{"id":17345,"date":"2013-02-05T09:20:54","date_gmt":"2013-02-05T17:20:54","guid":{"rendered":"http:\/\/unifiedmanufacturing.com\/blog\/?p=17345"},"modified":"2020-06-11T09:30:37","modified_gmt":"2020-06-11T09:30:37","slug":"sothe-cd-dead-trick-diversify","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/sothe-cd-dead-trick-diversify\/","title":{"rendered":"So\u2026the CD is dead? The trick is to Diversify."},"content":{"rendered":"

\u201cWho the fart are still buying CDs? It\u2019s not 1993!<\/p>\n

Who would want the square-ish bulky thing with only 12-16 tracks when there\u2019s the no-weight, no \u2013mass (and some no-cost) Spotify? Let\u2019s just skip the CD and go digital full-force.\u201d<\/p>\n

Not the wisest decision, buddy.<\/p>\n

Apparently, many still buy the good \u2018ole compact disc. Sure, not too many that it would beat digital sales but not too few either that CD manufacturing companies would close down.\u00a0 Proof that CDs are still okay? We\u2019re still here. And we\u2019re not struggling. In fact, we\u2019re better than ever this year!<\/p>\n

In 2012, Digital album sales in the US are up by 15.3%, and have sold over 1 billion units for the first time over this period.<\/em><\/p>\n

Vinyl has also seen a dramatic 16.3% boost, but remain a niche format at 3.2 million units, according to Billboard.<\/em><\/p>\n

The loser so far this year is the CD which recently celebrated its 30th birthday. At the same time last year there had been 151.6 million albums sold on CD – now it’s down to 129.7 million, which dragged down the overall album figures.<\/em><\/p>\n

But why are we still here and why so many artists still making CDs?<\/p>\n

We\u2019re here because we don\u2019t just offer CD manufacturing, we do all sorts of stuff from merch printing to vinyl pressing to Flash Drive manufacturing. Diversification is key. And that\u2019s what artists should do, too. Freaking DIVERSIFY. Offer CDs, offer downloads, offer dropcards, offer USB albums, or even a limited edition vinyl record if you feel like it.<\/p>\n

But never skip the CD. Here are some reasons why you should still make CDs<\/a> today:<\/p>\n

The CD legitimizes you. <\/strong><\/p>\n

The CD helps create your Image\/Brand. <\/strong><\/p>\n

You\u2019ll get more attention from press if you have a CD.<\/strong><\/p>\n

Who tours without a CD? \u00a0<\/strong><\/p>\n

While you\u2019re making CDs anyway, try to turn it into a marketing tool. \u00a0You can\u2019t not make regular CDs today. That\u2019s a waste of money! It should have something more than your music or else they\u2019d just download your stuff. Your CD and your CD packaging should be \u201coh man this is too awesome\u201d awesome. \u00a0Jerry Only said \u201c\u201cThe packaging has to really sell the product today, because kids can go out and buy a CD and then 10 kids can burn them. So you have to really be on your toes.\u201dSo true!<\/em><\/p>\n

So how can you turn your CD into a kick-ass marketing tool<\/a>?<\/em><\/p>\n

First Things First: Create a Buzz-worthy Packaging<\/strong><\/p>\n

Document Everything<\/strong><\/p>\n

Make a Press Release of your lovely CD packaging<\/strong><\/p>\n

Be featured on blogs<\/strong><\/p>\n

Include QR Codes<\/strong><\/p>\n

Put your website<\/strong><\/p>\n

Add small giveaways<\/strong><\/p>\n

Give away some on Facebook. Much better than a download.<\/strong><\/p>\n

The CD is dead? That\u2019s debatable. We here at Unified are very confident it will never die. But to be safe, make only few and just diversify.<\/p>\n

______________________________________________________________<\/strong><\/p>\n

James Hill<\/i><\/b> is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope\/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company <\/i>Unified Manufacturing<\/i><\/b><\/span><\/a>, a CD\/DVD\/vinyl and merch company in LA.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cWho the fart are still buying CDs? It\u2019s not 1993! Who would want the square-ish bulky thing with only 12-16 tracks when there\u2019s the no-weight, no \u2013mass (and some no-cost) Spotify? Let\u2019s just skip the CD and go digital full-force.\u201d Not the wisest decision, buddy. Apparently, many still buy the good \u2018ole compact disc. Sure, […]<\/p>\n","protected":false},"author":5,"featured_media":17349,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-17345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cd-manufacturing"],"yoast_head":"\nSo\u2026the CD is dead? The trick is to Diversify. - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"Many still buy the good \u2018ole CD and it seems like it's not going to be out of the picture anytime soon. 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