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Chris Bauer

Online Music Licensing Resources

ShareDon Harrison of Network or Die compiled a list of online resources for licensing music  for TV, film, advertising, commercials, websites, radio, etc., A must-read if you want to add more ways to earn money from your music! What Is Music Licensing? Music licensing is the licensed use of copyrighted music. It also ensures that [...]

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13 July 2011

Chris Bauer Chris Bauer

Avoid Unnecessary CD Duplication Expenses

ShareNo one wants to spend a dollar more on anything. Not on coffee, not on a shirt, and certainly not on CD duplication. I am sure you’re willing to spend all your hard-earned dollars for your craft but you want to maximize your cash. You want to make sure every cent goes to something useful [...]

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8 July 2011

Chris Bauer Chris Bauer

Kickstarter Statistics and Tips

ShareIndependent filmmakers and independent musicians are now so in love with Kickstarter so I thought I should  share some statistics about this much-loved crowdfunding site. Hopefully, this would help and encourage those who are planning to start a campaign. Launched Projects: 20,371 Successful Projects: 7,496 (43%) Unsuccessful Projects: 9,700 Live Projects: 3,175 Approximately 40% of [...]

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8 July 2011

Chris Bauer Chris Bauer

CD LABEL PRINTING 101

ShareThe CD label is equally important as your album’s booklet and packaging. It makes your CD look professional because people would know you really had your album manufactured in a professional CD manufacturing house. Besides, the CD is your main product so you should make the CD label look great. Printing the CD label is [...]

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7 July 2011

Chris Bauer Chris Bauer

Movie Marketing Tips From Mr. Bean

Share Mr. Bean’s not a smart guy but still he can teach you something about marketing movies. He’s a beloved character from TV and movies created by Rowan Atkinson that just floats through life making mistakes and a general fool of himself. Though he doesn’t exhibit many positive attributes, the journey of this franchise offers [...]

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6 July 2011

Chris Bauer Chris Bauer

DVD Packaging: Dexter Evidence Bag

ShareThis DVD packaging of Dexter is another proof that their promotion guys are really working hard to create a brand for this hit TV series.  Do you still remember the fresh “human arm”  they placed in a grocery store in Spain? Or the bloody fountain in LA? Undoubtedly, these guys are experts in branding. This [...]

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6 July 2011

Chris Bauer Chris Bauer

CD Packaging Essentials

Share Yes, the CD packaging is meant to protect the disc but it has a bigger role. The CD packaging can be utilized to create a brand for your band. It can also be used as a great marketing tool. If you have a really creative CD packaging, people will have something to talk about [...]

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5 July 2011

Chris Bauer Chris Bauer

Art for Art’s Sake – Separating Art and Commerce

Share In the age of cheap technology and the internet, most musicians are doing everything themselves. The self-starting DIY attitude is definitely something to applaud, but there are problems that come with it. Firstly, has there ever been a time when musicians and artists have had to be so focused on the business side of [...]

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2 July 2011

Chris Bauer Chris Bauer

Merch Concepts: Paperdolls

ShareThis creative Band Merchandise is for a band called Evertheory. A friend of theirs offered to design paperdolls for the band as promotional product. At first, they were a bit hesitant- they think it’s kinda cheesy- but it turned out really awesome.  They’re thinking of taking a photograph of this band merch and using it [...]

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2 July 2011

Chris Bauer Chris Bauer

Film Promotion: 5 Tips for Maximizing Facebook Fan Pages

Share The old Real Estate motto was “location, location, location.” Today, we modernize the slogan. Let’s “Face” it – Facebook is everywhere. With over 500 million (and growing) people connected, odds are you either have an account or are going to get one. And, if you’re an indie filmmaker or musician, you need to be [...]

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30 June 2011

Chris Bauer Chris Bauer

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