Do you ever stop to think about your reputation? When you were  just an "ordinary" citizen (read: when you still have no band), sure, it's pretty much okay to not give a damn what other people think. But now that ...
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One marketing hack which I find very smart is wrapping the CD or DVD in a poster. Instead of coming up with a regular (and sometimes expensive!) CD packaging and a poster, why not turn the poster into a CD/DVD ...
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YOU'RE NOT NETWORKING. Don’t roll your eyes now. We know you’re an artist and we know you’re not a fake but who says you should kiss ass when you’re networking? Networking simply means making good relationships with people. Although it helps ...
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Who cares about marketing? You should! Even if you have a very good product that no one can resist if you're not marketing it, your business will not reach its full potential and it might even go down in no ...
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You might think that the good old e-mail is dead because it's boring and everyone's on Facebook already. That's probably true but no one with Facebook doesn't have an e-mail. E-mails are literally the modern-day version of mailboxes. It's a ...
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If you want to make a career out of your music, you should know by now that as an independent musician, making music is just one part of it. You have to juggle it with a lot of things from marketing, ...
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You might think that starting a t-shirt business is so easy it won't give you wrinkles. It can't be so hard, right? They're just tees.  Wrong! It will take over your life, invade your thoughts and infect everything you touch. Like ...
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Nowadays, it's not just enough to have flash drives, you have to have flash drives that function as something else. Well, it's not really a rule, but if you're giving away promotional flash drives or you're selling some in your shop, ...
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Do not be intimidated by the word "brand" because it simply means your packaging or how you carry yourself. Okay, if you still don't like the sound of the term packaging, let's try to make it simpler: it's your identity. It's ...
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T-shirt packaging should reflect the personality of a company, band or individual. Therefore, the custom t-shirt printing and packaging is just as important as the t-shirt itself.  Even a plain t-shirt that's placed in a good packaging becomes extraordinary. If ...
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