok.png\" alt=\"\" width=\"600\" height=\"331\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Facebook-Instagram-Twitter-YouTube-and-TikTok.png 700w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Facebook-Instagram-Twitter-YouTube-and-TikTok-300x165.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Facebook, Instagram, Twitter, YouTube, and TikTok are different from each other. They have different spaces and algorithms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Twitter, we have the text message type of posts, while Instagram is photo-centric. TikTok is more on short videos while YouTube can have longer videos. And as for Facebook it&#8217;s a mixture of all the other platforms.<\/span><\/p>\n<p>Identify your target audience and choose just one or two platforms to focus on.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"social-platform-features-are-available-use-them\"><\/span><b>SOCIAL PLATFORM FEATURES ARE AVAILABLE, USE THEM!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32638\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/social-platforms-like-lives-my-days-stories-messaging-1024x536.jpeg\" alt=\"\" width=\"600\" height=\"314\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/social-platforms-like-lives-my-days-stories-messaging-1024x536.jpeg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/social-platforms-like-lives-my-days-stories-messaging-300x157.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/social-platforms-like-lives-my-days-stories-messaging-768x402.jpeg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/social-platforms-like-lives-my-days-stories-messaging.jpeg 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are many features a social platform has and you can use them for your promotions. And many of these features are available in many social platforms, like lives, my days\/ stories, messaging, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just so you know, Twitter has this new feature called <\/span><a href=\"https:\/\/help.twitter.com\/en\/using-twitter\/spaces\"><span style=\"font-weight: 400;\">Space<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s where you can gather other twitter users, followers or not, and have them listen to you talking or doing whatever on live, much like in a radio.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32639\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/TWITTER-SPACE.png\" alt=\"\" width=\"600\" height=\"334\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/TWITTER-SPACE.png 824w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/TWITTER-SPACE-300x167.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/TWITTER-SPACE-768x428.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"dont-dismiss-tiktok\"><\/span><b>DON&#8217;T DISMISS TIKTOK<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32640\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/TIKTOK-APP.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/TIKTOK-APP.jpg 569w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/TIKTOK-APP-300x300.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/TIKTOK-APP-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You might roll your eyes or cringe at the thought of it but hear me out: people are using it!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok is the most popular social media platform right now with its 12.6 million daily active users. With TikTok focusing on video sharing that mainly uses songs from their catalogue as background for any type of video a user creates. Here\u2019s more discussion on why you should use TikTok to market your music: <\/span><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/why-musicians-should-use-tiktok-hear-us-out-before-you-judge\/\"><span style=\"font-weight: 400;\">Why Musicians Should Use TikTok<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"let-your-fans-know-youre-cooking-up-something\"><\/span><b>LET YOUR FANS KNOW YOU\u2019RE COOKING UP SOMETHING<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32641\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/LET-YOUR-FANS-KNOW-YOURE-COOKING-UP-SOMETHING-768x1024.jpeg\" alt=\"\" width=\"600\" height=\"800\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/LET-YOUR-FANS-KNOW-YOURE-COOKING-UP-SOMETHING-768x1024.jpeg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/LET-YOUR-FANS-KNOW-YOURE-COOKING-UP-SOMETHING-225x300.jpeg 225w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/LET-YOUR-FANS-KNOW-YOURE-COOKING-UP-SOMETHING-1152x1536.jpeg 1152w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/LET-YOUR-FANS-KNOW-YOURE-COOKING-UP-SOMETHING.jpeg 1500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Before the official announcement of the release, maybe months before it, you can subtly tell your fans that you\u2019re working on a project. You can use whatever means, maybe an IG story, a tweet, or something.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Updates like that can be a short clip of the recording studio you\u2019re in with texts that imply your upcoming unannounced project.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"post-teasers\"><\/span><b>POST TEASERS<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32642\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/POST-TEASERS-MUSICIAN-PEPETA-1024x576.jpeg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/POST-TEASERS-MUSICIAN-PEPETA-1024x576.jpeg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/POST-TEASERS-MUSICIAN-PEPETA-300x169.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/POST-TEASERS-MUSICIAN-PEPETA-768x432.jpeg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/POST-TEASERS-MUSICIAN-PEPETA.jpeg 1280w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So after giving a little spoiler to your fans about your upcoming project, you can post these teasers after officially announcing your music release. Teasers can be anything, but most are either photos or videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With photo teasers, you can attach the title of your album, the date of release, and your name on photos from your photoshoot. Video teasers on the other hand can be teasers of your music video, live video, or maybe your gigs.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"maybe-have-a-music-video\"><\/span><b>MAYBE HAVE A MUSIC VIDEO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32643\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/MUSIC-VIDEO--1024x512.jpeg\" alt=\"\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/MUSIC-VIDEO--1024x512.jpeg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/MUSIC-VIDEO--300x150.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/MUSIC-VIDEO--768x384.jpeg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/MUSIC-VIDEO--1536x768.jpeg 1536w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/MUSIC-VIDEO-.jpeg 2000w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To make high quality music videos you will surely need to have a big sum of money to produce one. But there are inexpensive music videos too, much raw and personal, which fans also love.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating a music video, you should have a good story line or maybe some easter eggs here and there. Fans love that because they can actively interact with other fans as they make and share theories and discoveries together.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"get-your-songs-added-to-playlists\"><\/span><b>GET YOUR SONGS ADDED TO PLAYLISTS<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32644\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/SONGS-ADDED-TO-PLAYLISTS--1024x636.png\" alt=\"\" width=\"600\" height=\"373\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/SONGS-ADDED-TO-PLAYLISTS--1024x636.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/SONGS-ADDED-TO-PLAYLISTS--300x186.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/SONGS-ADDED-TO-PLAYLISTS--768x477.png 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/SONGS-ADDED-TO-PLAYLISTS--1536x954.png 1536w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/SONGS-ADDED-TO-PLAYLISTS--2048x1272.png 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Playlists on online streaming platforms like Spotify and Apple Music are very much helpful for your songs to reach more audiences, especially fans of artists with the same genre. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most Spotify playlists have around thousands of followers, while popular ones have more than a\u00a0 million.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To have your songs added to a Spotify playlist you need to have your own Spotify for Artists account and pitch your to-be released songs. For more information on how to pitch your songs, read <\/span><a href=\"https:\/\/artists.spotify.com\/help\/article\/pitching-music-to-playlist-editors?category=promos-and-playlists\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"prepare-your-very-own-electronic-press-kit\"><\/span><b>PREPARE YOUR VERY OWN ELECTRONIC PRESS KIT<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32645\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/OWN-ELECTRONIC-PRESS-KIT-1024x878.jpg\" alt=\"\" width=\"600\" height=\"514\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/OWN-ELECTRONIC-PRESS-KIT-1024x878.jpg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/OWN-ELECTRONIC-PRESS-KIT-300x257.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/OWN-ELECTRONIC-PRESS-KIT-768x658.jpg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/OWN-ELECTRONIC-PRESS-KIT.jpg 1400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Electronic Press Kit<\/strong>, also called press book, press kit, or EPK is a very useful thing for your career as a musician as it becomes very handy when doing music promotions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The EPK holds together all the necessary information when you contact the media, curators, music bloggers, and more. It is basically your resume as an artist and it includes your accomplishments and samples of your music.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"send-your-music-to-blogs\"><\/span><b>SEND YOUR MUSIC TO BLOGS<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32646\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/SEND-YOUR-MUSIC-TO-BLOGS.png\" alt=\"\" width=\"600\" height=\"532\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/SEND-YOUR-MUSIC-TO-BLOGS.png 939w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/SEND-YOUR-MUSIC-TO-BLOGS-300x266.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/SEND-YOUR-MUSIC-TO-BLOGS-768x681.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With the help of your electronic press kit, it will be pretty easy to send an email\u00a0 about your music to music bloggers. What you\u2019ll need to do is to find music bloggers who feature tracks in the same genre as yours. This way the effort of sending them won\u2019t go to waste.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"generate-and-share-your-smartlink\"><\/span><b>GENERATE AND SHARE YOUR SMARTLINK<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32647\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/USE-SMARTLINKS-1024x493.jpeg\" alt=\"\" width=\"600\" height=\"289\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/USE-SMARTLINKS-1024x493.jpeg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/USE-SMARTLINKS-300x145.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/USE-SMARTLINKS-768x370.jpeg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/USE-SMARTLINKS.jpeg 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Have you heard of smarlinks or fanlinks? These links, when clicked, are those that bring people into a landing page that provides access to different streaming channels where your music is and will be available. This means that it can also serve as a pre-save link for your music.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This smartlink can turn your followers into potential listeners. I say potential listeners because people may not pick one channel and choose to exit the link.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re planning to try having them, you can try <\/span><a href=\"https:\/\/freeyourmusic.com\/smart-links\"><span style=\"font-weight: 400;\">SmartLink<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s easy to use and make an account.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"collaborations-can-be-another-way\"><\/span><b>COLLABORATIONS CAN BE ANOTHER WAY<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32648\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/COLLABORATIONS-MUSICIAN.jpeg\" alt=\"\" width=\"600\" height=\"360\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/COLLABORATIONS-MUSICIAN.jpeg 1000w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/COLLABORATIONS-MUSICIAN-300x180.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/COLLABORATIONS-MUSICIAN-768x461.jpeg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As much as collaborations help in making music and maybe even making it better, collaborations are another way to market your music. When you collaborate with other artists or musicians, especially big famous ones, you bring their fans into your music.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You let fans of the musicians you\u2019ve collaborated with listen to you. If they love that collaborated music, they would surely check you out, and gain casual listeners or even fans.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"contact-local-radio-stations\"><\/span><b>CONTACT LOCAL RADIO STATIONS<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32649\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/CONTACT-LOCAL-RADIO-STATIONS-1024x768.jpeg\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/CONTACT-LOCAL-RADIO-STATIONS-1024x768.jpeg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/CONTACT-LOCAL-RADIO-STATIONS-300x225.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/CONTACT-LOCAL-RADIO-STATIONS-768x576.jpeg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/CONTACT-LOCAL-RADIO-STATIONS.jpeg 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Radio plays are a must, I tell you. They help in reaching a wide variety of audience, since radio listeners have a very spread demographic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it will be quite hard to have your songs played on big or famous radio stations. I\u2019m pretty sure you\u2019ll be competing with other artists that may have connections or are more famous than you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">it\u2019s better to contact local radio stations where songs from their local musicians are eagerly played. You can try emailing them or calling them directly for this kind of thing.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"guest-in-a-podcast-or-have-your-own-podcast\"><\/span><b>GUEST IN A PODCAST OR HAVE YOUR OWN PODCAST<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32650\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/GUEST-IN-A-PODCAST-OR-HAVE-YOUR-OWN-PODCAST.jpeg\" alt=\"\" width=\"600\" height=\"383\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/GUEST-IN-A-PODCAST-OR-HAVE-YOUR-OWN-PODCAST.jpeg 533w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/GUEST-IN-A-PODCAST-OR-HAVE-YOUR-OWN-PODCAST-300x191.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.buzzsprout.com\/?gclid=CjwKCAjw3MSHBhB3EiwAxcaEu1uyOt97yc7TuA_8ZEGIf8UbBOm0sd1v7-B0-FMH1uHSP7bnUx2cBBoC8RoQAvD_BwE\">Podcasts<\/a> have been a thing now, especially during the pandemic. It has become an important outlet for entertainment and information and with most podcasts focused on music, it is a very big help for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To take advantage of these podcasts, you can contact these podcasters and maybe request them to have your song played on during one of their podcasts or maybe have you as a guest for one of their podcast episodes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want, you can have your own podcast too. If you have enough audience it can be pretty successful, but it would not compare to more stable podcasts.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"local-advertising-will-never-be-outdated\"><\/span><b>LOCAL ADVERTISING WILL NEVER BE OUTDATED<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32651\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Local-Advertising-2.jpeg\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Local-Advertising-2.jpeg 500w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/Local-Advertising-2-300x225.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We are already in the digital era and this may seem too old-school but I assure you local advertising will never be outdated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are still people who do not have their noses stuck to their cellular phones. I bet that some people, casual listeners or fans may not have received your announcement of releasing music.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With printed flyers or tarpaulins you can locally advertise your music release. Moreover, vaccines have been rolled out which means more people are outside looking at them.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"release-merchandise\"><\/span><b>RELEASE MERCHANDISE<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32653\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/ACDC-MERCHANDISE.png\" alt=\"\" width=\"600\" height=\"901\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/ACDC-MERCHANDISE.png 657w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/ACDC-MERCHANDISE-200x300.png 200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/?s=merch\">merch<\/a> is another form of promotion so it&#8217;s best to release some merch when you release a single or album. Make sure to have your logo and name printed on them, that way fans and other people would be able to recognize you and your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many kinds of merchandise you can choose to have your design printed on but I suggest you think of something unique. You might catch some attention from strangers if you do.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"release-limited-physical-albums\"><\/span><b>RELEASE LIMITED PHYSICAL ALBUMS<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32654\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/RELEASE-LIMITED-PHYSICAL-ALBUMS.jpeg\" alt=\"\" width=\"600\" height=\"317\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/RELEASE-LIMITED-PHYSICAL-ALBUMS.jpeg 796w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/RELEASE-LIMITED-PHYSICAL-ALBUMS-300x158.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/RELEASE-LIMITED-PHYSICAL-ALBUMS-768x405.jpeg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/?s=Online+streaming\">Online streaming<\/a> has been dominating music revenues worldwide and there might be some question on why <a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/?s=physical+albums\">physical albums<\/a> should still be released. Here\u2019s my answer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Releasing a physical album is one way to market your music, since they are technically considered merchandise. It promotes your music through the visuals of the album. But I suggested you release them in limited numbers since most would still prefer online streaming.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"do-gigs-and-live-shows\"><\/span><b>DO GIGS AND LIVE SHOWS<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32656\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/DO-GIGS-AND-LIVE-SHOWS-1024x683.jpeg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/DO-GIGS-AND-LIVE-SHOWS-1024x683.jpeg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/DO-GIGS-AND-LIVE-SHOWS-300x200.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/DO-GIGS-AND-LIVE-SHOWS-768x512.jpeg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/DO-GIGS-AND-LIVE-SHOWS-1536x1024.jpeg 1536w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/DO-GIGS-AND-LIVE-SHOWS-2048x1365.jpeg 2048w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/DO-GIGS-AND-LIVE-SHOWS-600x400.jpeg 600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Gigs and live shows are possible at present, even when there were lockdowns imposed. Though there are still strict protocols being followed for safety precaution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can do these kinds of live shows too. Those drive-in shows where people can drive in parking spaces and watch live shows from bands and artists. There\u2019s also live-shows held in closed venues where the audience is limited.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32655\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/drive-in-shows-musician.jpeg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/drive-in-shows-musician.jpeg 1000w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/drive-in-shows-musician-300x169.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/drive-in-shows-musician-768x433.jpeg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>If you&#8217;re ha<\/p>\n<p>________________________________________________________________________<\/p>\n<p><b><i>James Hill<\/i><\/b><i>\u00a0is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole\u2019s The Way It Is. He is now helping indie artists with branding and manufacturing through his company\u00a0<\/i><a href=\"https:\/\/www.unifiedmanufacturing.com\/\" target=\"_self\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\"><span class=\"s1\"><b><i>Unified Manufacturing<\/i><\/b><\/span><\/a><i>, a CD\/DVD,\u00a0<a href=\"https:\/\/www.unifiedmanufacturing.com\/vinyl-pressing\" target=\"_self\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\">custom vinyl records<\/a>\u00a0and merch company in LA.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the pandemic, the music industry had some significant changes, and this can make it hard to walk through music\u2019s promotion in 2021 or even 2022. While artists can&#8217;t do much of physical promotions, the internet has offered them flexibility. Without gigs, live shows, or concerts, musicians have to find other ways to gain more [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,17,13,3,24],"tags":[],"class_list":["post-32631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artist-tips","category-film-music-marketing","category-music-distribution-news","category-music-industry-news","category-musicmakers-filmmakers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>20 Music Marketing Essentials Every Musician Should Have in 2021 - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"Since the pandemic, the music industry had some significant changes, and this can make it hard to walk through music\u2019s promotion in 2021 or even 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Music Marketing Essentials Every Musician Should Have in 2021\" \/>\n<meta property=\"og:description\" content=\"Since the pandemic, the music industry had some significant changes, and this can make it hard to walk through music\u2019s promotion in 2021 or even 2022.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-music-marketing-essentials-every-musician-should-have-in-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"UnifiedManufacturing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unifiedmfg\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-20T14:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-29T14:32:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2021\/07\/stream-a-QA.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jon Ashford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#organization\",\"name\":\"UnifiedManufacturing\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/unifiedmfg\/\",\"https:\/\/www.instagram.com\/unified_manufacturin\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"contentUrl\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"width\":358,\"height\":304,\"caption\":\"UnifiedManufacturing\"},\"image\":{\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#website\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"name\":\"UnifiedManufacturing\",\"description\":\"CD - 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