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Music Packaging Roundup 2011

Bosco-Spectrum Gold bubble wrap for this golden girl’s promo EP. Shidlas- Saliami Postmodern The CD is vacuumed like real salami and the sticker with contents is like it would be from a meat shop. Money Mark- Brand New Tomorrow The CD label artwork below is one of the most visually appealing CD label artwork I’ve [...]

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23 December 2011

Chris Bauer Chris Bauer

Best of the Best- Our top 10 Articles of 2011

Branding Yourself as a Musician- A Checklist Branding and promoting your band is not like selling Avon products or vacuum cleaners. Here is a list of things a band should have if you want to brand your band and make a career out of your craft. 6 Reasons People are Buying Vinyl Records Again According to industry [...]

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23 December 2011

Marion Isobel Marion Isobel

BAND NAMES AND TRADEMARK LAW – AN OVERVIEW

WHAT IS A TRADEMARK? A common misunderstanding is the idea that one can “copyright” a band name. While it is possible to copyright the design of a band logo, the band name itself is not copyrightable. Band names are protectable under trademark law, because like “brand names” they allow us to distinguish one band’s music [...]

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20 December 2011

Erick Yankton Erick Yankton

How to Create a Buzz for Your CD Packaging

As a new artist releasing an album for the first time, it is one of your goals to get as much attention as possible. You are willing to experiment and do whatever it takes in order for people to talk about your album, your gigs, your posters, and of course, let’s not forget- your CD [...]

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20 December 2011

Marion Isobel Marion Isobel

Yes folks, the CD is safe for now

You can download a huge music library without ever leaving home, but reports of the compact disc’s demise have been greatly exaggerated, writes BRIAN BOYD . Read this article from the Irish Times. ———————————————————————————– IT WAS INEVITABLE. The report went like this. By the end of next year the major record labels are planning to [...]

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18 December 2011

Erick Yankton Erick Yankton

Funny Santa Album Covers

Tis the season to be jolly…and funny, apparently. Many artists make Holiday albums each year and maybe nothing spells Christmas better than S-A-N-T-A. Of course, there has to be some twist for the artwork to get attention. If they just place a regular goodie-goodie santa, no one would bother to pick up their CDs. They [...]

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18 December 2011

Chris Bauer Chris Bauer

Graphic Designer: Getting Paid Right

If you’re a fresh graduate doing his first graphic design project, you probably have no idea how to put a fair price on your work. Quote a much higher price and they’d likely cancel the assignment, quote a very low price and you’d slowly hate your career.  So, how can a fresh graduate determine his [...]

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14 December 2011

Marion Isobel Marion Isobel

10 Things to Know before You Launch a Music-Based Company

Bill Wilson is Vice President of Digital Strategy and Business Development for the National Association of Recording Merchandisers (NARM), the #1 trade association for professionals in the music industry. For almost 20 years, Bill ran Blackout Records in New York City, which originated as a label for hardcore bands and was responsible for putting out [...]

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14 December 2011

Marion Isobel Marion Isobel

Bluray Packaging: Helvetica’s “Record” Sleeve Packaging

The typeface Helvetica, a movie directed by Gary Hustwit, was released in bluray format in 2008. It was packaged in a beautiful record sleeve with a very playful design. It was designed by Experimental Jetset from Netherlands. Why a record sleeve? Here’s a text explaining their concept behind this bluray packaging. Thinking about a packaging [...]

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12 December 2011

Marion Isobel Marion Isobel

Rules for Confronting a Difficult Band Member

Don’t confront him in front of his girlfriend or sister or mother. Every guy wants to be a hero if his girlfriend or sister is around so you better not poke his ego during those moments. That spells H-E-L-L for you. And, of course, it is very rude in general. Talk to him in private. [...]

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9 December 2011

Chris Bauer Chris Bauer

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