{"id":24556,"date":"2016-11-14T15:54:40","date_gmt":"2016-11-14T23:54:40","guid":{"rendered":"https:\/\/blog.unifiedmanufacturing.com\/?p=24556"},"modified":"2020-07-17T08:38:08","modified_gmt":"2020-07-17T08:38:08","slug":"10-creative-direct-mail-campaigns","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/10-creative-direct-mail-campaigns\/","title":{"rendered":"10 of the Most Creative Direct Mail Campaigns"},"content":{"rendered":"<p>Any experienced entrepreneur knows that print still rules. You may have awesome online campaigns but nothing beats a powerfully-designed direct mail campaign to target your VIPs. There&#8217;s just something about receiving lovely mailers in your mailbox. It&#8217;s something that almost equates to opening Christmas presents in your pajamas. When your supporters and clients receive beautiful mailers, they&#8217;d find it really hard to resist your offer. They&#8217;d find it really hard to just throw away your mailers, too.<\/p>\n<p>Take a look at these creative direct mail designs and you&#8217;ll\u00a0understand why it&#8217;s never going to run out of style.<\/p>\n<p><strong>BMW TIRES DIRECT MAIL<\/strong><\/p>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-11-at-12.55.16-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24557 size-medium\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-11-at-12.55.16-PM-520x461.png\" alt=\"bmw tire direct mail\" width=\"520\" height=\"461\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-11-at-12.55.28-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24558 size-medium\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-11-at-12.55.28-PM-520x463.png\" alt=\"bmw tire direct mail promotion\" width=\"520\" height=\"463\" \/><\/a><\/p>\n<p>The pull-tab mimics a BMW driving smoothly through snow. This alone gets the point across. And when they get to read the details, they&#8217;re already hooked.This campaign\u00a0vastly increasing normal response rates and helping the client surpass their goals for the program.<\/p>\n<p><strong>FORD MATCHBOX DIRECT MAIL<\/strong><\/p>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/52396e82b657ccbaf7f5db3639ec4e86.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24559 size-medium\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/52396e82b657ccbaf7f5db3639ec4e86-520x492.jpg\" alt=\"ford matchbox direct mail\" width=\"520\" height=\"492\" \/><\/a><\/p>\n<p>Notice how the car gets longer when you open the matchbox. Like the BMW campaign above, this one also gets its point across without much effort.<\/p>\n<p><strong>MDVIP WELLNESS PLAN DIRECT MAIL<\/strong><\/p>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/859b50d8d4606d4f739bc952e43c39f9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24560\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/859b50d8d4606d4f739bc952e43c39f9.jpg\" alt=\"creative direct mail promotion\" width=\"519\" height=\"519\" \/><\/a>&#8216;<\/p>\n<p>Well this is one literal take on &#8220;saving life&#8221; but it&#8217;s a cute toy no one could say no to. After getting the inflatable and twirling it around your finger, there&#8217;s no way you won&#8217;t read the brochure.<\/p>\n<p><strong>EARTH HOUR\u00a0CANDLE<\/strong><\/p>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/brilliant-dm-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24562\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/brilliant-dm-4.jpg\" alt=\"earth hour direct mail design\" width=\"519\" height=\"234\" \/><\/a><\/p>\n<p>To encourage corporate CEOs to celebrate Earth Hour, yellow candles in special packaging were sent to their offices.\u00a0The message is clear the moment recipients remove the candle from the box. Corporate support increased 260% after sending this campaign.<\/p>\n<p><strong>LAVONLINE TOMATO SPLAT DIRECT MAIL<\/strong><\/p>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/brilliant-dm-11.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24563\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/brilliant-dm-11.jpg\" alt=\"lavoline creative direct mail marketing\" width=\"517\" height=\"285\" \/><\/a><\/p>\n<p>The campaign challenges recipients to smack the tomato. Although it gets flat, it bounces back to its original form in no time. And&#8230;it leaves no stain whatsoever. This is for a laundry shop that specializes on removing heavy stain.<\/p>\n<p><strong>AMNESTY INTERNATIONAL CHOPSTICKS<\/strong><\/p>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/brilliant-dm-10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24564\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/brilliant-dm-10.jpg\" alt=\"direct mail- amnesty international \" width=\"516\" height=\"253\" \/><\/a><\/p>\n<p>Simple yet very clever.\u00a0Pencils that looked like chopsticks\u00a0with the following instruction written:<\/p>\n<ul>\n<li>Tuck under thumb and hold tightly.<\/li>\n<li>Write the Chinese government to help end torture.<\/li>\n<li>Don\u2019t let human rights violations by the Chinese government give China a bad name.<\/li>\n<li>Take further action at amnesty.org\/china<\/li>\n<\/ul>\n<p><strong>TELUS TURF MAILER<\/strong><\/p>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/Telus-600px.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24566 size-medium\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/Telus-600px-520x251.jpg\" alt=\"telus direct mail mat\" width=\"520\" height=\"251\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/Telus-600px2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24567\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/Telus-600px2-520x251.jpg\" alt=\"telus direct mailer\" width=\"601\" height=\"290\" \/><\/a><\/p>\n<p>Telus, a wireless internet and TV provider, sent this mailer to NFL addicts. This gets the point across and could even make your cats happy.<\/p>\n<p><strong>BLOOD DONATION CAMPAIGN<\/strong><\/p>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/brilliant-dm-5-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24568\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/brilliant-dm-5-2.jpg\" alt=\"blood donation mailer\" width=\"527\" height=\"351\" \/><\/a><\/p>\n<p>This campaign is affordable yet catchy. The rubber baller is like a rubber used in wrapping the arm when blood is being extracted. When your campaign is affordable, you can send more without worrying about money.<\/p>\n<p><strong>WORLD WATER DAY CARD<\/strong><\/p>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-11-at-4.44.15-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24569 size-medium\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-11-at-4.44.15-PM-520x372.png\" alt=\"world water day mailer\" width=\"520\" height=\"372\" \/><\/a><\/p>\n<p>To celebrate World Water Day, Green Belgium Mailing sent out a water-powered mailer. The letter inside could only be read when submerged in water. Just proves to show the importance of water. Nevermind that you&#8217;d be wasting some water while tying to read the card, though.<\/p>\n<p><strong>IBM SAND INVITE<\/strong><\/p>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/ibm-sand-dm.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-24570\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/ibm-sand-dm-520x358.jpg\" alt=\"ibm-sand-dm\" width=\"520\" height=\"358\" \/><\/a><\/p>\n<p>IBM sent out a large box that contained a pouch of sand and a plain card. Invitees were instructed to pour the sand on the card. When dusted off, the sand that remained stuck to the card revealed a hidden message:\u00a0<em>IBM Opens in Qatar<\/em>.<\/p>\n<p>___________________________________________<\/p>\n<p class=\"p1\"><b><i>James Hill<\/i><\/b><i> is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole&#8217;s The Way It Is. He is now helping indie artists with branding and manufacturing through his company <\/i><a href=\"https:\/\/www.unifiedmanufacturing.com\/\"><span class=\"s1\"><b><i>Unified Manufacturing<\/i><\/b><\/span><\/a><i>, a CD\/DVD\/vinyl and merch company in LA.<\/i><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any experienced entrepreneur knows that print still rules. You may have awesome online campaigns but nothing beats a powerfully-designed direct mail campaign to target your VIPs. There&#8217;s just something about receiving lovely mailers in your mailbox. It&#8217;s something that almost equates to opening Christmas presents in your pajamas. When your supporters and clients receive beautiful [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":24577,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-24556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 of the Most Creative Direct Mail Campaigns - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"Take a look at these creative direct mail designs and you&#039;ll understand why it&#039;s never going to run out of style.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/10-creative-direct-mail-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 of the Most Creative Direct Mail Campaigns\" \/>\n<meta property=\"og:description\" content=\"Take a look at these creative direct mail designs and you&#039;ll understand why it&#039;s never going to run out of style.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/10-creative-direct-mail-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"UnifiedManufacturing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unifiedmfg\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-14T23:54:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-17T08:38:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2016\/11\/52396e82b657ccbaf7f5db3639ec4e86-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Bauer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#organization\",\"name\":\"UnifiedManufacturing\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/unifiedmfg\/\",\"https:\/\/www.instagram.com\/unified_manufacturin\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"contentUrl\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"width\":358,\"height\":304,\"caption\":\"UnifiedManufacturing\"},\"image\":{\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#website\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"name\":\"UnifiedManufacturing\",\"description\":\"CD - 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