{"id":16103,"date":"2012-06-20T03:08:07","date_gmt":"2012-06-20T11:08:07","guid":{"rendered":"http:\/\/www.unifiedmanufacturing.com\/blog\/?p=16103"},"modified":"2024-01-18T13:39:52","modified_gmt":"2024-01-18T13:39:52","slug":"creating-band-newsletter","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/creating-band-newsletter\/","title":{"rendered":"Tips for Managing Your Monthly Newsletter"},"content":{"rendered":"

According to the study published by eMarketer.com<\/a>, email was still the medium that people\u00a0most<\/em>\u00a0used to share.\u00a0And I do not question their findings. Personally, I\u00a0 pay more attention to promotion and marketing that I find in my e-mail than in the overcrowded social networking sites. \u00a0So what does that mean for musicians? It means you should not focus all your energy in building a kick-ass Facebook profile. You should also make sure your newsletter is really, really good.<\/p>\n

Here are some tips how:<\/p>\n

Categorize<\/strong><\/p>\n

Do not send invites for your concert in New Orleans to everybody in your list. Not all of them live or live close to New Orleans and those who do not will probably get pissed \u00a0right away and unsubscribe. \u00a0Make sure your lists are very specific. Make a list for hardcore fans, for new fans, for fans for specific locations, etc. And make sure that when you send specific e-mails, you only select the ones that won\u2019t get annoyed to receive such newsletter.<\/p>\n

The Right Tools<\/strong>
\nHere are some of the best online tools that can help you create and organize your e-mail list:\u00a0 FanBridge<\/a>,\u00a0Mail Chimp<\/a>, and\u00a0Constant Contact.\u00a0 They allow you to segment lists, construct great looking e-mails with graphics, and track all sorts of data about your e-mail list.<\/p>\n

These tools will allow you to see which people open your e-mails the most, which links they click on, if they forward to things to friends, and much more. By using these tools, you can track which strategies are most effective.\u00a0 If you notice that one fan opens everything you send and clicks on all the links, maybe that person would be a great addition to your street team, or maybe they deserve a free ticket to your next show.\u00a0 Always reward active fans.<\/p>\n

Call to Action<\/strong><\/p>\n

So what\u2019s the goal of your newsletter? What do you want your readers to do right after reading it? Do you want them to purchase your new single? Say so and give a link to your iTunes or website. Other examples of call to action are: inviting them to click a link to your Youtube video, selling concert tickets, buying your discounted merch, etc. Don\u2019t have more than two Call to Actions in one e-mail to make it more effective.<\/p>\n

Don\u2019t Overdo it<\/strong><\/p>\n

Unless you have something very important to share (you just got invited to Coachella or you reached $12million in 3 days in Kickstarter), don\u2019t share more than once a month. Because seriously, what more interesting news can you give them? Don\u2019t annoy your loyal supporters.<\/p>\n

Give Something in Return<\/strong><\/p>\n

So how do you get more e-mails? Most of us want to keep our e-mails private. Nobody wants to receive spam, or worse, get his e-mail hacked. That is why most of us are very hesitant to give our e-mail addresses. The best way to convince your fans to write down their e-mail addresses is by giving them a token for doing so. During concerts, you can give stickers and other cheap collectibles in exchange for their e-mail addresses. You can also announce\u00a0<\/strong>mid-set that anyone who signs up for your e-mail list will have a chance to go with you during a tour\u2026or something. For your website, you can just give them a free download, app, or game in exchange for e-mail address.<\/p>\n

_______________________________________________________<\/p>\n

Unified Manufacturing<\/strong>\u00a0is an L.A. -based one-stop-shop that offers very affordable CD\/DVD\/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply\u00a0CLICK HERE<\/a>. \t<\/p>\n","protected":false},"excerpt":{"rendered":"

According to the study published by eMarketer.com, email was still the medium that people\u00a0most\u00a0used to share.\u00a0And I do not question their findings. Personally, I\u00a0 pay more attention to promotion and marketing that I find in my e-mail than in the overcrowded social networking sites. \u00a0So what does that mean for musicians? It means you should […]<\/p>\n","protected":false},"author":6,"featured_media":24263,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unified-manufacturing-news"],"yoast_head":"\nTips for Managing Your Monthly Newsletter - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"Here are some tips on how to manage your monthly newsletter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/creating-band-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for Managing Your Monthly Newsletter\" \/>\n<meta property=\"og:description\" content=\"Here are some tips on how to manage your monthly newsletter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/creating-band-newsletter\/\" \/>\n<meta property=\"og:site_name\" content=\"UnifiedManufacturing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unifiedmfg\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-20T11:08:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-18T13:39:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2012\/06\/Using-the-Latest-Online-Marketing-Methods-for-Your-Trenchless-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marion Isobel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#organization\",\"name\":\"UnifiedManufacturing\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/unifiedmfg\/\",\"https:\/\/www.instagram.com\/unified_manufacturin\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"contentUrl\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2019\/11\/unifiedmfg-logo.png\",\"width\":358,\"height\":304,\"caption\":\"UnifiedManufacturing\"},\"image\":{\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/#website\",\"url\":\"https:\/\/www.unifiedmanufacturing.com\/blog\/\",\"name\":\"UnifiedManufacturing\",\"description\":\"CD - 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