{"id":25456,"date":"2020-06-02T00:15:50","date_gmt":"2020-06-02T00:15:50","guid":{"rendered":"https:\/\/blog.unifiedmanufacturing.com\/?p=25456"},"modified":"2024-04-08T10:47:22","modified_gmt":"2024-04-08T10:47:22","slug":"real-talk-sending-demos-work","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/real-talk-sending-demos-work\/","title":{"rendered":"Are Music Demos Still a Thing?"},"content":{"rendered":"<p>If you&#8217;re a new musician trying to build a career in music, you must wonder if sending music demos still work.<\/p>\n<p>The answer is YES!<\/p>\n<p>You still need to send demos in 2020 and beyond. Yes, even if there&#8217;s an abundance of content and everyone is doing digital, even if you think you can do everything on your own, and even if you heard from well-meaning folks that it&#8217;s just a total waste of time.<\/p>\n<p>HOWEVER, in order for your music demo really work, you have to do a dozen more things, and trust me, they&#8217;re not so easy. You have to operate like a signed label!<\/p>\n<p>BUT WHY NEED A LABEL WHEN YOU&#8217;RE ALREADY\u00a0DOING GREAT? Well, the labels have the money to invest in marketing and\u00a0distribution so that your $1M will become $50M. That&#8217;s basically the answer. They can do everything faster, too, because they can pull the strings of industry folks. These people are like mafia and you know it. You can&#8217;t do this yourself.<\/p>\n<p>But record labels are tough to crack. You have to be in the top 1% for them to even notice you but don&#8217;t let that get you down&#8230;<a href=\"https:\/\/www.musicindustryhowto.com\/what-are-the-chances-of-getting-signed-to-a-record-label\/\">IT IS POSSIBLE to get a record deal.<\/a><\/p>\n<p>Here are some truths you have to know to manage your expectations and adjust your strategy:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a068ad25aff7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a068ad25aff7\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/real-talk-sending-demos-work\/#1-sending-unsolicited-links-is-useless-fuggedaboutit\" >#1 Sending unsolicited links is useless. FUGGEDABOUTIT!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/real-talk-sending-demos-work\/#2-you-gotta-get-your-music-out-there-first\" >#2 You gotta get your music out there first.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/real-talk-sending-demos-work\/#3-you-gotta-do-the-heavy-lifting-in-all-areas\" >#3 You gotta do the heavy lifting in all areas.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/real-talk-sending-demos-work\/#4-scouts-pay-attention-to-your-online-profiles\" >#4\u00a0Scouts pay attention to your online profiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/real-talk-sending-demos-work\/#5-you-gotta-stand-out\" >#5 You gotta stand out\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"1-sending-unsolicited-links-is-useless-fuggedaboutit\"><\/span><strong>#1 Sending unsolicited links is useless. FUGGEDABOUTIT!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33051\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/Sending-unsolicited-links-is-useless.-FUGGEDABOUTIT.jpeg\" alt=\"\" width=\"600\" height=\"358\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/Sending-unsolicited-links-is-useless.-FUGGEDABOUTIT.jpeg 506w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/Sending-unsolicited-links-is-useless.-FUGGEDABOUTIT-300x179.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Just sending links or a demo to a label unsolicited has a very low percentage chance of actually getting heard by anyone other than an intern. Go for small and mid labels then go check their websites. Most of them indicate if they accept demos or not. Don&#8217;t bother contacting those who say they don&#8217;t accept demos.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2-you-gotta-get-your-music-out-there-first\"><\/span><strong>#2 You gotta get your music out there first.\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33052\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/You-gotta-get-your-music-out-there-first.-1024x576.jpeg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/You-gotta-get-your-music-out-there-first.-1024x576.jpeg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/You-gotta-get-your-music-out-there-first.-300x169.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/You-gotta-get-your-music-out-there-first.-768x432.jpeg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/You-gotta-get-your-music-out-there-first..jpeg 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>It&#8217;s impossible to get a label&#8217;s attention if you don&#8217;t perform live or if you only perform a few times a month. This is no fairy tale. You have to have a gig at least 3-4 times a week and be really active.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3-you-gotta-do-the-heavy-lifting-in-all-areas\"><\/span><strong>#3 You gotta do the heavy lifting in all areas.\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33053\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/You-gotta-do-the-heavy-lifting-in-all-areas.-.gif\" alt=\"\" width=\"600\" height=\"337\" \/><\/p>\n<p>You gotta operate like a signed label. Aside from performing weekly, you have to put together some type of small tour on your own. Labels aren&#8217;t in the business of babysitting.<\/p>\n<p>Record a great album, build a great website&#8211;market the shit out of themselves on social media, build a following, make youtube videos&#8211;and most important, play live 3-4 nights a week.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4-scouts-pay-attention-to-your-online-profiles\"><\/span><strong>#4\u00a0Scouts pay attention to your online profiles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33054\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/100k-Facebook-likes-Youtube-videos-with-1m-views-1024x576.jpeg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/100k-Facebook-likes-Youtube-videos-with-1m-views-1024x576.jpeg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/100k-Facebook-likes-Youtube-videos-with-1m-views-300x169.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/100k-Facebook-likes-Youtube-videos-with-1m-views-768x432.jpeg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/100k-Facebook-likes-Youtube-videos-with-1m-views.jpeg 1280w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Labels and producers nowadays\u00a0lurk social media to search for those musicians with not only great music but also good\u00a0following (100k Facebook likes, Youtube videos with 1m views, awesome website, etc.)<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"5-you-gotta-stand-out\"><\/span><strong>#5 You gotta stand out\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33055\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/You-gotta-stand-out--1024x683.jpeg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/You-gotta-stand-out--1024x683.jpeg 1024w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/You-gotta-stand-out--300x200.jpeg 300w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/You-gotta-stand-out--768x512.jpeg 768w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/You-gotta-stand-out--1536x1025.jpeg 1536w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/You-gotta-stand-out--600x400.jpeg 600w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2020\/06\/You-gotta-stand-out-.jpeg 2000w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>If you&#8217;re gonna send a demo with a kit, you gotta have good <a href=\"https:\/\/www.unifiedmanufacturing.com\/products\/4-panel-cd-wallet\">CD packaging<\/a>, or any type of buzz puts the record on the top of the list. For online kits, make yourself a nice little electronic press kit with audio, video, photos, any press mentions, and a thoughtful bio.<\/p>\n<p>With the amount of content today, it&#8217;s really hard to be noticed. But the good thing is it&#8217;s also easier to be seen and to promote your stuff more than before. Do you need to send demos? Oh yes. But do everything else as well. Don&#8217;t put all your eggs in the demo basket.<\/p>\n<p>________________________________________________________________________<\/p>\n<p class=\"p1\"><b><i>James Hill<\/i><\/b><i> is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole&#8217;s The Way It Is. He is now helping indie artists with branding and manufacturing through his company <\/i><a href=\"https:\/\/www.unifiedmanufacturing.com\/\"><span class=\"s1\"><b><i>Unified Manufacturing<\/i><\/b><\/span><\/a><i>, a CD\/DVD\/vinyl and merch company in LA.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a new musician trying to build a career in music, you must wonder if sending music demos still work. The answer is YES! You still need to send demos in 2020 and beyond. Yes, even if there&#8217;s an abundance of content and everyone is doing digital, even if you think you can do [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":25458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,5,4],"tags":[],"class_list":["post-25456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artist-tips","category-cd-duplication-packaging","category-cd-manufacturing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Music Demos Still a Thing? - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"YES, sending music demos still work even if you heard from well-meaning folks that it&#039;s just a total waste of time BUT you have to do it right.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-demos-record-label\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Music Demos Still a Thing?\" \/>\n<meta property=\"og:description\" content=\"YES, sending music demos still work even if you heard from well-meaning folks that it&#039;s just a total waste of time BUT you have to do it right.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-demos-record-label\/\" \/>\n<meta property=\"og:site_name\" content=\"UnifiedManufacturing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unifiedmfg\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-02T00:15:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-08T10:47:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2018\/02\/demotape-final-800x321.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"321\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Bauer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#organization\",\"name\":\"UnifiedManufacturing\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/unifiedmfg\/\",\"https:\/\/www.instagram.com\/unified_manufacturin\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"contentUrl\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"width\":358,\"height\":304,\"caption\":\"UnifiedManufacturing\"},\"image\":{\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#website\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"name\":\"UnifiedManufacturing\",\"description\":\"CD - DVD - Vinyl - T-shirt - Box Sets\",\"publisher\":{\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-demos-record-label\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2018\/02\/demotape-final-800x321.png\",\"contentUrl\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2018\/02\/demotape-final-800x321.png\",\"width\":800,\"height\":321,\"caption\":\"MUSIC DEMOS TAPE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-demos-record-label\/#webpage\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-demos-record-label\/\",\"name\":\"Are Music Demos Still a Thing? 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