{"id":1925,"date":"2010-05-19T07:38:46","date_gmt":"2010-05-19T15:38:46","guid":{"rendered":"http:\/\/unifiedmanufacturing.com\/blog\/?p=1925"},"modified":"2020-02-24T10:54:33","modified_gmt":"2020-02-24T10:54:33","slug":"interview-graphic-designer-perttu-murto","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/interview-graphic-designer-perttu-murto\/","title":{"rendered":"CD Packaging Designer: Perttu Murto on Album Art Design"},"content":{"rendered":"<p><![CDATA[<span style=\"color: #000000;\">Perttu Murto is a 24-year-old graphic designer \/art director \/illustrator from Finland. He has been involved in graphics for almost 8 years. At a young age, he was selected as the Young Advertisement Designer of the Year for 2007 in Northern Finland and he worked for big companies such as <a href=\"http:\/\/www.dolcegabbana.com\/\">Dolce &amp; Gabbana<\/a>. His works have also been featured in several prestigious design websites and magazines.At the moment, he is working as a graphic designer for Finnish advertising agency <a href=\"http:\/\/www.tyomaa.com\/\">Ty\u00f6maa<\/a> and doing some freelance work on the side. On top of that, he\u2019s on his final year in Oulu University of Applied Sciences Business and Information Management, majoring in Digital Media. What a busy guy. Good thing he still managed to squeeze in our interview to his hectic schedule. (Thanks Perttu!)<\/span>\n\n\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">\n<\/span><\/p>\n\n\n<span style=\"color: #000000;\"><strong>How did you get into design?<\/strong>\nBefore graphic design, I was initially interested in photography. I bought my first digital camera when I was 16 or 17. That\u2019s also the time I got my first touch with Photoshop and I got amazed by it. I was so into it that there was a time when I played with Photoshop everyday. I kind of forgot the photography part and started designing and illustrating things more and more. I studied things about typography, layouts, logos, branding and everything which had something to do with graphic design.\u00a0 It is really fun! Looking stuff from the internet and connecting with other artists around the world made the design more like a lifestyle than a hobby.<\/span>\n<span style=\"color: #000000;\">Anyways, after few years of daily photoshopping and learning stuff I started to freelance. A lot of bad and good projects came and went and each one taught me more and more about this industry.<\/span>\n<span style=\"color: #000000;\"><strong>What and who are your influences?<\/strong><\/span>\n<span style=\"color: #000000;\">It really comes from everywhere, but mostly from music, movies, other designers, cd-cover art etc you name it! I also find great influences every day when I browse my daily design blogs. All those stuff influence me one way or another.<\/span>\n<span style=\"color: #000000;\">\n<\/span><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/05\/no_heroes_o.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1932\" title=\"no_heroes_o\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/05\/no_heroes_o.jpg\" alt=\"\" width=\"500\" height=\"700\" \/><\/a>\n<span style=\"color: #000000;\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/05\/perrtu11.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1933\" title=\"perrtu11\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/05\/perrtu11-520x365.jpg\" alt=\"\" width=\"500\" height=\"350\" \/><\/a>\n<\/span>\n<span style=\"color: #000000;\"><strong>How do you usually work on a concept?<\/strong><\/span>\n<span style=\"color: #000000;\">I try to sketch more and more these days and when an idea pops in my head in the middle of the night or while I\u2019m out and about during daytime, I try to write them down right away. About working on concepts, it really depends on my clients and the brief they gave me. But if\u00a0 I work personal artwork, I usually sketch and just play with photoshop and see what comes out of it.<\/span>\n<span style=\"color: #000000;\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/05\/perrtu3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1935\" title=\"perrtu3\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/05\/perrtu3-374x530.jpg\" alt=\"\" width=\"500\" height=\"700\" \/><\/a>\n<\/span>\n<span style=\"color: #000000;\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/05\/perrtu12.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1936\" title=\"perrtu12\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/05\/perrtu12-520x327.jpg\" alt=\"\" width=\"500\" height=\"400\" \/><\/a>\n<\/span>\n<span style=\"color: #000000;\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/05\/perrtu2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1937\" title=\"perrtu2\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/05\/perrtu2-374x530.jpg\" alt=\"\" width=\"500\" height=\"700\" \/><\/a>\n<\/span>\n<span style=\"color: #000000;\"><strong>I will ask you questions that we ask all our designers: To you, what makes a good CD package?<\/strong><\/span>\n<span style=\"color: #000000;\">I think a good CD packaging should reflect the content of the music. It&#8217;s important because it gives a first feeling of the album. The art should tell what the album is about.<\/span>\n<span style=\"color: #000000;\"><strong>What makes a bad CD package?<\/strong><\/span>\n<span style=\"color: #000000;\">You should avoid all the trendy stuff you see around because it usually makes a bad package. What I mean is, do not do what everyone is doing. Do something different.<\/span>\n<span style=\"color: #000000;\"><strong>What advise can you give to those who want to get into this kind of career?<\/strong><\/span>\n<span style=\"color: #000000;\">Just keep working and trying new things each day. Be a nice guy to everyone. Try get connected and be nice to your (future) colleagues because you\u2019ll be the ones helping each other in this industry. Most of all, be patient. Things do not happen in one night. Just keep working the things you are interested in and it will come to you eventually.<\/span>\n<span style=\"color: #000000;\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/05\/perrtu8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1939\" title=\"perrtu8\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/05\/perrtu8-520x480.jpg\" alt=\"\" width=\"500\" height=\"450\" \/><\/a>\n<\/span>\n<span style=\"color: #000000;\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/05\/perrtu4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1940\" title=\"perrtu4\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/05\/perrtu4-520x327.jpg\" alt=\"\" width=\"500\" height=\"400\" \/><\/a>\n<\/span>\n\n\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">If you want to know more about Perttu and his works, visit www.perttumurto.com<\/span><\/p>\n\n\n_______________________________________________________________________\n<strong>Unified Manufacturing<\/strong>\u00a0is an L.A. -based one-stop-shop that offers very affordable CD\/DVD\/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply\u00a0<a href=\"https:\/\/www.unifiedmanufacturing.com\/instant-quote\/\">CLICK HERE<\/a>.]]>    \t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perttu Murto is a 24-year-old graphic designer \/art director \/illustrator from Finland. He has been involved in graphics for almost 8 years. At a young age, he was selected as the Young Advertisement Designer of the Year for 2007 in Northern Finland and he worked for big companies such as Dolce &amp; Gabbana. His works [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":21295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1],"tags":[],"class_list":["post-1925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-design","category-unified-manufacturing-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CD Packaging Designer: Perttu Murto on Album Art Design - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"Interview with Perttu Murto, one of Finland&#039;s most promising cd packaging graphic designers, on album art design\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/interview-graphic-designer-perttu-murto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CD Packaging Designer: Perttu Murto on Album Art Design\" \/>\n<meta property=\"og:description\" content=\"Interview with Perttu Murto, one of Finland&#039;s most promising cd packaging graphic designers, on album art design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/interview-graphic-designer-perttu-murto\/\" \/>\n<meta property=\"og:site_name\" content=\"UnifiedManufacturing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unifiedmfg\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-19T15:38:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-24T10:54:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/05\/photo_2-397x5301.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"397\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Bauer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#organization\",\"name\":\"UnifiedManufacturing\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/unifiedmfg\/\",\"https:\/\/www.instagram.com\/unified_manufacturin\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"contentUrl\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"width\":358,\"height\":304,\"caption\":\"UnifiedManufacturing\"},\"image\":{\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#website\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"name\":\"UnifiedManufacturing\",\"description\":\"CD - 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