The NPD Group’s Russ Crupnick presented some insightful data on U.S. music purchases from 2007 to 2009. Here are the numbers:
24 million fewer people bought music in 2009 compared to 2007.
From 2007 to 2009, there were 33 million fewer CD buyers in the U.S. and 24 million fewer music buyers in total, a 21% decrease.
As the number of music buyers declined, the average amount spent by each buyer rose 2%. That implies a 19% drop in total music spending over those two years, according to Billboard’s calculations.
On the other hand, Digital spending rose 52% to $50 a year per digital buyer.
They really are eating us alive, folks. Lets cross our fingers and toes and hope that people would buy more music this year.








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