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Be Strategic With Your CD Artwork (or How Weezer Uses CD Packaging Effectively)

Before we talk about CD packaging, let me first convince you why branding is necessary for musicians. Some of you might wonder why you need to create a marketing plan when your music should be the only basis for your music career. I know some of you do not want to think about marketing because [...]

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5 January 2012

Marion Isobel Marion Isobel

Creative CD & Vinyl Invitations

Are you a music freak who’s about to celebrate your 25th birthday? Or, are you about to get hitched with a person whom you share your love for music? Then, you might get inspired by these cute CD and vinyl invites. Vinyl- looking CD Invitations These custom screen printed invites may look like a vinyl [...]

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4 January 2012

Marion Isobel Marion Isobel

10 New Year’s Resolutions a Musician Should Make

As I sit here in the No Man’s Land between Christmas and New Year my Facebook feed is currently dominated by bands. This is the case most of the time, but at the moment almost all of them are posting up the following three messages: – Thanks for helping us to have an excellent 2011! [...]

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30 December 2011

Chris Bauer Chris Bauer

5 Rules for Making a Creative DVD Packaging

Sample work of Unified Manufacturing

For me, you don’t have to throw big bucks for your DVD packaging production for it to become the talk of the town. Some of the most flamboyant DVD packaging have the lamest concepts. Sure, there’s a bigger chance you will create an impact, but there are smarter ways than having a big box that [...]

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27 December 2011

Erick Yankton Erick Yankton

Indie Musician: What Publicists Need From Musicians

Anne Leighton handles publicity and music services for a range of master musicians including up-and-comers Joe Deninzon & Stratospheerius, Mike Keneally, KJ Denhert, Emily Hurd, Jann Klose, plus classic artists Vonda Shepard, Jethro Tull, Tower of Power, and many others. She wrote this article which was posted as a guest post on Music Think Tank. I’m [...]

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27 December 2011

Marion Isobel Marion Isobel

Music Packaging Roundup 2011

Bosco-Spectrum Gold bubble wrap for this golden girl’s promo EP. Shidlas- Saliami Postmodern The CD is vacuumed like real salami and the sticker with contents is like it would be from a meat shop. Money Mark- Brand New Tomorrow The CD label artwork below is one of the most visually appealing CD label artwork I’ve [...]

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23 December 2011

Chris Bauer Chris Bauer

Best of the Best- Our top 10 Articles of 2011

Branding Yourself as a Musician- A Checklist Branding and promoting your band is not like selling Avon products or vacuum cleaners. Here is a list of things a band should have if you want to brand your band and make a career out of your craft. 6 Reasons People are Buying Vinyl Records Again According to industry [...]

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23 December 2011

Marion Isobel Marion Isobel

BAND NAMES AND TRADEMARK LAW – AN OVERVIEW

WHAT IS A TRADEMARK? A common misunderstanding is the idea that one can “copyright” a band name. While it is possible to copyright the design of a band logo, the band name itself is not copyrightable. Band names are protectable under trademark law, because like “brand names” they allow us to distinguish one band’s music [...]

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20 December 2011

Erick Yankton Erick Yankton

How to Create a Buzz for Your CD Packaging

As a new artist releasing an album for the first time, it is one of your goals to get as much attention as possible. You are willing to experiment and do whatever it takes in order for people to talk about your album, your gigs, your posters, and of course, let’s not forget- your CD [...]

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20 December 2011

Marion Isobel Marion Isobel

Yes folks, the CD is safe for now

You can download a huge music library without ever leaving home, but reports of the compact disc’s demise have been greatly exaggerated, writes BRIAN BOYD . Read this article from the Irish Times. ———————————————————————————– IT WAS INEVITABLE. The report went like this. By the end of next year the major record labels are planning to [...]

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18 December 2011

Erick Yankton Erick Yankton

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