ShareThe CD packaging is mainly used to store and protect CDs and DVDs but it has lots of other functions aside from the obvious. CD packaging can also be used to increase product sales, to define the band’s image and style, and to convince the consumers to buy the album instead of downloading songs on [...]

ShareCD packaging has another big role aside from the obvious which is to contain and protect CDs. It could also be a great tool for the musicians to showcase their creativity and their personality. It can be compared to a book’s cover design. Majority of consumers associate good packaging to good music and there are [...]

ShareBased on findings by the Future Business Research Group and described as the first-ever industry-wide segmentation of the British music-buying public, the study found that ‘Physical Fanatics’ were among the segment of music fans prepared to spend significantly on CDs and vinyl recordings. “Physical fanatics represent about 11% of the [U.K. music-buying] population and about [...]