Do not be intimidated by the word “brand” because it simply\u00a0means your packaging or how you carry yourself. Okay, if you still don’t like the sound of the term packaging, let’s try to make it simpler: it’s your identity. It’s how people recognize you, it’s what sets you apart (even very slightly) from others. As artists, this need to be distinguished from others and to have originality is innate but creating a brand takes more than having natural quirks and dressing up creatively. Branding requires a certain balance of the following: your genuine identity+ how you market yourself+your works+what your niche market likes.<\/p>\n
YOUR GENUINE IDENTITY<\/strong> IDENTIFY YOUR NICHE<\/strong> MAP OUT YOUR MARKETING STRATEGY<\/strong>
\nBefore trying to develop your frills, make sure you know who you are to the core. That is because, as a general rule, you only have to ENHANCE who you are if you’re\u00a0despite all the talk about marketing and pleasing your followers. Now, defining who you are is not simple. No one can really define clearly who they are even if they’re 100 years old people change constantly.\u00a0However, you can tell if something is close to who you are and if something is totally “not you.” By identifying the things that you really can’t do, you’re defining who you are. For example, it’s not your personality to wear pink, then you must absolutely not cross that or else you’ll start to hate yourself.<\/p>\n
\nWho is that specific group of people you are targeting? Do not say everybody! You cannot please everyone and not everyone will love your music or art. Who are they? Are they mostly women or men? Are they teenagers, 20s,30s, or seniors? Where do they hang out? What types of music do they listen to? Put them under a microscope and get to know them. Get to know them because your career depends on it. Well, not entirely, but it’s a big factor. Once you’ve identified you niche, that means you’re more focused and defined when it comes to how you brand and market yourself. For example, if you find out that they’re into sneakers, you can sell them custom painted sneakers.<\/p>\n
\nBased on the things you’ve discovered above, and based on your products, you can now make a map of how you’re going to enter the market. Get advice from your PR team on how you should market yourself online and offline. Make sure your strategy and brand is clear \u00a0in all aspects to avoid confusion from customers. You do not want to keep switching your brand.<\/p>\n