{"id":2319,"date":"2010-06-03T04:19:52","date_gmt":"2010-06-03T12:19:52","guid":{"rendered":"http:\/\/unifiedmanufacturing.com\/blog\/?p=2319"},"modified":"2020-09-23T14:07:22","modified_gmt":"2020-09-23T14:07:22","slug":"music-retail-stores-have-to-diversify-in-order-to-survive","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/music-retail-stores-have-to-diversify-in-order-to-survive\/","title":{"rendered":"Music Retail: Record Stores Have to Diversify in Order to Survive"},"content":{"rendered":"

It is a known fact that CD sales have plummeted in the last decade and are down about 50 percent from their peak. The decline of CD sales \u2014 and, more recently, of DVD sales \u2014 has forced the music retailers to find other ways to fill their space and tap into customers\u2019 interest in music. In order to survive, music specialty stores have to diversify. They have to sell something beyond recorded music.
\nSelling products beyond recorded music is nothing new for these retailers. Stores have routinely sold custom printed t-shirts<\/a> and stickers for music bands, for instance.
\n\"\"<\/a>
\nJim Donio, president of the National Association of Recording Merchandisers, a trade group, said that specialized music retailers have diversified well beyond merely fiddling with their physical footprint. Many have altered the shape of their entire company and shifted into whole new areas of business. \u201cThese overarching strategic plans look at how a company can change the overall offering and still touch the music,\u201d Mr. Donio said.
\nIn 2008, Best Buy, the national electronics retailer, began dipping its toe into the world of musical instruments. By late March of this year, the company had opened its 99th and 100th musical instrument departments, at its new stores in Upper Manhattan and in Flushing, Queens.
\nAt the store in Upper Manhattan, customers can select from 45 acoustic guitars, which are kept in a closed, climate-controlled room, ranging from a $99.99 Squier guitar to a $3,999.99, six-string Taylor. (And two ukuleles). Along the red wall facing the customers when they enter the department hang about 80 electric guitars and bass guitars, in a similar range of prices. DJ equipment lines another wall.
\nSo far, said Candace Hoyte, a supervisor at the Manhattan store, the instruments have drawn a steady stream of attention, especially from children. They skip past the video game stations and head straight for the instruments, banging away at Roland electronic drums or tapping on one of the dozen or so keyboards, she said.
\nBest Buy\u2019s shift into instruments is just one attempt at a solution. Other major music retailers, like Wal-Mart Stores<\/a>, have simply shifted some of the space they used for CDs to other adjacent departments where sales remained brisk.
\n[NYTimes]<\/a>
\n_______________________________________________________________________
\nUnified Manufacturing<\/strong>\u00a0is an L.A. -based one-stop-shop that offers very affordable CD\/DVD\/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply\u00a0CLICK HERE<\/a>.]]> \t<\/p>\n","protected":false},"excerpt":{"rendered":"

It is a known fact that CD sales have plummeted in the last decade and are down about 50 percent from their peak. The decline of CD sales \u2014 and, more recently, of DVD sales \u2014 has forced the music retailers to find other ways to fill their space and tap into customers\u2019 interest in […]<\/p>\n","protected":false},"author":6,"featured_media":21274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unified-manufacturing-news"],"yoast_head":"\nMusic Retail: Record Stores Have to Diversify in Order to Survive - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"Music sales are now coming up with new ways to adapt to low CD sales- from selling more merch to having live performances.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-retail-stores-have-to-diversify-in-order-to-survive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Music Retail: Record Stores Have to Diversify in Order to Survive\" \/>\n<meta property=\"og:description\" content=\"Music sales are now coming up with new ways to adapt to low CD sales- from selling more merch to having live performances.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/music-retail-stores-have-to-diversify-in-order-to-survive\/\" \/>\n<meta property=\"og:site_name\" content=\"UnifiedManufacturing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unifiedmfg\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-03T12:19:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-23T14:07:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/06\/1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"477\" \/>\n\t<meta property=\"og:image:height\" content=\"395\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marion Isobel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#organization\",\"name\":\"UnifiedManufacturing\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/unifiedmfg\/\",\"https:\/\/www.instagram.com\/unified_manufacturin\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"contentUrl\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"width\":358,\"height\":304,\"caption\":\"UnifiedManufacturing\"},\"image\":{\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#website\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"name\":\"UnifiedManufacturing\",\"description\":\"CD - 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