{"id":25717,"date":"2020-06-02T00:15:14","date_gmt":"2020-06-02T00:15:14","guid":{"rendered":"https:\/\/blog.unifiedmanufacturing.com\/?p=25717"},"modified":"2021-08-17T02:42:55","modified_gmt":"2021-08-17T02:42:55","slug":"hire-pr-music","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/hire-pr-music\/","title":{"rendered":"Music Publicity: Should You DIY or Hire Company?"},"content":{"rendered":"<p>You can be the greatest musician ever born but if you don&#8217;t have good music publicity, how would the world know?<\/p>\n<p>You need a strong force that can help you get your music out there especially today that it&#8217;s hard to stand out from the clutter. Here are some of the pros and cons of hiring a music PR company for your album:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fe802d11224\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fe802d11224\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/hire-pr-music\/#you-will-have-time-for-other-things\" >YOU WILL HAVE TIME FOR OTHER THINGS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/hire-pr-music\/#pr-agencies-have-experience-and-knowledge\" >PR AGENCIES HAVE EXPERIENCE AND KNOWLEDGE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/hire-pr-music\/#they-know-the-right-people\" >THEY KNOW THE RIGHT PEOPLE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/hire-pr-music\/#they-know-the-right-timing\" >THEY\u00a0KNOW THE RIGHT TIMING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/hire-pr-music\/#they-know-how-to-build-your-brand\" >THEY KNOW HOW TO BUILD YOUR BRAND<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"you-will-have-time-for-other-things\"><\/span><strong>YOU WILL HAVE TIME FOR OTHER THINGS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33299\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/YOU-WILL-HAVE-TIME-FOR-OTHER-THINGS-1.jpg\" alt=\"\" width=\"600\" height=\"398\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/YOU-WILL-HAVE-TIME-FOR-OTHER-THINGS-1.jpg 512w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/YOU-WILL-HAVE-TIME-FOR-OTHER-THINGS-1-300x199.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Using your time wisely, when you&#8217;re releasing a record, is crucial for its success. Sending emails to publications should not be on your priority list during those times. You might save some money but it&#8217;s not worth it. Another option, if you really don&#8217;t want to pay for a PR company (because they&#8217;re not at all cheap), is to\u00a0hire an assistant to do it. It&#8217;s cheaper but still, it depends on the ability of your assistant to learn fast.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"pr-agencies-have-experience-and-knowledge\"><\/span><strong>PR AGENCIES HAVE EXPERIENCE AND KNOWLEDGE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33300\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/PR-AGENCIES-HAVE-EXPERIENCE-AND-KNOWLEDGE.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/PR-AGENCIES-HAVE-EXPERIENCE-AND-KNOWLEDGE.jpg 640w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/PR-AGENCIES-HAVE-EXPERIENCE-AND-KNOWLEDGE-300x200.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/PR-AGENCIES-HAVE-EXPERIENCE-AND-KNOWLEDGE-600x400.jpg 600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>When you hire a top PR Agency, you are hiring talented and experienced professionals who have spent years honing their skills and knowledge.\u00a0They know the music business and how it ticks more than any artist. Even if you study all night for the next years, you still cannot beat them unless you happen to major in PR. And anyways, it&#8217;s bad for your music. Might as well focus on what you&#8217;re good at and made to do, and let the PR people do their job to help you.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"they-know-the-right-people\"><\/span><strong>THEY KNOW THE RIGHT PEOPLE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33302\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/THEY-KNOW-THE-RIGHT-PEOPLE-1024x700.png\" alt=\"\" width=\"600\" height=\"410\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/THEY-KNOW-THE-RIGHT-PEOPLE-1024x700.png 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/THEY-KNOW-THE-RIGHT-PEOPLE-300x205.png 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/THEY-KNOW-THE-RIGHT-PEOPLE-768x525.png 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/THEY-KNOW-THE-RIGHT-PEOPLE.png 1280w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>These people don&#8217;t do any magic. What they bring to the table that you may not have a is a great list of contacts. Getting media attention is very competitive, and an established PR company already has the attention of the writers and editors. They&#8217;ve already been through that &#8220;let me leave my 205th message for this person, who clearly has no intention of ever calling me back&#8221; stage. They get called back.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"they-know-the-right-timing\"><\/span><b>THEY\u00a0KNOW THE RIGHT TIMING<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33303\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/THEY-KNOW-THE-RIGHT-TIMING.jpg\" alt=\"\" width=\"600\" height=\"451\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/THEY-KNOW-THE-RIGHT-TIMING.jpg 623w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/THEY-KNOW-THE-RIGHT-TIMING-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><a href=\"http:\/\/blog.sonicbids.com\/indie-artist-cheat-sheet-the-best-and-worst-months-to-release-your-album\">There are certain times of the year<\/a>\u00a0that lend themselves to being better for record\/single releases. For example, August is well known for being festival season. Most publications and blogs are going to be giving a fair amount of attention to this, making record coverage a smaller percentage.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"they-know-how-to-build-your-brand\"><\/span><strong>THEY KNOW HOW TO BUILD YOUR BRAND<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33304\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/THEY-KNOW-HOW-TO-BUILD-YOUR-BRAND.jpg\" alt=\"\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/THEY-KNOW-HOW-TO-BUILD-YOUR-BRAND.jpg 800w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/THEY-KNOW-HOW-TO-BUILD-YOUR-BRAND-300x150.jpg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/THEY-KNOW-HOW-TO-BUILD-YOUR-BRAND-768x384.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>In addition, PR professionals are storytellers. \u00a0A good PR Agency can analyze your business and help identify the positive messages and then translate those into positive media stories.<\/p>\n<p>Building a brand is not a sprint, its marathon; that means you should start the race as soon as possible and be consistent in your public relations efforts.\u00a0 The effects of media visibility do not grow overnight, it needs time, patience, and consistent effort.\u00a0\u00a0 The results grow exponentially, the more visible you become the easier it becomes to gain more visibility.<\/p>\n<p>Getting a music PR company is not cheap and there&#8217;s no assurance that you&#8217;d get the result you want. However, this is the best way to increase your odds.<\/p>\n<p>________________________________________________________________________<\/p>\n<p class=\"p1\"><b><i>James Hill<\/i><\/b><i> is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole&#8217;s The Way It Is. He is now helping indie artists with branding and manufacturing through his company <\/i><a href=\"https:\/\/www.unifiedmanufacturing.com\/\"><span class=\"s1\"><b><i>Unified Manufacturing<\/i><\/b><\/span><\/a><i>, a CD\/DVD\/vinyl and merch company in LA.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can be the greatest musician ever born but if you don&#8217;t have good music publicity, how would the world know? You need a strong force that can help you get your music out there especially today that it&#8217;s hard to stand out from the clutter. Here are some of the pros and cons of [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":25736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,13,3,24],"tags":[],"class_list":["post-25717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artist-tips","category-music-distribution-news","category-music-industry-news","category-musicmakers-filmmakers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Music Publicity: Should You DIY or Hire Company? - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"You can be the greatest musician ever born but if you don&#039;t have good music publicity, how would the world know? You need a strong force that can help you\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/hire-pr-music\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Music Publicity: Should You DIY or Hire Company?\" \/>\n<meta property=\"og:description\" content=\"You can be the greatest musician ever born but if you don&#039;t have good music publicity, how would the world know? 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