{"id":10085,"date":"2011-12-20T05:54:29","date_gmt":"2011-12-20T13:54:29","guid":{"rendered":"http:\/\/www.unifiedmanufacturing.com\/blog\/?p=10085"},"modified":"2020-01-20T11:52:31","modified_gmt":"2020-01-20T11:52:31","slug":"publicity-cd-packaging","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/publicity-cd-packaging\/","title":{"rendered":"How to Create a Buzz for Your CD Packaging"},"content":{"rendered":"

As a new artist releasing an album for the first time, it is one of your goals to get as much attention as possible. You are willing to experiment and do whatever it takes in order for people to talk about your album, your gigs, your posters, and of course, let\u2019s not forget- your CD artwork. This is the time that you\u2019re creating a brand for yourself and your band. One of the best ways to do this is by making a CD packaging that everyone will surely talk about. A creative CD packaging<\/a> will not only make your album more attractive to fans, it will also make people(columnists, critics, bloggers, magazine writers)talk about your band.<\/p>\n

Here are some of the best ways to get them talking about your CD artwork:<\/p>\n

First things first: Create a buzz-worthy packaging.<\/strong><\/p>\n

\"marketing<\/a>I know this is a given and I should not have included this on the list but hey, some people do not know what\u2019s buzz-worthy and what\u2019s ho-hum! Buzz-worthy means something is extremely, extremely awesome you can\u2019t help but click and share.\u00a0 Some album artworks look good but they\u2019re remarkable. Yes, remarkable is the word. If you want to go viral, you better have something remarkable.\u00a0 It could be as to-the-point but unforgettable as Animal Collective\u2019s Post Pavillion<\/a> or as astrounding (and also unforgettable) as Spiritualized\u2019s Ladies and Gentlemen We are Floating in Space. If you are not so sure of your concept and design, try asking the opinions of 20-50 people first.<\/p>\n

Document everything.<\/strong> Shoot good, hi-res pictures of how you did your CD packaging- from conceptualization, revisions, to manufacturing. If your album art is more interactive and 3-dimensional, then I greatly recommend that you create a video\u00a0 demonstrating how to assemble it.<\/p>\n

Make a press release.<\/strong> One advantage of having a creative CD packaging<\/a> is that you have more things to talk about aside from your album release.\u00a0 Create a press release about your awesome album packaging and send it to bloggers.<\/p>\n

Give free CDs to writers.<\/strong> Make a list of good music bloggers and send them CDs to review.\u00a0 Be ready for bad reviews though. It doesn\u2019t mean that they\u2019d praise your stuff just because you\u2019re sending them freebies. If you\u2019re scared of bad reviews, stay away from hard-to-please critics.<\/p>\n

Get interviewed by bloggers.<\/strong> Aside from blog reviews, it\u2019s also a big plus if you get interviewed by bloggers. Approach the credible ones with reallygood reputation and traffic. You don\u2019t want to have thoudands of interviews all over the web. Only choose the good ones.<\/p>\n

Throw a contest on\u00a0Facebook.<\/strong> Post pictures and reviews on facebook about how awesome your CD packaging is. Then throw a contest with your CD as the prize. You have to be strategic. You have to spread your awesomeness like a virus. Try to come up with something where they have to ask their friends to vote for their entry. Maybe a sketching contest or a band logo? Come up with something fun. The prize should be great so lots of people will join, of course. Well, unless you\u2019re already a hotshot.<\/p>\n

__________________________________________________________<\/p>\n

Unified Manufacturing<\/strong>\u00a0is a custom CD\/DVD and Vinyl Manufacturing facility based on both sides of the US. Our clients range from indie artists to major label artists such as Stevie Wonder, Sheryl Crow, and Ringo Starr. If you need an Instant Quote on a project AND you want\u00a0FREE SHIPPING<\/strong>\u00a0( free shipping on all quotes from the blog) \u2013 Then\u00a0CLICK HERE<\/a>. \t<\/p>\n","protected":false},"excerpt":{"rendered":"

As a new artist releasing an album for the first time, it is one of your goals to get as much attention as possible. You are willing to experiment and do whatever it takes in order for people to talk about your album, your gigs, your posters, and of course, let\u2019s not forget- your CD […]<\/p>\n","protected":false},"author":6,"featured_media":10087,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-10085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cd-manufacturing"],"_links":{"self":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/10085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/comments?post=10085"}],"version-history":[{"count":2,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/10085\/revisions"}],"predecessor-version":[{"id":27787,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/posts\/10085\/revisions\/27787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media\/10087"}],"wp:attachment":[{"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/media?parent=10085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/categories?post=10085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-json\/wp\/v2\/tags?post=10085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}