{"id":22307,"date":"2014-11-24T13:46:17","date_gmt":"2014-11-24T21:46:17","guid":{"rendered":"http:\/\/unifiedmanufacturing.com\/blog\/?p=22307"},"modified":"2024-02-01T10:44:44","modified_gmt":"2024-02-01T10:44:44","slug":"branding-for-your-band","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/branding-for-your-band\/","title":{"rendered":"How to brand your band? Answer these five questions"},"content":{"rendered":"<p>OK Go, Madonna, Daft Punk, Lady Gaga. These\u00a0are very famous musicians but there are certainly many artists that sing better than them.<\/p>\n<p>But why are they so famous? The answer is simple: they have created a brand. You might cringe thinking about branding as if it&#8217;s a disease, as if it can ruin your soul, but do you know that even when you don&#8217;t change a thing, you still have a brand?<\/p>\n<p>Yep, that&#8217;s because <a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/branding-articles-artists\/\">branding simply means your image<\/a> on the minds of the general public. Simply put, it&#8217;s your band&#8217;s personality. So we all have it, you\u00a0just need to define it or enhance it (or even change it) if you want music career success.<\/p>\n<p>When branding and marketing your band, make sure that you find your own unique image.\u00a0&#8220;<span style=\"color: #444444;\">Every brand must pursue a life of its own \u2013 not affirm the life of a manager.&#8221; We couldn&#8217;t agree more! The manager is key to the success and trajectory of the band, it&#8217;s important for it to remain distinct, not falling victim to compromise and distraction.\u00a0<\/span><\/p>\n<p>Here are some questions that could help you define your brand:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2fb3e721397\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2fb3e721397\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/branding-for-your-band\/#what-is-your-bands-purpose\" >WHAT IS YOUR BAND&#8217;S PURPOSE?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/branding-for-your-band\/#what-is-your-story\" >WHAT IS YOUR STORY?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/branding-for-your-band\/#what-unique-experience-do-you-want-to-offer\" >WHAT UNIQUE EXPERIENCE DO YOU WANT TO OFFER?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/branding-for-your-band\/#what-are-you-not\" >WHAT ARE YOU NOT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/branding-for-your-band\/#and-lastly-what-makes-you-different\" >AND LASTLY, WHAT MAKES YOU DIFFERENT?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-is-your-bands-purpose\"><\/span><strong>WHAT IS YOUR BAND&#8217;S PURPOSE?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.thesoulpurposeband.com\/Art\/AtAquarium-Seated%20with%20name.jpg\" alt=\"band\" width=\"700\" height=\"441\" \/><\/p>\n<p>Purpose may seem like a loaded word and it kinda is, but you simply should define what you want to be\u00a0two, five, or ten years from now.<\/p>\n<p>Do you want to be the best wedding band in LA? Do you want people to be entertained by your funny songs and gimmicks? Do you want to cheer up the oldies with your classic remakes?<\/p>\n<p>Every musician has a purpose other than &#8220;self-expression.&#8221; What is it?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-your-story\"><\/span><strong>WHAT IS YOUR STORY?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/godspeaking.files.wordpress.com\/2020\/05\/story03.png\" alt=\"Everyone Has A Story | God Speaking\" \/><\/p>\n<p>How did you guys meet? How did you decide to pursue this career?<\/p>\n<p>What is your life story as a musician? What difficulties did you encounter? Your story is important when defining your brand.<\/p>\n<p>When you link it to your purpose, you are already halfway to defining your brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-unique-experience-do-you-want-to-offer\"><\/span><strong>WHAT UNIQUE EXPERIENCE DO YOU WANT TO OFFER?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2012\/11\/CD-packaging-ghosts-radical-face.png\" alt=\"Music Packaging: Ghosts- Radical Face - UnifiedManufacturing\" width=\"569\" height=\"310\" \/><\/p>\n<p>Whether it&#8217;s through your gig or CD, what type of experience do you want your listeners to go through? Do you want them to feel blissful, angry, calm, sad?<\/p>\n<p>Sure, it&#8217;s important that you create your music first before thinking about these things. Sometimes, they emerge on their own without any effort. But when you&#8217;re too random, maybe it&#8217;s time to define the type of music you want to be known for.<\/p>\n<p>This also applies to the kinds of merch you offer, your website lay-out, your music videos, CD packaging, and everything else. Everything should be an experience. Be as consistent as possible. <strong>\u00a0<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-you-not\"><\/span><strong>WHAT ARE YOU NOT?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#8220;I may not know what I want, but I know what I don&#8217;t want.&#8221; This is famous because it&#8217;s true. When we still don&#8217;t know what we want (or what we are), it&#8217;s sometimes useful when we define what we are not.<\/p>\n<p>List down the things you&#8217;d never ever want to be or be known for.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"and-lastly-what-makes-you-different\"><\/span><strong>AND LASTLY, WHAT MAKES YOU DIFFERENT?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Of course, this is the final question you should answer for you to define your brand. What makes you different?<\/p>\n<p>So you&#8217;re a\u00a0punk\u00a0band in New Orleans that\u00a0uses recycled stuff as instruments. Right&#8230;what makes you different from all the other punk bands in New Orleans that use <a href=\"https:\/\/www.nola.com\/news\/communities\/st_tammany\/nonprofit-on-a-mission-to-recycle-instruments-for-st-tammany-students\/article_44cd7be0-7a06-11ec-b275-87f22bbaf2d1.html\">recycled instruments<\/a>?<\/p>\n<p>It&#8217;s not very easy, right? Trying to be unique when nothing is unique. Try harder. Be as detailed as possible and you will have an epiphany.<\/p>\n<p>Once your brand is clearer to you, you may now start enhancing it. Make sure your band manager and marketing team understand the values and voice of the band and the\u00a0interests of the fans.<\/p>\n<p>Keep the team informed and they can help do the band justice.<\/p>\n<p>For more, click this link &gt;&gt;&gt;<\/p>\n<p>_______________________________________________________________________<\/p>\n<p><b><i>James Hill<\/i><\/b><i>\u00a0is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole\u2019s The Way It Is. He is now helping indie artists with branding and manufacturing through his company\u00a0<\/i><a href=\"https:\/\/www.unifiedmanufacturing.com\/\" target=\"_self\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\"><span class=\"s1\"><b><i>Unified Manufacturing<\/i><\/b><\/span><\/a><i>, a CD\/DVD,\u00a0<a href=\"https:\/\/www.unifiedmanufacturing.com\/vinyl-pressing\" target=\"_self\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\">custom vinyl records<\/a> and merch company in LA.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OK Go, Madonna, Daft Punk, Lady Gaga. These\u00a0are very famous musicians but there are certainly many artists that sing better than them. But why are they so famous? The answer is simple: they have created a brand. You might cringe thinking about branding as if it&#8217;s a disease, as if it can ruin your soul, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":22308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-22307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artist-tips"],"contentshake_article_id":"","_links":{"self":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/22307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/comments?post=22307"}],"version-history":[{"count":4,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/22307\/revisions"}],"predecessor-version":[{"id":39155,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/22307\/revisions\/39155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media\/22308"}],"wp:attachment":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media?parent=22307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/categories?post=22307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/tags?post=22307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}