CD Packaging: Story Behind the Spiritualized A & E Packaging

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Artist: Spiritualized
Album: A&E
Label: Sanctuary Records
Year: 2008
Designer: Farrow/Spaceman

Spiritualized is known for their unique CD packaging. Their blister-pack packaging for “Ladies and Gentlemen We Are Floating in Space” won lots of awards and got media attention. This packaging for Songs in A & E has a similar concept and has the same designer-Mark Farrow.

Story behind this design: The CD packaging is referencing Pierce’s recent illness – a bout of double pneumonia that necessitated a lengthy stay in intensive care and nearly killed him, hence the title, Songs In a&e. The starting point for the design (which was an 18-month process, work in progress shown below) was a set of photographs of Pierce in the icu taken by his girl¬friend. Pierce had countless needles coming out of his arms, connected to various drips. He, Farrow and the main designer on the project, Gary Stillwell, were struck by the beauty of these functional objects. “The idea was to elevate them and draw attention to them,” says Farrow. “They are incredible things … on a completely la-la level I love the fact that [in the photographs] they look like pinned insects, they take on a beauty when you see them presented in that way….” The jewel box edition of the album will feature a fold-out poster of the needles on one side [ CreativeReview]

The starting point for the design (which was an 18-month process, work in progress shown above) was a set of photographs of Pierce in the icu taken by his girlfriend. Pierce had countless needles coming out of his arms, connected to various drips. He, Farrow and the main designer on the project, Gary Stillwell, were struck by the beauty of these functional objects. “The idea was to elevate them and draw attention to them,” says Farrow. “They are incredible things … on a completely la-la level I love the fact that [in the photographs] they look like pinned insects, they take on a beauty when you see them presented in that way….” The jewel box edition of the album will feature a fold-out poster of the needles on one side

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