FOR IMMEDIATE RELEASE
Los Angeles, CA (January 2013)—Universal Studios teams up with Unified Manufacturing in creating a custom CD packaging for BRING IT ON THE MUSICAL’s original soundtrack CD.
Universal Studios recently released BRING IT ON: THE MUSICAL Original Broadway Cast Recording for those who can’t get enough of the show’s upbeat tunes. They teamed up with UNIFIED MANUFACTURING for the CD manufacturing and CD packaging of the physical album. BRING IT ON: THE MUSICAL soundtrack will be released in a custom 4-panel CD Digipak with a 10-page full-color booklet.
BRING IT ON: THE MUSICAL is a loose adaptation of the very popular cheerleading film franchise of the same title starring Kirsten Dunst in the early 2000s. It tells the story of the challenges and unexpected bonds formed through the thrill of extreme competition. With a colorful crew of characters, an exciting fresh sound and explosive dance with aerial stunts, the show is definitely a delight to even those who haven’t seen the movie.
Musically, Lin-Manuel Miranda, the Tony Award winning composer and lyricist, wanted it to be something more than just cheerleading rivalry.
“This will sound pretentious,” says Miranda. “But I thought of the story in Shakespearean terms. It’s about these two kingdoms. The rulers are overthrown, there’s skullduggery in the background. Our heroine, Campbell, is not free of flaws. She makes some huge mistakes. For me, it was all just so juicy.”
“The show is divided into two styles that reflect the contrasting worlds of the two high schools,” Miranda said. “There’s a pop element and a hip-hop element. But all the music has to have something in common. We tried to find that sweet spot where the songs sound like something you’d hear on the radio.”
BRING IT ON: THE MUSICAL ended its extended Broadway run on Dec. 30, 2012. A 2013-14 tour is currently in the works.
Unified Manufacturing is an independent CD & DVD manufacturer based in both sides of the US which offers affordable CD & DVD duplication, CD & DVD replication, custom CD & DVD packaging for musicians, filmmakers, photographers and companies. The company prides in its seamless CD manufacturing service but it is also known for making unique custom CD & DVD packaging. Clients range from indie artists to major label artists such as Stevie Wonder, Sheryl Crow, and Ringo Starr. Unified Manufacturing has offices and plants located in Los Angeles, Las Vegas, North Carolina, Indiana, and New York.