{"id":30373,"date":"2020-10-23T14:31:11","date_gmt":"2020-10-23T14:31:11","guid":{"rendered":"https:\/\/www.unifiedmanufacturing.com\/blog\/?p=30373"},"modified":"2024-01-31T13:52:06","modified_gmt":"2024-01-31T13:52:06","slug":"what-musicians-can-and-should-do-right-now","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/what-musicians-can-and-should-do-right-now\/","title":{"rendered":"What Musicians Can (and Should) Do Right Now"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">I\u2019m calling it!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This COVID- 19 shift is a wake up call to all of us. As musicians and entrepreneurs, we have to embrace this new reality&#8230;and we have to embrace it fast!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve had enough rest, folks. Time to get back in the saddle. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30386\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/download-10-300x166.jpeg\" alt=\"back in the saddle gif\" width=\"600\" height=\"332\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/download-10-300x167.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/download-10.jpeg 302w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Make baby steps if you must because we still have to be gentle on ourselves but we have to start moving. <\/span><\/p>\n<p><b>There are so many things we can do RIGHT NOW that can help our music and businesses thrive in the new normal.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Listen, I know you&#8217;re tired and frustrated. Running any business or maintaining a music career is so hard. We\u2019ve been talking to our customers and friends about their plans of action during the pandemic and boy, everyone\u2019s just feeling their way through the dark. We\u2019re all waiting for that light at the end of the tunnel. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30388\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/tenor-1.gif\" alt=\"light end of tunnel gif\" width=\"600\" height=\"600\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But w<\/span><span style=\"font-weight: 400;\">e can\u2019t just be sad and <\/span><span style=\"font-weight: 400;\">sit in one corner anymore.\u00a0<\/span><\/p>\n<p><strong>We have to move!<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">&#8230;because things will not get back to the way they were. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8230;because everything is shifting so we should adapt and act. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>WE HAVE NO CHOICE!<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just imagine we are drowning at sea, we have to use the last ounce of strength we have to paddle to the nearest shore or buoy lest it will be the end of us.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30391\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/download-11.jpeg\" alt=\"survival covid artist gif\" width=\"600\" height=\"336\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We have to save ourselves no matter what it takes&#8230;and we should do it right now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means we have to look at what we have straight in the eye and squeeze every drop of creative juice and energy we have to keep our music and businesses (<a href=\"https:\/\/www.unifiedmanufacturing.com\/promotional-products\">custom band merch<\/a>, <a href=\"https:\/\/www.unifiedmanufacturing.com\/vinyl-pressing\">vinyl pressing<\/a>, <a href=\"https:\/\/www.unifiedmanufacturing.com\/products\/custom-cassette\">custom cassette tape<\/a>) alive.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30392\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/tenor-2-300x230.gif\" alt=\"creative juice gif\" width=\"600\" height=\"460\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Only when we embrace this mindset fully (and I mean FULLY!) can we start turning our lives (and careers and businesses) around.<\/span><\/p>\n<p>We can do this, guys! We have to fight the good fight!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fccb831a1c1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fccb831a1c1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/what-musicians-can-and-should-do-right-now\/#whew%e2%80%a6enough-pep-talk-lets-start\" >Whew&#8230;enough pep talk, LET&#8217;S START.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/what-musicians-can-and-should-do-right-now\/#1-use-facebook-ads-more-seriously\" >#1. Use Facebook Ads More Seriously<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/what-musicians-can-and-should-do-right-now\/#2-crowdsource-content-like-your-music-video\" >#2. Crowdsource Content (Like your music video)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/what-musicians-can-and-should-do-right-now\/#3-live-streaming-plus\" >#3. Live Streaming Plus<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"whew%e2%80%a6enough-pep-talk-lets-start\"><\/span><b>Whew&#8230;enough pep talk, LET&#8217;S START.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First of all, let\u2019s look at what we have right now. We have an abundance of time and technology (internet, our laptop, our phones, etc). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While waiting for things to be okay again (optimistic prediction is Spring of 2021), we should put our efforts in creating and growing our online presence.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30394\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/200-1-300x169.gif\" alt=\"online marketing musicians gif\" width=\"600\" height=\"337\" \/><\/p>\n<p><b>Building an online community, my friends, is something we have FULL CONTROL over right now and something we can do daily.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Every second that you spend marketing yourself online and reaching out to your fans could not only give you some income during the pandemic <\/span><i><span style=\"font-weight: 400;\">(I will reserve this for my next blog post)<\/span><\/i><span style=\"font-weight: 400;\">, it&#8217;s actually a long-term investment for your business or band since we&#8217;re going quickly in this direction anyway. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The way we consume music and interact with fans will mainly be digital. This pandemic has just made it clear and sped things up.<\/span><\/p>\n<p>Here are the things you can (and should) do right now for our music careers and businesses to recover and thrive:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1-use-facebook-ads-more-seriously\"><\/span><b>#1. Use Facebook Ads More Seriously<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30407\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-23-at-8.22.42-PM-300x222.png\" alt=\"facebook ads musician gif\" width=\"600\" height=\"444\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-23-at-8.22.42-PM-300x222.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-23-at-8.22.42-PM-768x568.png 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-23-at-8.22.42-PM.png 1014w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you do not know how to create Google ads and Facebook ads, now is the time to figure them out. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is probably one of the best ways to &#8220;waste&#8221; your time right now because you will use it in the next 2, 10, 20 years! If you did not make the most out of <\/span><b>social media,<\/b><span style=\"font-weight: 400;\"> then you need to start now.\u00a0<\/span><\/p>\n<p>I&#8217;m sure you know that your posts on your Facebook page do not get viewed by your likers. Only 5-10% or less of them can actually see them. That means you have to boost your posts to be more visible, and not just to your followers but to even their friends. Spending $5-$10 per boost is worth it if it reaches and targets audiences.<\/p>\n<p><strong>Some tips:<\/strong><\/p>\n<ul>\n<li>Boost posts that already have engagement (likes, comments, shares) so it&#8217;s &#8220;tried and tested&#8221; to catch people&#8217;s attention.<\/li>\n<li>Get the attention of the followers of the artists similar to but are more successful (like if you&#8217;re a metal band, you want your posts to show up to Slayer fans).\u00a0 Locate pages that have an audience you\u2019d like to \u201cborrow,\u201d then type the name of that page \u2013 letter for letter \u2013 into the \u201cDetailed Targeting\u201d box in the Ads platform. <a href=\"https:\/\/daveruch.com\/advice\/facebook-ads-for-musicians-and-performers\/\">via<\/a><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"2-crowdsource-content-like-your-music-video\"><\/span><b>#2. Crowdsource Content (Like your music video)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30408\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/crowdsource-music-video1-300x224.jpg\" alt=\"crowdsourced music\" width=\"600\" height=\"448\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/crowdsource-music-video1-300x224.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/crowdsource-music-video1.jpg 450w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You need a design for your merch? Why not let your fans design them and vote for the best ones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need a music video but you can\u2019t shoot during the pandemic? Why not let your fans make it for you. Check out these <\/span><span style=\"font-weight: 400;\">awesome outsourced music videos <\/span><span style=\"font-weight: 400;\">if you need some inspiration.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"3-live-streaming-plus\"><\/span><b>#3. Live Streaming Plus<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30409\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/1_Zv_HhSmvidclptTTZm-zAQ-300x134.png\" alt=\"live streaming music gif\" width=\"600\" height=\"268\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/1_Zv_HhSmvidclptTTZm-zAQ-300x134.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/1_Zv_HhSmvidclptTTZm-zAQ-1024x458.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/1_Zv_HhSmvidclptTTZm-zAQ-768x343.png 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/1_Zv_HhSmvidclptTTZm-zAQ-1536x687.png 1536w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/1_Zv_HhSmvidclptTTZm-zAQ-2048x915.png 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><b>Live shows<\/b><span style=\"font-weight: 400;\"> are not coming back for a while and <\/span><b>streaming <\/b><span style=\"font-weight: 400;\">was never really our friend<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to have hundreds of thousands of plays before you can earn enough that could feed you for a month. With <\/span><b>Spotify, for example, <\/b><span style=\"font-weight: 400;\">it takes at least 336,842 streams to earn a U.S. minimum wage of <\/span><span style=\"font-weight: 400;\">$1,472.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But live streaming is a different game. It is a live recording (unlike streaming) so it is spontaneous and interactive. This is the closest thing we can do virtually to have a more intimate experience like in real-life concerts. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because<\/span><a href=\"https:\/\/www.vulture.com\/2020\/05\/all-musicians-streaming-live-concerts.html\"><span style=\"font-weight: 400;\"> many musicians are doing live streaming during the pandemic<\/span><\/a><span style=\"font-weight: 400;\"> using platforms such as <\/span><span style=\"font-weight: 400;\">YouTube Live, Facebook Live, Instagram Live, Twitch, and Periscope, it is important that you prepare some gimmicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Performing live virtually is not enough. <\/span><span style=\"font-weight: 400;\">You have to have a bit of oomph because everyone is now experiencing virtual fatigue. Without it, it could be difficult for you to even convince them to watch.<\/span><\/p>\n<p>And while you&#8217;re at it, use this time to earn money and make some noise.<\/p>\n<p><strong>DROP A RARE ITEM<\/strong>. <span style=\"font-weight: 400;\">\u201cDrops&#8221; are <\/span><b>product releases with little or no warning, in limited quantities to create shock and added value to the items. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Music celebs like <\/span><a href=\"https:\/\/www.theweeknd.com\/news\/starboy-pop-shop-recap\"><span style=\"font-weight: 400;\">The Weeknd<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.vogue.com\/article\/bravado-ceo-mat-vlasic-interview-kanye-west-pop-up-shops\"><span style=\"font-weight: 400;\">Kanye West<\/span><\/a><span style=\"font-weight: 400;\"> have adapted the drop culture to their own music marketing plans, hosting pop-up, limited-time merch shops around the world when they have their tours.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30411\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-23-at-9.41.23-PM-300x172.png\" alt=\"drop item music marketing\" width=\"600\" height=\"343\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-23-at-9.41.23-PM-300x172.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-23-at-9.41.23-PM-1024x585.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-23-at-9.41.23-PM-768x439.png 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-23-at-9.41.23-PM.png 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>You can just surprise your viewers with a cool, limited edition merch item or even your personal stuff that you want to give away.<\/p>\n<p>To make things more fun, you can even have a contest. This will not only help create more buzz to your concert or event, it can make your fans more engaged, which can be the solution for virtual fatigue.<\/p>\n<p><span style=\"font-weight: 400;\">We need to start generating an income from our art somehow and from my opinion, the only way you can do that is from <\/span><b>merch\/ physical products<\/b><span style=\"font-weight: 400;\"> whether they be <a href=\"https:\/\/www.unifiedmanufacturing.com\/products\/custom-t-shirts\">band t-shirts printing<\/a>, <a href=\"https:\/\/www.unifiedmanufacturing.com\/vinyl-pressing\">vinyl record pressing<\/a>, <a href=\"https:\/\/www.unifiedmanufacturing.com\/cd-manufacturing-2\">CD duplication services near you<\/a>, what have you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind the days of having a million fans are long over and we don\u2019t need that many. We need 100-1000 committed fans who we ok turn inspire and in turn purchase our music and merch. It seems daunting but just aim for 20-50 followers at a time.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">We need to reach out to our tribe and connect with them. <\/span><\/em><em><span style=\"font-weight: 400;\">The good need folks it\u2019s easier than ever to find them &#8211; they&#8217;re all online right now waiting for you. So why wait for the pandemic to be over to start working on this?<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">________________________________________________________________________<\/span><\/p>\n<p><b><i>James Hill<\/i><\/b><i><span style=\"font-weight: 400;\"> is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole\u2019s The Way It Is. He is now helping indie artists with branding and manufacturing through his company <\/span><\/i><a href=\"https:\/\/www.unifiedmanufacturing.com\/\"><b><i>Unified Manufacturing<\/i><\/b><\/a><i><span style=\"font-weight: 400;\">, a CD\/DVD\/vinyl and merch company in LA.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m calling it! This COVID- 19 shift is a wake up call to all of us. As musicians and entrepreneurs, we have to embrace this new reality&#8230;and we have to embrace it fast! We\u2019ve had enough rest, folks. Time to get back in the saddle. Make baby steps if you must because we still have [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":30411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,18,17,3,24,19],"tags":[],"class_list":["post-30373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artist-tips","category-custom-merch","category-film-music-marketing","category-music-industry-news","category-musicmakers-filmmakers","category-tech-music-film"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Musicians Can (and Should) Do Right Now - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"COVID-19 sucks, especially for musicians and artists. But it&#039;s time to move! 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