{"id":18137,"date":"2013-05-29T05:40:30","date_gmt":"2013-05-29T13:40:30","guid":{"rendered":"http:\/\/unifiedmanufacturing.com\/blog\/?p=18137"},"modified":"2022-04-18T11:02:19","modified_gmt":"2022-04-18T11:02:19","slug":"20-unconventional-ways-to-release-your-music","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/","title":{"rendered":"20 Unconventional Album Release Gimmicks That Totally Rock"},"content":{"rendered":"<p>When you want to stand out, when you want to be talked about, you gotta have album release gimmicks. Don&#8217;t just make CDs in regular CD jewel case and digital downloads like the rest of the regular guys. No siree! You gotta be a little EXTRA!<\/p>\n<p>How?<\/p>\n<p>There are so many ways to get creative with releasing, distributing and marketing your music so that you&#8217;ll surprise (and even shock) your fans. Here are some ways you can make your album release a few notches crazier than usual:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fbc929041a1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fbc929041a1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#put-some-weird-ingredient-unto-your-packaging%e2%80%93like-kehas-blood\" >Put some weird ingredient unto your Packaging\u2013like Ke$ha\u2019s blood<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#put-your-music-in-something-edible-like-chocolate-heart-or-gummy-skull\" >Put your music in something edible like Chocolate Heart or Gummy Skull<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#-sell-your-cd-with-a-box-of-pizza-with-your-face-on-it\" >_____________________________________________________________ \nSell your CD with a box of Pizza with your face on it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#honesty-box-or-%e2%80%9cpay-whatever-amount-for-our-music%e2%80%9d\" >Honesty Box or &#8220;pay whatever amount for our music&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#-put-a-download-code-on-a-soup-can\" >_____________________________________________________________ \nPut a download code on a Soup Can<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#-tie-vinyl-or-usb-on-balloons-and-set-them-free\" >_____________________________________________________________ \nTie Vinyl or USB on Balloons and set them free<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#-put-a-download-code-on-a-tee\" >_____________________________________________________________ \nPut a download code on a tee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#-give-away-limited-edition-newspapers\" >_____________________________________________________________ \nGive away Limited Edition newspapers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#-digital-album-signing-thru-google-hangouts\" >_____________________________________________________________ \nDigital Album Signing thru Google+ Hangouts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#-cassettes\" >_____________________________________________________________ \nCassettes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#-flash-memory\" >_____________________________________________________________ \nFlash Memory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#-interactive-cd-package-with-online-animated-experience\" >_____________________________________________________________ \nInteractive CD Package with Online Animated Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#-put-your-music-in-a-pill\" >_____________________________________________________________ \nPut your Music in a Pill<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#-releasing-one-album-in-4-discs-that-has-to-be-played-in-4-players-at-the-same-time\" >_____________________________________________________________ \nReleasing one album in 4 discs that has to be played in 4 players at the same time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#-music-box\" >_____________________________________________________________ \nMusic Box<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#-sheet-music\" >_____________________________________________________________ \nSheet Music<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#-nes-cartridge\" >_____________________________________________________________ \nNES Cartridge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#-cd-case-that-actually-plays-music\" >_____________________________________________________________ \nCD Case that actually plays music<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#-cardboard-case-that-plays-a-record\" >_____________________________________________________________ \nCardboard case that plays a record<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"put-some-weird-ingredient-unto-your-packaging%e2%80%93like-kehas-blood\"><\/span><strong>Put some weird ingredient unto your Packaging\u2013like Ke$ha\u2019s blood<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/flaming-lips-kesha-blood.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18140\" title=\"flaming lips-kesha blood\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/flaming-lips-kesha-blood.jpg\" alt=\"Album Release Gimmicks- flaming lips blood vinyl\" width=\"532\" height=\"299\" \/><\/a><\/p>\n<p>Flaming Lips released their new record \u201cThe Flaming Lips and Heady Fwends\u201d with an album packaging blotched with blood of artists like Ke$ha, Erykah Badu, Chris Martin, Nick Cave and Grammy\u2019s Best New Artist Bon Iver.<\/p>\n<p><strong>__________________________________________________<\/strong><\/p>\n<h4><span class=\"ez-toc-section\" id=\"put-your-music-in-something-edible-like-chocolate-heart-or-gummy-skull\"><\/span><strong>Put your music in something edible like Chocolate Heart or Gummy Skull<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/photo-2_grande.jpg.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18145\" title=\"flaming lips chocolate heart\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/photo-2_grande.jpg.png\" alt=\"Album Release Gimmicks flaming lips chocolate heart USB\" width=\"537\" height=\"544\" \/><\/a><\/p>\n<p>Flaming Lips is known for their elaborate album release gimmicks. They released a compilation of love songs, contained on a <a href=\"https:\/\/www.unifiedmanufacturing.com\/products\/custom-usb-drive-usb-music-card\">USB stick<\/a>, and packaged inside an anatomically correct chocolate human heart. The band also released four songs on a USB drive buried inside a life-sized gummy skull. As in, you have to lick or break the candy before you can listen to their music.<\/p>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/flaming-lips-skull-candy.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18144\" title=\"flaming-lips-skull-candy\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/flaming-lips-skull-candy.jpg\" alt=\"Album Release Gimmicks flaming lips skull USB flash drive\" width=\"543\" height=\"362\" \/><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"-sell-your-cd-with-a-box-of-pizza-with-your-face-on-it\"><\/span><strong>_____________________________________________________________<\/strong><br \/>\n<strong>Sell your CD with a box of Pizza with your face on it<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/taylor-swift-pizza-box.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18146\" title=\"taylor-swift-pizza-box\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/taylor-swift-pizza-box.jpg\" alt=\"Album Release Gimmicks taylor swift red pizza\" width=\"564\" height=\"443\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.mtv.com\/artists\/taylor-swift\/\">Taylor Swift<\/a> puts her face everywhere, including the pizza box. If you&#8217;re not huge enough to tie up with a Pizza company, just get the idea and come up with something else&#8230;like team up with a club and put your faces on a glass of beer or something. The point is, package it with something your peeps would love to consume. This album release gimmick always works.<br \/>\n<strong>_____________________________________________________________<\/strong><\/p>\n<h4><span class=\"ez-toc-section\" id=\"honesty-box-or-%e2%80%9cpay-whatever-amount-for-our-music%e2%80%9d\"><\/span><strong>Honesty Box or &#8220;pay whatever amount for our music&#8221;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/radiohead-its-up-to-you.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18168\" title=\"radiohead-its-up-to-you\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/radiohead-its-up-to-you.jpg\" alt=\"Radiohead In Rainbows Distribution\" width=\"544\" height=\"332\" \/><\/a><\/p>\n<p>\u2018In Rainbows\u2019 was made available online in 2007, with fans able to pay whatever they think the music is worth. One third of the downloaders did not pay a single cent but the ensuing hype and publicity led to \u2018In Rainbows\u2019 being the most profitable album of Radiohead\u2019s career.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"-put-a-download-code-on-a-soup-can\"><\/span><strong>_____________________________________________________________<\/strong><br \/>\n<strong>Put a <\/strong><strong>download code on a Soup Can<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/maxtundra.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18151\" title=\"maxtundra cans\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/maxtundra.png\" alt=\"kosher max tundra soup can album release\" width=\"533\" height=\"704\" \/><\/a><\/p>\n<p>Here&#8217;s something similar to Taylor Swift&#8217;s pizza. Fans who choose the soup can format also get an exclusive digital compilation of Max Tundra\u2019s friends covering his songs. What a novel idea.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"-tie-vinyl-or-usb-on-balloons-and-set-them-free\"><\/span><strong>_____________________________________________________________<\/strong><br \/>\n<strong>Tie Vinyl or USB on Balloons and set them free<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/jack-white-balloon-launch.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18147\" title=\"jack-white-balloon-launch\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/jack-white-balloon-launch.jpg\" alt=\"Album Release Gimmicks balloons\" width=\"529\" height=\"352\" \/><\/a><\/p>\n<p>Jack White and 3rd Man Records are known for their album release gimmicks. released a limited-edition single by helium balloon from his Third Man Records label headquarters in Nashville. The track is \u201cFreedom at 21\u201d. White and colleagues at Third Man filled 1,000 blue balloons approximately two feet in diameter with helium, attached flexi-discs and released them into the sky.<\/p>\n<p>Belgium-based band\u00a0GARCIA GOODBYE\u00a0also released their new single\u00a0\u201cHorizon\u201d\u00a0by putting it in\u00a0<a title=\"Custom USB Flash Drive\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/promotional-usb-flash-drives-liquids-awesome-idea\/\">USB sticks<\/a>, tying them to balloons, and setting them free. The Flash Drive has a note to call the band so they can play on the houses of these lucky finders. Read about it <a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/usb-sticks-tied-balloons-crazy-launch-single\/\">here.<\/a><\/p>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/garcia-goodbye-album-launch-balloon1.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18149\" title=\"garcia goodbye album launch balloon\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/garcia-goodbye-album-launch-balloon1.jpeg\" alt=\"Garcia Goodbye balloon\" width=\"531\" height=\"531\" \/><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"-put-a-download-code-on-a-tee\"><\/span><strong>_____________________________________________________________<\/strong><br \/>\n<strong>Put a<\/strong> <strong>download code on a tee<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/mosdef-t-shirt.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18152 size-full\" title=\"mosdef t-shirt\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/mosdef-t-shirt.png\" alt=\"Album Release Gimmicks download t-shirt\" width=\"400\" height=\"500\" \/><\/a><\/p>\n<p>Mos Def\u2019s latest album,\u00a0<em>The Ecstatic<\/em>, is in a\u00a0wearable T-shirt format.\u00a0The T-shirt has The Ecstatic Killer of Sheep-interpolating cover art printed on the front, song titles on the back, and a download code for the album on the hang tag.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"-give-away-limited-edition-newspapers\"><\/span><strong>_____________________________________________________________<\/strong><br \/>\n<strong>Give away Limited Edition newspapers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/universal-sigh_radiohead_publicity.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18141\" title=\"universal-sigh_radiohead_publicity\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/universal-sigh_radiohead_publicity.jpg\" alt=\"radiohead publicity newspaper\" width=\"566\" height=\"379\" \/><\/a><\/p>\n<p>Radiohead gave away copies of their newspaper,\u00a0<em>The Universal Sigh<\/em>, in conjunction with their new album\u00a0<em>The King of Limb.<\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"-digital-album-signing-thru-google-hangouts\"><\/span><strong>_____________________________________________________________<\/strong><br \/>\n<strong>Digital Album Signing thru Google+ Hangouts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/134283509_-ellie-goulding-lights-cd-interscope-records-autograph-.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18142\" title=\"134283509_-ellie-goulding-lights-cd-interscope-records-autograph-\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/134283509_-ellie-goulding-lights-cd-interscope-records-autograph-.jpg\" alt=\"\" width=\"537\" height=\"302\" \/><\/a><\/p>\n<p>Now autograph signing sessions are entering the digital age thanks to Google+ Hangouts.\u00a0Ellie Goulding held the world\u2019s first digital album signing as part of a promotion for her second album.\u00a0Using a Wacom tablet, Photoshop and a custom Google+ Hangout app\u00a0Ellie Goulding talked face-to-face some of her fans from across the world, signed and dedicated an album cover for each them.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"-cassettes\"><\/span><strong>_____________________________________________________________<\/strong><br \/>\n<strong>Cassettes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/cassette-music-release.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18154\" title=\"cassette music release\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/cassette-music-release.jpg\" alt=\"cassette tape Album Release Gimmicks\" width=\"520\" height=\"452\" \/><\/a><\/p>\n<p>We\u2019ve heard lots of anecdotal evidence that the cassette is making a comeback, and sure enough, SXSW \u201cit\u201d band The Dirty Projectors are <a href=\"http:\/\/dominorecordco.us\/usa\/news\/05-05-09\/preorder-dirty-projectors-new-one-on-cd-lp--cassette\/\">selling cassettes<\/a>\u00a0that come with download codes.\u00a0Lucky Dragons\u2018 website contains the offer \u201ccassettes now available in MP3 form.\u201d<\/p>\n<h4><span class=\"ez-toc-section\" id=\"-flash-memory\"><\/span><strong>_____________________________________________________________<\/strong><br \/>\n<strong>Flash Memory<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/flash-memory.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18155\" title=\"KONICA MINOLTA DIGITAL CAMERA\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/flash-memory.jpg\" alt=\"beatles music release gimmick flash card\" width=\"552\" height=\"567\" \/><\/a><\/p>\n<p>Take a look at this cute little thing. It&#8217;s a flash memory drive of the Beatles. After transferring the music onto their computers, fans can use the USB memory stick for whatever they want \u2014 or they can leave the files on there, to keep them in \u201cmint\u201d condition.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"-interactive-cd-package-with-online-animated-experience\"><\/span><strong>_____________________________________________________________<\/strong><br \/>\n<strong>Interactive CD Package with Online Animated Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/JiveTalk2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18156\" title=\"JiveTalk2\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/JiveTalk2.jpg\" alt=\"Jive Talk Interactive CD\" width=\"565\" height=\"366\" \/><\/a><\/p>\n<p>This interactive CD package was designed for\u00a0<a href=\"http:\/\/jivetalk.bandcamp.com\/album\/123-jump\">Jive Talk<\/a>\u2018s latest album \u2019123 Jump!\u2019. To enhance fans\u2019 experience with the band, we created an online animated experience using Augmented Reality and Quick Response codes.<\/p>\n<p>Fold the CD case to form the stage and scan the QR code to start the band\u2019s \u201clive\u201d animated performance. Watch the animated Jive Talk members perform their title track, \u201c123 Jump!\u201d<\/p>\n<h4><span class=\"ez-toc-section\" id=\"-put-your-music-in-a-pill\"><\/span><strong>_____________________________________________________________<\/strong><br \/>\n<strong>Put your Music in a Pill<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/sunshine-enema-USB-pill.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18157\" title=\"sunshine enema USB pill\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/sunshine-enema-USB-pill.jpg\" alt=\"sunshine enema packaging USB\" width=\"536\" height=\"417\" \/><\/a><\/p>\n<p><a href=\"http:\/\/lovelypackage.com\/sunshine-enema\/\">Sunshine Enema<\/a> released a USB drive shaped like a pill nestled inside a pill bottle. The bottle was sold inside a prescription bag. The bag is stapled with a \u201cdosing instructions\u201d to aid any listener in how to use their new medicine, along with contraindications, common uses, and warnings to let the prescribed know that \u201cThere is no recommended dose. You are on your own.\u201d<\/p>\n<p>Turns out they&#8217;re not the first one who did this. German pop rock band Die Heuwels Fantasties also made a bottle of memory sticks in the shape of pill capsules for \u201cPille Vir Kersfees\u201d\u2026in 2008.<\/p>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/R-150-1604901-1237948197.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18164\" title=\"R-150-1604901-1237948197\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/R-150-1604901-1237948197.jpeg\" alt=\"\" width=\"434\" height=\"434\" \/><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"-releasing-one-album-in-4-discs-that-has-to-be-played-in-4-players-at-the-same-time\"><\/span><strong>_____________________________________________________________<\/strong><br \/>\n<strong>Releasing one album in 4 discs that has to be played in 4 players at the same time<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/flaming-lips-4-cd.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18180\" title=\"flaming lips 4 cd\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/flaming-lips-4-cd.jpg\" alt=\"\" width=\"557\" height=\"557\" \/><\/a><\/p>\n<p>Here is an album that required four different CD players to listen to. Once again, the Flaming Lips had the shockingly normal idea to release an album with eight songs. Each song was separated into four tracks on four different discs that had to be played simultaneously to get the whole experience. Whew! Not very advisable if you&#8217;re not yet a band with a million fans.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"-music-box\"><\/span><strong>_____________________________________________________________<\/strong><br \/>\n<strong>Music Box<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/mogwai.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18158\" title=\"mogwai\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/mogwai.jpg\" alt=\"\" width=\"565\" height=\"376\" \/><\/a><\/p>\n<p>Scottish guitar band Mogwai gave its fans (the author included) a real treat in the form of a professionally-constructed metal music box that plays their song \u201cTracy\u201d when you wind a little crank on the side.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"-sheet-music\"><\/span><strong>_____________________________________________________________<\/strong><br \/>\n<strong>Sheet Music<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/beck-song-sheet.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18159\" title=\"beck song sheet\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/beck-song-sheet.png\" alt=\"beck music release music sheet\" width=\"546\" height=\"364\" \/><\/a><\/p>\n<p>Forget vinyl, forget cassettes, forget eight tracks because if you&#8217;re really hip, you&#8217;d go for the sheet music. Beck\u00a0\u00a0released his album\u00a0<em>Song Reader<\/em>\u00a0in the most old-school format possible &#8212; sheet music.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"-nes-cartridge\"><\/span><strong>_____________________________________________________________<\/strong><br \/>\n<strong>NES Cartridge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/alekmaul.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18165\" title=\"alex mauer NES album\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/alekmaul.jpg\" alt=\"NES cartridge Alex Mauer Album\" width=\"518\" height=\"334\" \/><\/a><\/p>\n<p>Chiptune musician Alex Mauer released the first album to ever be pressed on an actual NES cartridge. The can be inserted into an actual NES. Rocker Jon Black also offers his latest album on original Nintendo cartridges.<\/p>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/cartridge-album.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18162\" title=\"cartridge-album\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/cartridge-album.jpg\" alt=\"NES cartridge album\" width=\"522\" height=\"364\" \/><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"-cd-case-that-actually-plays-music\"><\/span><strong>_____________________________________________________________<\/strong><br \/>\n<strong>CD Case that actually plays music<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/moldover-cd1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18183\" title=\"moldover-cd1\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/moldover-cd1.jpg\" alt=\"Album Release Gimmicks moldover cd\" width=\"527\" height=\"480\" \/><\/a><\/p>\n<p>Moldover designed a CD holder out of a custom circuit board that has the all the CD information (including track titles) written out in circuitry!<\/p>\n<h4><span class=\"ez-toc-section\" id=\"-cardboard-case-that-plays-a-record\"><\/span><strong>_____________________________________________________________<\/strong><br \/>\n<a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/creative-cd-vinyl-invitation\/\"><strong>Cardboard case that plays a record<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/Adorable-and-Creative-DVD-Wedding-Invitation-Doubles-As-Paper-Record-Player.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18185\" title=\"Adorable-and-Creative-DVD-Wedding-Invitation-Doubles-As-Paper-Record-Player\" src=\"https:\/\/unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/Adorable-and-Creative-DVD-Wedding-Invitation-Doubles-As-Paper-Record-Player.jpg\" alt=\"wedding invite vinyl\" width=\"527\" height=\"283\" \/><\/a><\/p>\n<p>The hand-spun record yields a garbled, but scrutable listening. This one in the picture is actually a <a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/paper-record-player-wedding-invitation\/\">wedding invitation<\/a>\u00a0but a great inspiration for any musician. It requires a bit of tinkering and folding \u2014effectively championing the inner science-nerd kid in the recipient. The whole thing serves as an interactive packaging for the song.<br \/>\n____________________________________________________________________<\/p>\n<p class=\"p1\"><b><i>James Hill<\/i><\/b><i> is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole&#8217;s The Way It Is. He is now helping indie artists with branding and manufacturing through his company <\/i><a href=\"https:\/\/www.unifiedmanufacturing.com\/\"><span class=\"s1\"><b><i>Unified Manufacturing<\/i><\/b><\/span><\/a><i>, a CD\/DVD\/vinyl and merch company in LA.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you want to stand out, when you want to be talked about, you gotta have album release gimmicks. Don&#8217;t just make CDs in regular CD jewel case and digital downloads like the rest of the regular guys. No siree! You gotta be a little EXTRA! How? There are so many ways to get creative [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":22980,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,27,20,17,14,25,7,8,21,9],"tags":[],"class_list":["post-18137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cd-manufacturing","category-custom-band-merch","category-custom-usb-drives","category-film-music-marketing","category-film-distribution-news","category-graphic-design","category-packaging-design","category-vinyl-packaging-design","category-vinyl-pressing","category-vinyl-record-manufacturing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>20 Unconventional Album Release Gimmicks That Totally Rock - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"When you want to stand out, when you want to be talked about, you gotta have album release gimmicks. 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Don&#039;t just make CDs in regular CD jewel case and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/\" \/>\n<meta property=\"og:site_name\" content=\"UnifiedManufacturing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unifiedmfg\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-29T13:40:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-18T11:02:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/sunshine-enema-USB-pill.png\" \/>\n\t<meta property=\"og:image:width\" content=\"516\" \/>\n\t<meta property=\"og:image:height\" content=\"273\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marion Isobel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#organization\",\"name\":\"UnifiedManufacturing\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/unifiedmfg\/\",\"https:\/\/www.instagram.com\/unified_manufacturin\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"contentUrl\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"width\":358,\"height\":304,\"caption\":\"UnifiedManufacturing\"},\"image\":{\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#website\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"name\":\"UnifiedManufacturing\",\"description\":\"CD - DVD - Vinyl - T-shirt - Box Sets\",\"publisher\":{\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/sunshine-enema-USB-pill.png\",\"contentUrl\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2013\/05\/sunshine-enema-USB-pill.png\",\"width\":516,\"height\":273,\"caption\":\"sunshine enema USB pill\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#webpage\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/\",\"name\":\"20 Unconventional Album Release Gimmicks That Totally Rock - UnifiedManufacturing\",\"isPartOf\":{\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/20-unconventional-ways-to-release-your-music\/#primaryimage\"},\"datePublished\":\"2013-05-29T13:40:30+00:00\",\"dateModified\":\"2022-04-18T11:02:19+00:00\",\"description\":\"When you want to stand out, when you want to be talked about, you gotta have album release gimmicks. 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