{"id":25284,"date":"2020-06-02T00:15:09","date_gmt":"2020-06-02T00:15:09","guid":{"rendered":"https:\/\/blog.unifiedmanufacturing.com\/?p=25284"},"modified":"2024-01-19T09:14:47","modified_gmt":"2024-01-19T09:14:47","slug":"surefire-ways-boost-cd-sales","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/surefire-ways-boost-cd-sales\/","title":{"rendered":"Surefire Ways to Boost Your CD Sales"},"content":{"rendered":"<p>For most musicians,CD sales count for 1\/3 of the total revenue and it is still the basis for most artists if their music is actually being bought.<\/p>\n<p>But now that many people prefer streaming, how can we convince them to buy CDs?<\/p>\n<p>We put something that adds value to it, that&#8217;s how! Here are some of our ideas on how to boost CD sales:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f5ac4a0959a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f5ac4a0959a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/surefire-ways-boost-cd-sales\/#add-a-freebie\" >Add a freebie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/surefire-ways-boost-cd-sales\/#release-a-special-edition-cd\" >Release a Special Edition CD<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/surefire-ways-boost-cd-sales\/#entice-them-with-kickass-cd-packaging\" >Entice them with Kickass CD packaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/surefire-ways-boost-cd-sales\/#bundle-your-cds-with-other-merch\" >Bundle your CDs with other merch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/surefire-ways-boost-cd-sales\/#let-bloggers-review-your-album\" >Let bloggers review your album<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/surefire-ways-boost-cd-sales\/#stay-by-the-merch-table\" >Stay by the merch table<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/surefire-ways-boost-cd-sales\/#keep-promoting-your-cd-onstage\" >Keep promoting your CD onstage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/surefire-ways-boost-cd-sales\/#post-it-on-your-website-homepage\" >Post it on your website homepage<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"add-a-freebie\"><\/span><strong>Add a freebie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can add something as simple as a button or a download card and it will make your album more valuable by a few notches.<\/p>\n<p>If you want it to be more enticing,\u00a0be more creative. Just make sure it&#8217;s still affordable and it won&#8217;t affect storage, display, and shipping.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"release-a-special-edition-cd\"><\/span><strong>Release a Special Edition CD<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2017\/12\/LennonBermudaBoxSet-oversized-box-set-custom-cd-packaging-special-edition-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25287 size-full\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2017\/12\/LennonBermudaBoxSet-oversized-box-set-custom-cd-packaging-special-edition-3.jpg\" alt=\"CD Sales lennon\" width=\"500\" height=\"380\" \/><\/a><\/p>\n<p>I mean, take a look at this. Don&#8217;t you wanna own it?<\/p>\n<p>Okay, maybe because it&#8217;s Lennon but still. A special set of songs, a special packaging released in a special way is definitely a treat\u00a0for the fans.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"entice-them-with-kickass-cd-packaging\"><\/span><strong>Entice them with Kickass CD packaging<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We are advocates of kickass CD packaging and we see absolutely no reason why you shouldn&#8217;t be more creative when it comes your album artwork or package. It doesn&#8217;t have to be expensive.<\/p>\n<p>In fact, it could cost exactly the same as the regular CD you&#8217;re planning to make. All it takes is a good concept executed well. This will make them buy the physical format instead of just downloading your stuff.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"bundle-your-cds-with-other-merch\"><\/span><strong>Bundle your CDs with other merch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-12-at-7.45.36-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25288 size-medium\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-12-at-7.45.36-PM-520x387.png\" alt=\"CD Sales bundle merch\" width=\"520\" height=\"387\" \/><\/a><\/p>\n<p>Bundling items together\u00a0does not only make them seem more affordable, it also makes the buyer feel like a hardcore fan.<\/p>\n<p>That way, every item on the bundle adds value to the other items of the bundle making the bundle greater than the sum of its parts. Here are\u00a0<a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/15-of-the-prettiest-vinyl-cassette-and-cd-bundles\/\">CD+Vinyl+merch\u00a0bundles<\/a> we love.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"let-bloggers-review-your-album\"><\/span><strong>Let bloggers review your album<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You somehow have to get the word out there that your album is out and it&#8217;s super duper dope.<\/p>\n<p>This info shouldn&#8217;t come from you all the time therefore you either have to ask some fans to give your album a review or ask bloggers and website owners to feature your album. If someone is influential, you better prepare to pay but it&#8217;s worth it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"stay-by-the-merch-table\"><\/span><strong>Stay by the merch table<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2017\/12\/merch-tables.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-25289\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2017\/12\/merch-tables-520x345.jpg\" alt=\"\" width=\"520\" height=\"345\" \/><\/a><\/p>\n<p>Particularly for mid-sized bands, have at least\u00a0one member of the band actually sitting at the merch table when you aren\u2019t playing. This is a golden opportunity to talk one-on-one with your fans.<\/p>\n<p>For smaller bands, this should be a no-brainer. But I know that the more prominent your band becomes, the harder it is to muster the enthusiasm to actually interact with the superfans.<\/p>\n<p>But it turns out that fans like feeling connected to musicians and this is a great way to increase your CD sales.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"keep-promoting-your-cd-onstage\"><\/span><strong>Keep promoting your CD onstage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2017\/12\/571f57773d1c4-533x400.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-25291\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2017\/12\/571f57773d1c4-533x400-520x390.jpg\" alt=\"\" width=\"520\" height=\"390\" \/><\/a><\/p>\n<p>This one is pretty basic but some musicians just forget to promote their stuff when they&#8217;re onstage. Seriously, just keep reminding them to buy your stuff. Simple.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"post-it-on-your-website-homepage\"><\/span><strong>Post it on your website homepage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make sure you are promoting your stuff in\u00a0the most important places of the world wide web but more especially on your website. Put your album on the homepage with a link of how they can purchase it.<\/p>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-12-at-8.53.53-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-25292\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-12-at-8.53.53-PM-520x241.png\" alt=\"\" width=\"520\" height=\"241\" \/><\/a><\/p>\n<p>What other tips can you add to this list?<\/p>\n<p>____________________________________________<\/p>\n<p class=\"p1\"><b><i>James Hill<\/i><\/b><i> is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole&#8217;s The Way It Is. He is now helping indie artists with branding and manufacturing through his company <\/i><a href=\"https:\/\/www.unifiedmanufacturing.com\/\"><span class=\"s1\"><b><i>Unified Manufacturing<\/i><\/b><\/span><\/a><i>, a CD\/DVD\/vinyl and merch company in LA.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For most musicians,CD sales count for 1\/3 of the total revenue and it is still the basis for most artists if their music is actually being bought. But now that many people prefer streaming, how can we convince them to buy CDs? We put something that adds value to it, that&#8217;s how! Here are some [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":25253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4,25],"tags":[],"class_list":["post-25284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cd-duplication-packaging","category-cd-manufacturing","category-graphic-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Surefire Ways to Boost Your CD Sales - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"In order to boost your CD sales and get people&#039;s attention to your new album and merch, here are some of the tried and tested hacks to try.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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