{"id":22463,"date":"2014-12-17T16:15:14","date_gmt":"2014-12-18T00:15:14","guid":{"rendered":"http:\/\/unifiedmanufacturing.com\/blog\/?p=22463"},"modified":"2024-02-07T07:17:22","modified_gmt":"2024-02-07T07:17:22","slug":"engage-target-audience","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/engage-target-audience\/","title":{"rendered":"How to really get the attention of your target audience"},"content":{"rendered":"<p>Your potential customers are bombarded by thousands of advertising images every day from the moment they wake up to the time they hit their beds.<\/p>\n<p>You have to find a way to get through all the noise to have your message heard by your target audience. For musicians, this means that you have to find a way for current fans to share\u00a0your latest music video so their like-minded friends can see it.<\/p>\n<p>For business owners, your potential customer have already searched on Google to find\u00a0solutions to their problems before they even\u00a0contact you. This means you have to enhance your online presence (and make sure you&#8217;re not all over the place!).<\/p>\n<p>Your business must be proactive to engage with your target audience to compel them to reach out to you.<\/p>\n<p>Here are some ways you can really get their attention amidst all the noise:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a11f62fbc64f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a11f62fbc64f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/engage-target-audience\/#really-good-stuff\" >REALLY GOOD STUFF<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/engage-target-audience\/#create-compelling-content\" >CREATE COMPELLING CONTENT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/engage-target-audience\/#pamper-current-customers\" >PAMPER CURRENT CUSTOMERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/engage-target-audience\/#be-consistent\" >BE CONSISTENT<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"really-good-stuff\"><\/span><strong>REALLY GOOD STUFF<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/y.yarn.co\/12c417b3-157e-4fbd-ad2c-8f775900812a_text.gif\" alt=\"YARN | | | Video gifs by quotes | 12c417b3 | \u7d17\" width=\"587\" height=\"330\" \/><\/p>\n<p>First of all, whatever it is you&#8217;re selling (music, art, products), make sure it&#8217;s really good. That&#8217;s the number one way to get people&#8217;s attention.<\/p>\n<p>That&#8217;s also the number one way to keep people talking about you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"create-compelling-content\"><\/span><strong>CREATE COMPELLING CONTENT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/media.licdn.com\/dms\/image\/D4D12AQHPHKYAmhwACg\/article-cover_image-shrink_600_2000\/0\/1692804339870?e=2147483647&amp;v=beta&amp;t=IVP9c4CJcTAy-ijftT6ltqgWksJ0bsb-8VmmmAM2ghA\" alt=\"The (not so) secret to creating compelling content\" width=\"585\" height=\"326\" \/><\/p>\n<p>Once you find out what your target audience searches for online (keywords) and in real life, you can create the content that draws them to you.<\/p>\n<p>This means great articles that provide real solutions. Make sure your content is not mainly selling your stuff, make sure they&#8217;re: a.) entertaining or b.) useful.<\/p>\n<p>If they&#8217;re not\u00a0engaging, you&#8217;ll just be wasting your money and your target audience&#8217;s time.<\/p>\n<p><strong>TESTIMONIALS<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/d26oc3sg82pgk3.cloudfront.net\/files\/media\/edit\/image\/5692\/og_image.jpg\" alt=\"Celebrity Testimonials\" width=\"1200\" height=\"630\" \/><\/p>\n<p>Let real people (or celebs if you can make it possible) promote your stuff by saying something good about your product\/company, and\u00a0posting good reviews on their Facebook or Twitter.<\/p>\n<p>If a customer is happy, just e-mail them to give you a review. Remind them to link to your Facebook page or website.<\/p>\n<p><strong>PROVIDE TRAINING VIDEOS AND MANUALS<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/learningbox.online\/wp-content\/uploads\/blog\/manual_movie_creation_procedure_01.jpg\" alt=\"target audience\" width=\"1200\" height=\"460\" \/><\/p>\n<p>Train your customers how to use your product or service to get the most productivity from it.<\/p>\n<p>You want your customers to come back to you even after they have made a purchase. Use the multiple mediums that are available to you to connect with your audience.<\/p>\n<p>You have many different options, social media, eBooks, mail campaigns, videos, <a href=\"https:\/\/www.unifiedmanufacturing.com\/\">DVDs, CDs, and more<\/a>. If you&#8217;re a musician or a visual artist, provide quick training videos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"pamper-current-customers\"><\/span><strong>PAMPER CURRENT CUSTOMERS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.business-opportunities.biz\/wp-content\/uploads\/2018\/10\/pamper-clients.jpg\" alt=\"How to Pamper Clients When They're Visiting Your Business Office \u2013 Running Your Business\" width=\"2048\" height=\"1366\" \/><\/p>\n<p>You need to remember to take care of current customers and gain new ones at the same time. It is easy to spread yourself too thin in your marketing campaign and forget to take care of your current clientele.<\/p>\n<p>Send them e-mails once in a while asking them how they&#8217;ve been. You can also give them freebies and perks. Pamper them like a baby.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"be-consistent\"><\/span><strong>BE CONSISTENT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/55d55c5ae4b0b8db6037257a\/1564253189784-WTHDKVGM28ULP55XG7LN\/Screen+Shot+2019-07-27+at+11.46.07+AM.png?format=2500w\" alt=\"target audience\" width=\"1212\" height=\"770\" \/><\/p>\n<p>Provide new content and information on a regular basis.<\/p>\n<p>You need consistency to engage with your <a href=\"http:\/\/www.forbes.com\/sites\/jaysondemers\/2013\/08\/27\/6-steps-to-decoding-your-target-audience\/\" target=\"_blank\" rel=\"noopener noreferrer\">target audience<\/a>. Instead of making seven posts in one day, and then not doing anything for another week on your social media, make one vital post every day that will interest your readers.<\/p>\n<p>Going very active one moment and then going very silent the next reflects a lot about you. They&#8217;ll start to lose interest.<\/p>\n<p>&nbsp;<\/p>\n<p>It takes a lot of effort to get\u00a0people&#8217;s attention nowadays because of e-mails, Facebook, Twitter, and a lot more. Luckily, the things that make it hard are also the same things that make it easy.<\/p>\n<p>With good research, a pinch of creativity, and 100% consistency, you can utilize these tools efficiently. And through time,\u00a0it won&#8217;t be too hard to get their attention and loyalty.<\/p>\n<p>_________________________________________________________________<\/p>\n<p><b><i>James Hill<\/i><\/b><i>\u00a0is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole\u2019s The Way It Is. He is now helping indie artists with branding and manufacturing through his company\u00a0<\/i><a href=\"https:\/\/www.unifiedmanufacturing.com\/\" target=\"_self\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\"><span class=\"s1\"><b><i>Unified Manufacturing<\/i><\/b><\/span><\/a><i>, a CD\/DVD,\u00a0<a href=\"https:\/\/www.unifiedmanufacturing.com\/vinyl-pressing\" target=\"_self\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\">custom vinyl records<\/a> and merch company in LA.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your potential customers are bombarded by thousands of advertising images every day from the moment they wake up to the time they hit their beds. You have to find a way to get through all the noise to have your message heard by your target audience. For musicians, this means that you have to find [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":22468,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,1],"tags":[],"class_list":["post-22463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artist-tips","category-unified-manufacturing-news"],"contentshake_article_id":"","_links":{"self":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/22463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/comments?post=22463"}],"version-history":[{"count":3,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/22463\/revisions"}],"predecessor-version":[{"id":39267,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/22463\/revisions\/39267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media\/22468"}],"wp:attachment":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media?parent=22463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/categories?post=22463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/tags?post=22463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}