It’s funny how, after all that has happened, all we’ve learned, some old school industry types still don’t get it:
Sincere Management’s Peter Jenner, the keynote speaker at the Coalition of The Billing event, said that digital retailer has “had the disastrous effect on the record industry of debundling the album”. He told delegates at the third session in teh Lets Sell Recorded Music think tank series that iTunes had the effect of converting “a £10 product, the album, into a £1.60 product, the two singles that are worth buying”
Don’t blame iTunes, Peter. The problem is the industry was selling 1 or 2 singles music fans actually wanted, only if fans also purchased 10 or 12 songs they never wanted to begin with. You tricked people into buying 90% of your product.
Nice try though.
Source: Music Week
