{"id":17064,"date":"2012-11-06T02:43:16","date_gmt":"2012-11-06T10:43:16","guid":{"rendered":"http:\/\/unifiedmanufacturing.com\/blog\/?p=17064"},"modified":"2012-11-06T02:43:16","modified_gmt":"2012-11-06T10:43:16","slug":"band-merch-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/band-merch-marketing-strategies\/","title":{"rendered":"Basic Merch Marketing Strategies for Indie Musicians"},"content":{"rendered":"

Music feeds the soul; merch feeds the body. How cheesy but that is very true, my friend.<\/p>\n

You know that! If you’re a musician, you need to sell band merchandise in order to survive. And in order to sell, you have to know how to market your merch. Here are some strategies that could help your band generate more merch sales:<\/p>\n

Make Sure Your Name is Big and Bold.<\/strong> To make sure your fans won\u2019t get lost and buy from another merch table, you have to have a big signage. It is a must! You don\u2019t want them to have a hard time finding your table.<\/p>\n

Light up your Merch.<\/strong> Aside from having a huge and readable signage, your booth should have good lighting. LED lights are okay but you should also put some \u201csexy\u201d lights like yellow lights or Christmas lights. Just don\u2019t put strobe lights as it could annoy everyone.<\/p>\n

Avoid Clutter<\/strong>. Clutter looks artsy- as if you really don\u2019t care. But you (and your fans) would have a tough time if your shirts and CDs and posters are all cluttered. Not only that, you would have a hard time packing up the items if it\u2019s time to leave. Organizing your booth so it looks clean and so it\u2019s easy for them to look, easy for you to find things is the way to go.<\/p>\n

Let it reflect your personality.<\/strong>\u00a0Your products should be an extension of your personality and style. Make sure booth-hoppers would know it\u2019s your booth and not another band\u2019s.<\/p>\n

Friends Should Hangout Somewhere else<\/strong>. A lively group of people chatting away near your booth and talking to you non-stop will intimidate people with real interest in buying your products.<\/p>\n

Bundle Items.<\/strong> Bundle your CD with your t-shirt at a cheaper price to push those frugal fans to buy your items.<\/p>\n

Get everyone\u2019s E-mail.<\/strong>\u00a0Every man, woman and child who visits your booth should leave their e-mail. Of course, ask this in a friendly manner. At least if you don\u2019t have plenty of sales, your online marketing would improve. Every e-mail counts.<\/p>\n

Set-up an iPod Station. F<\/strong>ans could pay you when they download your music or you could just ask their e-mails in return.\u00a0It\u2019s not a bad option.<\/p>\n

Set- up a Photo Booth.<\/strong> \u00a0If you have the extra money to set up a photo booth, go right ahead! People want souvenirs for their concert experience. Yes, there\u2019s instagram but photos from a photobooth are ten times cooler. Of course, be ready to have your pictures taken with them.<\/p>\n

Sell vinyl records, USB sticks and other exclusive items. <\/strong>Fans that will make the effort to attend your show would want something that others don\u2019t have. They wouldn\u2019t care so much if your items are a bit more expensive than a CD because they\u2019ve already traveled (and spent money) just to see you anyway. Make sure you announce this to your website to convince more people to watch your gig.<\/p>\n

Sell Hand-made Items by Band Members.<\/strong> If you have a painter in your band, let him paint and sell the paintings to your fans. It would also serve as a lovely decoration to your booth. Tap into each others\u2019 skills.<\/p>\n

Money matters.<\/strong> You should agree to set some money aside from every gig to put towards merchandise.\u00a0Every expense and income should be accounted and uploaded for every band member to see.<\/p>\n

Task Designation.<\/strong>\u00a0Involve every single member of your band and give everyone a job. Someone should be in-charge of inventory, shipping items, accounting, marketing, manufacturing,<\/p>\n

Accept Credit Cards and Debit Cards.<\/strong> If you have a smart phone, go to SquareUp:\u00a0http:\/\/www.square.com<\/a>\u00a0\u00a0\u2013 this app allows you to take credit cards anywhere, and they will even provide you with a card scanner that plugs into your phone! You\u2019ll be taking more orders this way, so don\u2019t miss out on sales by not taking credit cards!<\/p>\n

Let them Know you have a Table. <\/strong>Talk about your items and your merch table in your Facebook page, website and most of all\u2026when you\u2019re on the stage.So you won\u2019t sound like you\u2019re begging them to buy, assume that they all went to the concert to have your exclusive merch. Announce it in between songs and tell them you\u2019ll be there on the booth after your performance.<\/p>\n

____________________________________________________________<\/p>\n

Unified Manufacturing<\/strong>\u00a0is an L.A. -based one-stop-shop that offers very affordable CD\/DVD\/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply\u00a0CLICK HERE<\/a>.<\/p>\n

  \t<\/p>\n","protected":false},"excerpt":{"rendered":"

Music feeds the soul; merch feeds the body. How cheesy but that is very true, my friend. You know that! If you’re a musician, you need to sell band merchandise in order to survive. And in order to sell, you have to know how to market your merch. Here are some strategies that could help […]<\/p>\n","protected":false},"author":5,"featured_media":17069,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unified-manufacturing-news"],"yoast_head":"\nBasic Merch Marketing Strategies for Indie Musicians - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"Here are some strategies that could help your band generate more merch sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/band-merch-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Basic Merch Marketing Strategies for Indie Musicians\" \/>\n<meta property=\"og:description\" content=\"Here are some strategies that could help your band generate more merch sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/band-merch-marketing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"UnifiedManufacturing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unifiedmfg\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-06T10:43:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2012\/11\/Wizard-Rock.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Bauer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#organization\",\"name\":\"UnifiedManufacturing\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/unifiedmfg\/\",\"https:\/\/www.instagram.com\/unified_manufacturin\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"contentUrl\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"width\":358,\"height\":304,\"caption\":\"UnifiedManufacturing\"},\"image\":{\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#website\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"name\":\"UnifiedManufacturing\",\"description\":\"CD - 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