{"id":1531,"date":"2010-04-21T23:46:06","date_gmt":"2010-04-22T07:46:06","guid":{"rendered":"http:\/\/unifiedmanufacturing.com\/blog\/?p=1531"},"modified":"2021-02-17T15:58:20","modified_gmt":"2021-02-17T15:58:20","slug":"cd-packaging-designer-interview-seldon-hunt","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/cd-packaging-designer-interview-seldon-hunt\/","title":{"rendered":"Featured CD Packaging Designer: Seldon Hunt"},"content":{"rendered":"<p><![CDATA[\n\n<p style=\"text-align: center;\">Seldon Hunt has been working as an art director, designer and illustrator since 1995.\u00a0 In recent years much of his output has been devoted to creating a diverse and highly recognizable body of visuals that have become synonymous with contemporary international music culture. His work is exhibited globally and appears regularly in music, art, culture and design publications as well as being displayed in many new books on contemporary design and illustration.<\/p>\n\n\n<span style=\"color: #000000;\">What stuck in my head after\u00a0 the interview was when he said that people who approach him now know his style and what he does. And because of that, he&#8217;s working more as an artist, creating something what he can call his.\u00a0 For the past two years, I&#8217;ve been working in the advertising and film industries. It has always been my dream because I want to create something that people would find awesome but then when I was there, I realized it wasn&#8217;t much fun or creative at all.\u00a0 I simply became a &#8216;slave&#8217; of other people&#8217;s art. So you see, what he said really struck a chord. I want to challenge myself to find my style, not just find my style but create echoes with it&#8230;Anyway, enough of me. Read this up and you&#8217;ll get some great insights,too. (But don&#8217;t read the last part if you&#8217;re only after inspiration). <\/span>\n<strong>Hi Seldon. Could you tell us something about yourself? <\/strong>\n<span style=\"color: #000000;\">I was brought up in Australia, but migrated to New York in 2006. I have worked for myself as a designer, illustrator and artist in that time. Most of my work is music related, hence CD and LP packaging, posters, t-shirts, etc.<\/span>\n<strong>What and who are your influences?<\/strong>\n<span style=\"color: #000000;\">I have few influences now as I have developed my own visual style but originally I liked people like Vaughan Oliver, who worked for 4AD in the 90&#8217;s, Neville Brody, the Tomato studio. I liked these people as they were very innovative, and when I was in college, it was the graphic design digital revolution, and these people were taking things in a totally new direction. It was very inspiring.<\/span>\n<strong>How do you usually work on a concept?<\/strong>\n<span style=\"color: #000000;\">I usually ask the client, which is usually a band or a musician, to send me some ideas about what they want to see in their album art.<\/span>\n\n\n<blockquote><span style=\"color: #000000;\">In creating album art, I think a lot of the time the work is very collaborative. But we must bear in mind that when working for artists (or clients in general), the client has the bigger \u201csay\u201d on the creativity. The graphic designer\u2019s role is to give suggestions and work around the big idea of the client.<\/span>\n<span style=\"color: #000000;\">After years of experience though, I\u2019ve developed my own style and got quite known for it. People who approach me know what I do and ask for me as they want my &#8216;style&#8217;. So more often than not, I am not finding new answers to a problem. Rather, I\u2019m working more as an artist, creating something of mine with the artist\u2019s concept.<\/span><\/blockquote>\n\n\n<strong>Could you tell us one challenging or difficult experience you encountered while working for a band\u2019s CD art?<\/strong>\n<span style=\"color: #000000;\">This band was difficult to work with in that they had a strong idea about their concept.\u00a0 What I mean is, they are already solid about what they want and do not entertain suggestions from me, their graphic designer. But as it was quite an esoteric one, they had little idea about how it should be represented. This is a common problem I face and it can require a lot of patience on my part.<\/span>\n<span style=\"color: #000000;\">Essentially they wanted something complex but clear and had color ideas in mind which were obviously not going to work, and working in this kind of detail it becomes pretty hard to make changes to form and color, but I had to just listen and make my point about certain aspects of the job but to also try and satisfy them as much as I could. In the end, it came out pretty well and we didn\u2019t come to blows or anything drastic, but there were a lot of phone calls!<\/span>\n<strong>I will ask you questions that we ask all our designers. To you, what makes a good CD package?<\/strong>\n<span style=\"color: #000000;\">Like a book, you do need to be able to judge it by its cover. It\u2019s not like you\u2019re buying pillowcases or a crockery as you have little idea of what the product will actually be unless you have heard it previously. But the CD packaging should be SUGGESTIVE about what is contained musically in the package.<\/span>\n<span style=\"color: #000000;\">It should also be something that celebrates the music, enhances the notion of holding something special when you put the disk into the player. It should have a slightly religious feel to it, I believe. A lot of time and effort has gone into the recording and much expectation is placed on the music so the cover and package should be indicative of this as much as possible.<\/span>\n<strong>What makes a bad CD package?<\/strong>\n<span style=\"color: #000000;\">Just bad design. Poor imagery. Poor typography&#8230;You get what you pay for&#8230;<\/span>\n<strong>What advise can you give to those who want to get into this kind of career?<\/strong>\n<span style=\"color: #000000;\">The industry has changed and will continue to do so. I am of the last generation of people who will make a name for themselves doing this kind of work, I think. Labels are not willing to spend nearly as much as they used to on cover art as there are so many other forms of marketing to spend the budget on the album now which of course is so readily available digitally via the internet.<\/span>\n<span style=\"color: #000000;\">I would estimate for an album cover, the budget has decreased by as much as 75% of what recognized cover artists received for an album package 15 years ago. Times are tough!<\/span>\n<span style=\"color: #000000;\">I would not recommend following this path if starting out. There is little work and not much money to be made in comparison to other industries.<\/span>\n<strong>Seldon&#8217;s Works:<\/strong>\n\n\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/04\/OLSCRATCH.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1534 aligncenter\" title=\"FRONT_MMOB_FA\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/04\/OLSCRATCH.jpg\" alt=\"\" width=\"341\" height=\"341\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/04\/OLSCRATCH.jpg 341w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/04\/OLSCRATCH-150x150.jpg 150w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/04\/OLSCRATCH-300x300.jpg 300w\" sizes=\"auto, (max-width: 341px) 100vw, 341px\" \/><\/a><\/strong><\/p>\n\n\n\n\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/04\/pelican.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1535 aligncenter\" title=\"Print\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/04\/pelican.jpg\" alt=\"\" width=\"397\" height=\"357\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/04\/pelican.jpg 397w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/04\/pelican-300x270.jpg 300w\" sizes=\"auto, (max-width: 397px) 100vw, 397px\" \/><\/a><\/strong><\/p>\n\n\n\n\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/04\/cd-Ver_bookletOUT2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1533 aligncenter\" title=\"cd-Ver_bookletOUT2\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/04\/cd-Ver_bookletOUT2-520x258.jpg\" alt=\"\" width=\"520\" height=\"258\" \/><\/a><\/p>\n\n\n\n\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/04\/6panelfolderTRIOC.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1532 aligncenter\" title=\"6panelfolderTRIOC\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2010\/04\/6panelfolderTRIOC-520x258.jpg\" alt=\"\" width=\"520\" height=\"258\" \/><\/a><\/p>\n\n\n\n\n<p style=\"text-align: left;\">Check out his <a href=\"http:\/\/www.seldonhunt.com\/\">site<\/a>.<\/p>\n\n\n\n\n<p style=\"text-align: center;\"><input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/><\/p>\n\n\n_______________________________________________________________________\n<strong>Unified Manufacturing<\/strong>\u00a0is an L.A. -based one-stop-shop that offers very affordable CD\/DVD\/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply\u00a0<a href=\"https:\/\/www.unifiedmanufacturing.com\/instant-quote\/\">CLICK HERE<\/a>.\n\n\n<p style=\"text-align: center;\"><input id=\"jsProxy\" type=\"hidden\" \/><\/p>\n\n]]>    \t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seldon Hunt has been working as an art director, designer and illustrator since 1995.\u00a0 In recent years much of his output has been devoted to creating a diverse and highly recognizable body of visuals that have become synonymous with contemporary international music culture. His work is exhibited globally and appears regularly in music, art, culture [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":21246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,7],"tags":[],"class_list":["post-1531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","category-packaging-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Featured CD Packaging Designer: Seldon Hunt - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"Unified Manufacturing interviews Seldon Hunt. He has been an art director, designer and illustrator since 1995. 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