After more than 15 years as an innovative Australian music company, Creative Vibes has called it quits. Their mission statement claims the company to be inspired purely by music, set out to make sure that music shops, music media and above all, music lovers got to hear and learn about the many brilliant, but non-mainstream artists from all over the world.
Founders Gordon Henderson, Peter Pasqual and Heidi Pasqual had this to say about the downfall of less than integrated businesses:
Sadly though, as a truly independent company we just can’t compete with large companies and multinational companies supplying everything from music to computers and electrical items, to give retailers what they now need to stay in business and sell good music at the same time.
The majority of our business is in imported music which has always funded our investments in emerging, Australian artists. Because of the recent, drastic drop in the value of the Australian dollar, combined with the spiralling demand for discounts and deals, we can’t get the margin out of our imports to sustain the development of our local releases.
